Author: Andi Wilkinson

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How To Create A Digital Marketing Strategy

If you own a business today, the chances are a big part of your marketing strategy is digital. Consumers spend their time online. This is evident in retail with a whopping 87% of purchases being made online in the UK. When you're growing business though, how do you prevent this from being overwhelming? How can […]
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The Process of Great Web Design

With an array of self-building tools, anyone can make a website, with very little knowledge and effort. It's great that the web has become more accessible. Or is it? Ambitious business owners usually know that’s not what it's all about. A website needs to be seen, it needs to engage the user, and take them […]
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A Beginners Guide To Conversion Rate Optimisation

If you book them, they will come. So said the vision of Jim Morrison in Wayne's World 2. If only it were that simple. In this guide, I'll answer these questions. What is conversion rate optimisation? What is a conversion, what can you do to improve conversion rate optimisation, and why is Conversion Rate Optimization […]
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How To Do Keyword Research in 7 easy steps

If you don't have the foggiest how to do keyword research or where to start, then read on. If I can do this, anyone can.. Keywords. They are still the primary way people find what they are looking for online. This is why as content writers and marketers, we spend a lot of time on […]
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How to use social media for marketing

When done right, Social media marketing is a tool that will generate consistent lead streams and revenues to a business. With so much time and investment involved, how does a marketing team choose which platforms to invest in? Is it a case of just throwing it all at the wall and seeing what sticks? How […]
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Should I Manage My Own Website?

Your project is finally launched on the web, the design and development team have tested your site for speed, optimised the pages for search and rolled it out like a shiny new car. You can’t wait to give it a test run. Like any car, it helps to have a bit of knowledge about how […]
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Made By Factory Are Greater Connected

Over the past three months, Made By Factory have been part of a select cohort of digital agencies in Manchester woring in the public and private sector to take part in the Greater Manchester Business Growth Hub's Greater Connected programme. Greater Connected: What is it? Greater Connected brought together digital agencies, with panel experts and […]
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Charity Grants from Google

‘You have to spend money, to make money’ the common English saying is correct. Charities must take this into account when running their online presence. This is both in terms of a website and in terms of marketing. Marketing has become a ‘dirty word’ within the charity sector. Still, it is essential for charities to […]
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Getting The Most From Your Email Marketing

In a time when people are becoming ever more tired of the onslaught of emails, it still manages to be a powerful ally in your sales arsenal. Done right, it can lead your audience down a carefully crafted funnel and right in the path of your product or services. Done wrong you’ll anger them royally […]
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The Consumer Path To Purchase. Why SEO is Never Quite Enough

If you are a business with an online presence, the end goal of your online presence is for people to buy your product or service right? Most of us know about SEO, but is that enough? Are you relying on SEO? So you have a website. Great! How are people going to find it? Ignoring all […]
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7 Surefire SEO Strategies for 2019

SEO can be pretty frustrating, and it can take a long time to get results. While that's true, thbeere are some strategies you can implement to make pretty rapid improvements. We are going to look at SEO trends share our SEO Strategies for 2019 in this post. SEO: The BAD news. Ok, so there is […]
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How To Nail Competitor Analysis

Do you feel like you’re doing all the right things, but you can’t get a heads up on the competition, then it could be your competitive analysis isn’t being carried out correctly. Unless you’re lucky to be so niche, no one else does what you do; then you are going to have competition. There is […]
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Made By Factory Visit Google!

Visiting Google was a fitting trip after I recently completed Squared Online Training with Google UK. This trip marked the first chapter in our journey to becoming an expert Google Partner Agency, specially selected for their elite training program, Google Elevator. On this gloomy Manchester morning,  Danny, Jess and I, boarded the Pendolino from Manchester […]
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Factory @ WordCamp Manchester

October gave rise to WordCamp Manchester and a fun time was had by all. If you have never been to a WordCamp there is something for everyone in the WordPress community, whether that be as a designer, a developer or a website owner. It turned out to be a great weekend put together by the […]
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Made By Factory Go Global. 3 Trips With Enterprise Nation

As part of our Enterprise Nation Membership, the team have taken part in several trade missions to various parts of the world with Enterprise Nation! Here's what we got up to. Go Global Ireland Made By Factory's Danny & Andi joined Enterprise Nation on their first Go Global Mission in March 2016. We went to […]
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We Are Invited To Downing Street!

This month Andi, our creative director went to an exclusive meeting, held at 10 Downing Street. She went to discuss how the government can help small businesses. So what were we doing at Downing Street? Andi met with the Prime Minister’s Business Engagement Manager, Niamh Mulholland. There were entrepreneurs from twenty other businesses from the […]
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WordCamp Manchester Design

I love a good WordCamp and I have been happy to have been part of the organiser team for WordCamp Manchester for several years. The WordPress Community is a fantastic group of people and I have made lots of friends there. This year I led the design team for the 2018 Manchester Event. After the […]
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The Mobile Advertising Landscape. How Consumers Are Engaging With You in 2021

Let's talk about the mobile advertising landscape. The following article was written after an in-day training session at Google HQ, St Giles, London. At the time of rewriting in 2021, we have rechecked statistics. Please feel free to drop us a line in the comments if you have any insights to share with us! We […]
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