Author: Andi Wilkinson

10 Reasons Why Your Website Has High Bounce Rate: By Factory, Digital Agency In Manchester
10 Reasons Why Your Website Has High Bounce Rate
14th July 2020

It’s the stat that makes all marketers feel so rejected. But what exactly is it, does it need fixing, and if so, how do we do it? We have all the answers for you in

How To Write A Marketing Contract: By Factory, Digital Agency In Manchester
How To Write A Marketing Contract
8th July 2020

If you are looking to enter into a partnership with a client to offer digital marketing services, then you want to get off on the right foot. A solid marketing agreement can help you do

How To Do WordPress SEO The Right Way: By Factory, Digital Agency In Manchester
How To Do WordPress SEO The Right Way
3rd July 2020

It’s hard to believe WordPress has been around for more than fifteen years now, but it’s slowly risen from a small open source project to the most ubiquitous platform on the web; powering about a

How To Write A Killer Web Contract: By Factory, Digital Agency In Manchester
How To Write A Killer Web Contract
2nd July 2020

I’ve been working in web development and with clients for over ten years now & I’ve learned a lot of things. 95% of the clients we work with we have had a great relationship with

How Often Does Google Crawl My Site?: By Factory, Digital Agency In Manchester
How Often Does Google Crawl My Site?
16th June 2020

Its the moment of truth! Your new website is live, and you need people to visit. So you are probably asking the question, ‘how do I make Google crawl my site’? We have all seen

Nail Your Conversion Rate Optimisation Strategy: By Factory, Digital Agency In Manchester
Nail Your Conversion Rate Optimisation Strategy
17th March 2020

What is Conversion Rate Optimisation? Conversion rate optimisation strategy, (CRO) is the process of increasing the number of web visitors to complete a conversion goal on your website, or in short, increasing conversions. This could

Build Your Website Structure For SEO: By Factory, Digital Agency In Manchester
Build Your Website Structure For SEO
14th February 2020

This guide on how to create a website structure for SEO will show you why and how to structure your website in the right way to improve those all important clicks. Website structure is important

How to Write a Great Website Brief: By Factory, Digital Agency In Manchester
How to Write a Great Website Brief
16th December 2019

In this guide, we will establish what is needed to deliver a web design project and how to write the perfect web design brief. if you just want to grab our website brief template then

5 Common WordPress SEO Mistakes & How To Fix Them: By Factory, Digital Agency In Manchester
5 Common WordPress SEO Mistakes & How To Fix Them
15th November 2019

Are you making these common WordPress Search Engine Optimisation mistakes? If you’ve invested in a WordPress Website, and are pulling out your hair at Google Analytics because not enough people visit your site. To get

Why Your Website Speed is Everything: By Factory, Digital Agency In Manchester
Why Your Website Speed is Everything
14th November 2019

If your website is slow, you can forget nearly everything else, your visitors will get bored and leave. like waiting for a meal, people aren’t going to stick around forever, and even if they wait

The Process of Great Web Design: By Factory, Digital Agency In Manchester
The Process of Great Web Design
30th September 2019

With an array of self-building tools, anyone can make a website, with very little knowledge and effort. It’s great that the web has become more accessible. Or is it? Ambitious business owners usually know that’s

Digital Marketing Jargon Buster – Our Handy Guide.: By Factory, Digital Agency In Manchester
Digital Marketing Jargon Buster – Our Handy Guide.
16th September 2019

This digital marketing jargon buster is for you if you don’t know your PPC from your Pixel tracking, your SEO from your SERPS, your CRO from your CPC. It’s a quick and handy A-Z of

A Beginners Guide To Conversion Rate Optimisation: By Factory, Digital Agency In Manchester
A Beginners Guide To Conversion Rate Optimisation
2nd September 2019

If you book them, they will come. So said the vision of Jim Morrison in Wayne’s World 2. If only it were that simple. In this guide, I’ll answer these questions. What is conversion rate

How To Do Keyword Research in 7 easy steps: By Factory, Digital Agency In Manchester
How To Do Keyword Research in 7 easy steps
14th August 2019

If you don’t have the foggiest how to do keyword research or where to start, then read on. If I can do this, anyone can.. Keywords. They are still the primary way people find what

How to use social media for marketing: By Factory, Digital Agency In Manchester
How to use social media for marketing
4th August 2019

When done right, Social media marketing is a tool that will generate consistent lead streams and revenues to a business. With so much time and investment involved, how does a marketing team choose which platforms

9 Reasons Managing Your Website Can Kill Conversions: By Factory, Digital Agency In Manchester
9 Reasons Managing Your Website Can Kill Conversions
8th July 2019

Your project is finally launched on the web, the design and development team have tested your site for speed, optimised the pages for search and rolled it out like a shiny new car. You can’t

The Consumer Path To Purchase. Why SEO is Never Quite Enough: By Factory, Digital Agency In Manchester
The Consumer Path To Purchase. Why SEO is Never Quite Enough
1st April 2019

If you are a business with an online presence, the end goal of your online presence is for people to buy your product or service right? Most of us know about SEO, but is that

7 Surefire SEO Strategies for 2019: By Factory, Digital Agency In Manchester
7 Surefire SEO Strategies for 2019
27th March 2019

SEO can be pretty frustrating, and it can take a long time to get results. While that’s true, thbeere are some strategies you can implement to make pretty rapid improvements. We are going to look

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