Author: Andi Wilkinson

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How I Manage stress in Digital Marketing (with ADHD)

Let's admit it. The majority of us who take the path of digital marketing – especially agency life – tend to naturally get a buzz from long days of multitasking and high-intensity projects. It's what makes us tick. No matter how many digital marketing tools we use to organise our time, most of us will […]
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The Digital Marketing Jargon Buster

This digital marketing jargon buster is for you if you don't know your PPC from your Pixel tracking, SEO from your SERPS, and your CRO from your CPC. It's a quick and handy A-Z of digital marketing terms you may hear when talking to a digital agency.
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On Page SEO Basics In 2021. Everything You Need To Know

SEO is widely considered a dark art. You may know one or two things about it. If you do those one or two things are likely to be 'keywords' and 'links'. So you know having some keywords in your website is essential, and you know backlinks are important.
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The 10 PPC Trends You Need to Know in 2021

Another Year and more tools roll out in the world of PPC. How are you supposed to keep up with all the latest PPC industry trends? Our guide to PPC Trends in 2021 has the answers! Google AdWords Is Now Google Ads in 2018 Google AdWords became Google Ads mainly because their platform outgrew the […]
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On-page SEO Checklist – The Complete Guide

A complete step-by-step guide to on-page SEO. If you want to get more visitors to your website and rank higher on Google, then this SEO checklist is for you. Suitable for anyone who has a website and thinks their SEO strategy needs a boost (let’s be honest, that’s all of us). It is written in […]
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What is SEO And Why It Is Critical For Your Business?

Search Engine Optimisation or (SEO for short) is how we get your website pages to show up in major search engines, such as Google, Bing & Yahoo. Though there is a lot, you can do yourself, its good to have an expert eye. Its the role of an SEO expert to increase your organic visibility […]
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How Do Google Ads Work?

You're a new Advertiser with Google Ads (formerly Google Adwords). Excitedly, you open your shiny new Google Ad account, Slap in a few relevant keywords, create your first Ad, decide how much you want to pay, and Bob's your uncle. At least Google makes it sound that simple, especially if you're a new to all […]
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10 Reasons You Need Managed WordPress Hosting

What if I told you half your website problems could be coming from your hosting provider? Behind every successful website is great hosting. WordPress sites are no exception! If you want your website to have blazing-speeds, solid security, and minimum fuss, you need to move it to a managed WordPress host. The majority of our […]
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How Often Does Google Crawl A Site?

Its the moment of truth! Your new website is live, and you need people to visit. So you are probably asking the question, 'how do I make Google crawl my site'? We have all seen some film where someone creates a website and 'puts it live' and within minutes the laptop 'dings' because someone is […]
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10 Reasons Why Your Website Has High Bounce Rate

It's the stat that makes all marketers feel so rejected. But what exactly is it, does it need fixing, and if so, how do we do it? We have all the answers for you in this article.  What is bounce rate?  If you're reading this, then chances are, you already know what bounce rate is. […]
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How To Write A Digital Marketing Contract

If you are looking to enter into a partnership with a client to offer digital marketing services, then you want to get off on the right foot. A solid digital marketing contract can help you do this. And we have included a handy template at the end of the article. Feel free to adapt it […]
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How To Do WordPress SEO The Right Way

It's hard to believe WordPress has been around for more than fifteen years now, but it's slowly risen from a small open source project to the most ubiquitous platform on the web; powering about a third of all new sites. If you want to rank you need to learn how to do WordPress SEO the […]
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How To Write A Killer Web Contract

I've been working in web development and with clients for over ten years now & I've learned a lot of things. 95% of the clients we work with we have had a great relationship with and we continue to long after them coming on board. That's because we are friendly, transparent, we tell it like […]
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Nail Your Conversion Rate Optimisation Strategy

What is Conversion Rate Optimisation? Conversion rate optimisation strategy, (CRO) is the process of increasing the number of web visitors to complete a conversion goal on your website, or in short, increasing conversions. This could be transactional, making a purchase, or it could be more lead generational, filling out a form, signing up to a […]
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Build Your Website Structure For SEO

This guide on how to create a website structure for SEO will show you why and how to structure your website in the right way to improve those all important clicks. Website structure is important for two reasons. Firstly and most importantly, user experience. Your users, who want to navigate your content logically, in pursuit […]
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How to Write a Great Website Brief

In this guide, we will establish what is needed to deliver a web design project and how to write the perfect web design brief. If you just want to grab our website brief template then skip to the bottom of the page, send us your details & get our website design brief template free of […]
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5 Common WordPress SEO Mistakes & How To Fix Them

Are you making these common WordPress Search Engine Optimisation mistakes? If you've invested in a WordPress Website, and are pulling out your hair at Google Analytics because not enough people visit your site. To get the click-through rates you need, look for the common WordPress SEO mistakes made by website owners & how some tweaks […]
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Why Your Website Speed is Everything

If your website is slow, you can forget nearly everything else, your visitors will get bored and leave. like waiting for a meal, people aren't going to stick around forever, and even if they wait this time, they won't come back. What do we mean by page speed? Simply put, page speed is how fast […]
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