Author: Andi Wilkinson
Articles Written By Andi Wilkinson
The 10 PPC Trends You Need to Know in 2019
By Andi Wilkinson
Another Year and more tools roll out in the world of PPC. How are you supposed to keep up with all the latest PPC industry trends? Our guide to PPC Trends in 2019 has the answers! Google AdWords Becomes Google Ads Last year, Google AdWords became Google Ads mainly because their platform outgrew the name ‘Words’ making way for interactive content, video and so many more options. Ad Copy is…
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17 Tips on How to Write a Great Website Brief
By Andi Wilkinson
In this guide, we will establish what is needed to deliver a web design project and how to write the perfect web design brief. A great agency will establish a detailed brief with you before starting on your project. Starting with a killer website brief is a great way to get on a good footing with any digital partner you choose to work with. It can help you get like-for-like…
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5 Common WordPress SEO Mistakes & How To Fix Them
By Andi Wilkinson
Are you making these common WordPress Search Engine Optimisation mistakes? If you’ve invested in a WordPress Website, and are pulling out your hair at Google Analytics because not enough people visit your site. To get the click-through rates you need, look for the common WordPress SEO mistakes made by Website owners & how some tweaks could make an all-important difference to your SEO and search engine ranking. Mistake 1: Hidden…
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How To Do Keyword Research in 7 easy steps
By Andi Wilkinson
If you don’t have the foggiest how to do keyword research or where to start, then read on. If I can do this, anyone can.. Keywords. They are still the primary way people find what they are looking for online. This is why as content writers and marketers, we spend a lot of time on keyword research. The Good News About Keyword Research Is that anyone can do it with…
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7 Surefire SEO Strategies for 2019
By Andi Wilkinson
SEO can be pretty frustrating, and it can take a long time to get results. While that’s true, there are some strategies you can implement to make pretty rapid improvements. We are going to look at SEO trends share our SEO Strategies for 2019 in this post. SEO: The BAD news. Ok, so there is some bad news. While SEO is definitely ‘owned’ content, it’s not a ‘once saved always…
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Digital Marketing Jargon Buster – Our Handy Guide.
By Andi Wilkinson
This digital marketing jargon buster is for you if you don’t know your PPC from your Pixel tracking, your SEO from your SERPS, your CRO from your CPC. It’s a quick and handy A-Z of digital marketing terms, you may hear when talking to a digital agency and you may find it handy to speak their language. Analytics As the name suggests, the analysing of data based on people’s browsing…
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The Northern Business Exhibition March 12th & 13th
By Andi Wilkinson
The Northern Business Exhibition is the largest show in the North of England and takes place in Manchester every year. This year we will be exhibiting on March 12th & 13th. See our profile here. Thousands of professionals attend the exhibition every year. It has become the go-to event in the North for anyone growing a business or even starting one. There is a sheer volume of networking opportunities, training…
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A Beginners Guide To Conversion Rate Optimisation
By Andi Wilkinson
If you book them, they will come. So said the vision of Jim Morrison in Wayne’s World 2. If only it were that simple. In this guide, I’ll answer these questions. What is conversion rate optimisation? What is a conversion, what can you do to improve conversion rate optimisation, and why is Conversion Rate Optimization Important? You have a website; you’re doing all the right things. You’ve put a full…
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How to use social media for marketing
By Andi Wilkinson
When done right, Social media marketing is a tool that will generate consistent lead streams and revenues to a business. With so much time and investment involved, how does a marketing team choose which platforms to invest in? Is it a case of just throwing it all at the wall and seeing what sticks? How businesses use Social media can be the difference in an influx of inbound leads. There’s…
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The Process of Great Web Design
By Andi Wilkinson
With an array of self-building tools, anyone can make a website, with very little knowledge and effort. It’s great that the web has become more accessible. Or is it? Ambitious business owners usually know that’s not what it’s all about. A website needs to be seen, it needs to engage the user, and take them on a journey. Most of all It needs to convert those visits into revenue. So…
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How Often Does Google Crawl My Website?
By Andi Wilkinson
We’ve all seen some film where someone creates a website and ‘puts it live’ and within minutes the laptop ‘dings’ because someone is visiting. Whilst this is a really fun notion, and whilst we have run many a paid campaign and watched with bated breath as the clicks roll in, it still begs the question: When it comes to organic ‘owned’ content, how often does Google crawl my website and…
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What Google Canonical URL Changes Could Mean For Your Website
By Andi Wilkinson
On April 10th 2019, Google will change the way traffic is attributed in the Search Console, based on canonical URL data. Currently, performance reports credit all page metrics to the referring URL from a google search. What does this mean? Let’s say you have two versions of your website, a mobile version and a desktop version. The content on both is identical. To avoid duplicate content, you assign canonical URLs…
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9 Reasons Managing Your Website Can Kill Conversions
By Andi Wilkinson
Your project is finally launched on the web, the design and development team have tested your site for speed, optimised the pages for search and rolled it out like a shiny new car. You can’t wait to give it a test run. Like any car, it helps to have a bit of knowledge about how to operate it. Like how to check your oil & water, your tyre pressure, how…
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WordCamp Manchester Design
By Andi Wilkinson
I love a good WordCamp and I have been happy to have been part of the organiser team for WordCamp Manchester for several years. The WordPress Community is a fantastic group of people and I have made lots of friends there. This year I led the design team for the 2018 Manchester Event. After the 2017 Event, I sat down with this year’s Lead Organiser, Hugo Finley in Mackie Mayor…
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How Will WordPress 5 affect your website?
By Andi Wilkinson
This week WordPress announced its release date of version 5 for December 6th 2018. This morning it’s here. The response from the WordPress community has been less than positive. This is the first major release since 2014, and it’s bound to be a cause for concern. WordPress co-founder Matt Mullenweg gave only three days notice with his announcement, this coming at a time when millions of online businesses rely on…
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Andi Wilkinson Business Finalist
By Andi Wilkinson
We are very proud to announce that Andi Wilkinson is a finalist for this year’s business person of the year in the borough. This is her second time in the finals in this category. Made by Factory was also nominated for the best upcoming business in 2016, An award we were happy to take home! Andi’s nomination was largely due to her efforts in the borough to bring small businesses…
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Why Google AdWords is Now Google Ads
By Andi Wilkinson
Google AdWords launched way back in 2000 with 350 advertisers. Since then it has gone through many iterations, so it’s no surprise that 2018 brings a major overhaul to their suite of advertising products. So what’s changing apart from the Name? When Google AdWords becomes Google Ads, what will advertisers need to do to stay ahead of the curve? In short, here are the changes that are coming. Google AdWords…
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Made By Factory Are Greater Connected
By Andi Wilkinson
Over the past three months, Made By Factory have been part of a select cohort of digital agencies in Manchester to take part in the GM Business Growth Hub’s Greater Connected programme. Greater Connected: What is it? Greater Connected brought together digital agencies, with panel experts and speakers for three days. It’s an intensive training course focussed around business growth strategy for digital agencies. So, the big themes we focussed…
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