google ranking factors for google search and user experience
Trudi Holden
on
December 18, 2023

Unlocking SEO Success: 10 Overlooked Google Ranking Factors

Are you guilty of playing ostrich when it comes to SEO, burying your head in the digital sands and hoping the complexities will magically untangle themselves?

Don’t worry, you’re not alone. But, as much as we’d love to say otherwise, there are certain aspects of SEO—particularly Google ranking factors—that you simply can’t afford to ignore.

So pull your head out of the sand, grab a cup of coffee (or something stronger, we won’t judge), and let’s dive into the often overlooked aspects of Google ranking that could be the key to unlocking your SEO success.

Google Ranking Factors For Web Pages Ranking In Search Queries

How does Google Ranking Work?

Google’s ranking system operates as a complex algorithm, analysing a multitude of factors to determine the relevance and quality of a webpage in relation to a user’s search query.

These factors include the page’s content relevance, usability, site speed, and much more. When a user inputs their search query, Google’s bots or ‘spiders’ crawl and index billions of webpages in its vast database, ranking them based on how well they align with the search query and the algorithm’s parameters.

This integral mechanism is why considering Google ranking factors is crucial for any website or business aiming to achieve online visibility. A higher ranking on Google’s search results page not only increases the likelihood of your website being noticed, but also significantly enhances the possibility of attracting potential customers or followers.

More visibility leads to higher traffic, and consequently, it may lead to better conversion rates and increased revenue. To unlock SEO success, it’s essential to understand and optimise these often-overlooked Google ranking factors.

The Importance of Recognising Overlooked Google Search Factors

In the realm of SEO, focusing on commonly known Google ranking factors such as keywords and backlinks is a typical strategy. Yet, the potential for true SEO success lies in understanding and optimising the often-overlooked Google ranking factors.

These underrated elements play a key role in determining your page’s performance and visibility in the search engine’s eyes. Being aware of these factors and incorporating them into your SEO strategy can give you a significant competitive edge, ensuring your website stands out from the crowd in Google’s vast digital landscape.

Remember, achieving high rankings is not just about doing the same things better, but also about doing different things that your competitors might not be considering. Therefore, recognising and leveraging these hidden Google ranking factors is indeed a gamechanger in your journey to SEO success.

Keyword Research For Search Engine Results Pages

10 Factors for Optimising Web Pages

Let’s dive into the world of overlooked Google ranking factors. Many businesses focus intensely on the common factors like keywords, backlinks, and website performance.

However, there are numerous lesser-known parameters that also play a critical role in determining Google rankings. In this section, we’ll unravel ten such overlooked factors, shedding light on their importance and how you can optimize them for improving your website’s position in the search results.

1. User Experience

User experience (UX) plays a significant role in Google rankings. It’s not just about having an aesthetically pleasing website; it’s about the overall experience a user has while navigating through your site. Speed, ease of navigation, and mobile-friendliness are key factors taken into account.

2. Social Signals

Often overlooked, social signals such as likes, shares, and comments on social media platforms can impact your website’s ranking. Google views these signals as indications of your website’s relevance and popularity.

3. Comprehensive Content

Google favours content that comprehensively covers a topic. Rather than focusing on keyword density, invest your efforts in creating in-depth, quality content that provides valuable information to the reader.

Google Ranking Factors For Google Search And User Experience

4. HTTPS Encryption

Websites with HTTPS encryption are often ranked higher by Google. This encryption layer protects users’ data, making your site more trustworthy.

5. Core Web Vitals

Google’s Core Web Vitals are a set of metrics that measure web usability like loading time, interactivity, and the stability of content as it loads. Sites that perform well on these aspects tend to rank higher.

6. Image Optimisation

Optimising your images can also affect your ranking. Remember to use high-quality images, compress them, and include alt text with relevant keywords.

Avoid Keyword Stuffing And Missing Broken Links Search Rankings

7. Outbound links

Outbound links to relevant, high-quality sites not only provide additional value to your readers, but they also signal to Google that your content is well-researched and credible.

8. Site Architecture

A well-structured website with a clear hierarchy helps Google’s crawlers understand your content, thus improving your ranking.

9. Click-Through Rate (CTR)

Your site’s click-through rate from Google’s search results can influence your ranking. Engaging meta-descriptions and titles can boost your CTR.

Keyword Research Through Google Search Console

10. Dwell Time

Lastly, the amount of time users spend on your site (dwell time) can impact rankings. The longer users stay, the more Google views your site as providing valuable content.

SEO Strategies For Mastering Search Engines

A comprehensive SEO strategy should take into consideration all of these overlooked Google ranking factors. By optimizing for user experience, social signals, comprehensive content, HTTPS encryption, core web vitals, image optimization, outbound links, site architecture, click-through rate and dwell time, you can significantly improve your website’s position in search engine results.

Ignoring these factors means missing out on potential opportunities to boost your ranking and reach a wider audience. Therefore, it’s important for businesses to have a holistic approach towards SEO and constantly evaluate and optimize these overlooked factors to stay ahead in the competitive online landscape.

So, don’t overlook these ten Google ranking factors any longer. Utilize them effectively in your SEO strategy and watch your website climb up the search engine ladder!

Consider Search Index Relevant Content And Mobile Friendliness Of Your Web Page

Let Us Worry About Google Ranking Factors

Navigating the intricate world of SEO can be a daunting task, but with the right expertise, the potential benefits for your business are enormous.

Here at Made by Factory, we have a team of SEO specialists who are well-versed in all the minutiae of Google’s ranking factors and are equipped with strategies to help you climb to the top of search engine results.

We understand that every detail counts when it comes to SEO, and we are committed to providing you with comprehensive, tailored solutions that cater to the unique needs of your business. Stop missing out on opportunities to boost your online presence and start your journey to SEO success with Made by Factory today.

Trudi Holden

Head of Digital Engagement and the face behind our social media. Trudi leads our social media strategy and content development, with a particular passion for increasing intuitive engagement.