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Author: Andi Wilkinson

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White Hat Vs Black Hat SEO in 2022 – The Ultimate Mythbuster

What is white hat vs black hat SEO - is there a difference? What can you do to avoid Google penalties? We reveal the answers in this handy blog post
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How to Upgrade to Google Analytics 4 - Step By Step 

Are you looking to upgrade google analytics 4? This step by step guide will have you up and running quickly with new google analytics
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How To Do SEO Competitor Analysis In 2022

Do you feel like you’re doing all the right things, but you can’t get a heads up on the competition, then it could be your SEO competitor analysis isn’t being carried out correctly.
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The Mobile Advertising Landscape. How Consumers Are Engaging With You in 2022

The mobile advertising landscape refers to how consumers engage with publishers' content on mobile devices & what opportunities there are for advertisers
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What Is SEO And Why Do You Need It In 2022?

What Is SEO And Why Do You Need To Know About It? Search Engine Optimisation (SEO for short) is how we get your website pages to show up in major search engines
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How I Manage stress in Digital Marketing (with ADHD)

Managing ADHD and stress is an interesting one for me. Many people think that means you are forgetful and scatty & trail off mid-sentence to talk about squirrels.
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The Digital Marketing Jargon Buster

This digital marketing jargon buster is for you if you don't know your PPC from your Pixel tracking, SEO from your SERPS, and your CRO from your CPC. It's a quick and handy A-Z of digital marketing terms you may hear when talking to a digital agency.
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On Page SEO Basics In 2021. Everything You Need To Know

SEO is widely considered a dark art. You may know one or two things about it. If you do those one or two things are likely to be 'keywords' and 'links'. So you know having some keywords in your website is essential, and you know backlinks are important.
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The 10 PPC Trends You Need to Know in 2021

Another Year and more tools roll out in the world of PPC. How are you supposed to keep up with the latest PPC Trends? Our PPC Trends in 2021 tells you all you need to know
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On-page SEO Checklist – The Complete Guide

A complete 25 point step-by-step guide to on-page SEO. This SEO checklist is suitable for anyone who has a website and thinks their SEO strategy needs a boost.
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How Do Google Ads Work?

How do Google Ads work? We take a deep dive into the google ads auction and explain the magic formulas for high performance on google search
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10 Reasons You Need Managed WordPress Hosting

website to have blazing-speeds, solid security, and minimum fuss, you need to move it to a managed WordPress host.
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How Often Does Google Crawl A Site?

Are you wondering how often google crawls a site? The truth is no one really knows, but we can give you a good idea in this guide to the google web crawler
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10 Reasons Why Your Website Has High Bounce Rate

Google Analytics bounce rate is the percentage of visitors that leave your website after viewing one page. Learn to improve it in this post on high bounce rate
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How To Write A Digital Marketing Contract

Offer marketing services? Wondering how to write a digital marketing contract? Or where to start? Read our step by step guide and download our free template
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How To Do WordPress SEO The Right Way

Learn how to do WordPress SEO the right way and make your site rank by our WordPress expert. This is a guide to technical and on-page SEO in WordPress
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How To Write A Killer Web Contract

Need A Killer Web Contract? This Post Shows You How To Nail It And Is Written With The Small Agency In Mind. Get Our Template And Amend It To Suit Yourself
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Nail Your Conversion Rate Optimisation Strategy

A Conversion Rate Optimisation Strategy Is The Difference Between Visitors To Your Website And Conversions. Nail it With This Conversion Rate Optimisation Guide
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