Author: Ben Tennant

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Our 6 steps to get digital marketing right in 2021

These days, the term "Digital marketing" raises an extensive list of questions that need answering.   Planning and being open to change down the line are two of the most important things in creating a strategy. When looking at getting digital marketing strategy right there are so many questions to consider and here are just a […]
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How to Craft A Kickass Digital Marketing Brief For Your Business

With so many digital marketing mediums available these days, such as Google Ads, it's difficult to know which channels to use. This step-by-step blog post by former Googler & Google Ads Expert Ben Tennant will help you to craft a solid digital marketing brief. A solid marketing plan is an essential part of your digital […]
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8 key reasons to optimise your Google Ads account right now

Google Ads accounts can be temperamental beasts at the best of times and right now, where online businesses are seeing an excellent opportunity for growth, the time to optimise your Google Ads Account becomes more crucial than ever before. Is your ad account still getting the attention it deserves or is furlough putting your marketing […]
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Selling Online with Shopify & Google Shopping

If you are looking to improve your current online offering or to start your online shop from scratch, then the best solution could be just around the corner
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12 Digital Marketing Audit Checks To Maximise Your Performance

If you're investing in digital marketing for your business, then you need to ensure your budget is being used to its maximum potential. Regular digital audits are vital to your success if you want to get your digital marketing right. This blog post tells you what to look for. Just like every other investment you […]
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Boost store sales with Local Inventory Ads

Google Shopping is not purely an online sales tool. You can also drive customers to your bricks and mortar store by using Local Inventory Ads. Online shopping is great, but people still love the feeling of walking into a physical store and buying what they want there and then. Capture the attention of people who […]
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Lose those Google position 1 PPC marketing blinkers!

PPC marketing success always comes down to two main factors - strong foundations and a constantly evolving digital strategy. Choosing the right road to PPC marketing success? When looking for real PPC success, you need to make sure you have 1 very clear SMART goal in place. This goal should then have a number of […]
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4 Key Pointers for Success with Mobile & Google Shopping

As our mobile devices are now such a significant part of our everyday lives, it is worth noting that this also means they are a significant part of your business' future success. If your business is in the retail industry, then it is essential that you are geared up for victory through mobile eCommerce and […]
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What Are The Benefits Of Digital Marketing?

It's Pretty much a household phrase for anyone in the world of work. But what are the benefits of digital marketing? Is it something you should just put on the back burner? At Made By Factory, we generally refer to it as Digital Marketing. You might call it PPC, Search Engine Marketing, “a minefield” or […]
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9 most important PPC changes you need to know about in 2019

As the dust starts to settle following last week's Google Marketing Live event in San Francisco, Factory takes a closer look at the key Google Ads discussion points, Digital Marketing enhancements and PPC changes. Google Marketing Live provides Google with a platform to launch and discuss new marketing innovations that we can expect in the […]
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Factory signs the Contract for the Web

"The web was designed to bring people together and make knowledge freely available" The Contract For The Web - World Wide Web Foundation Announced at Web Summit 2018 in Lisbon by Sir Tim Berners-Lee, the Contract for the Web serves one key purpose - to ensure that the web serves humanity.  The web is something to benefit […]
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Factory @ Web Summit 2018

Between 5-8 of November 2018, the tech extravaganza that is Web Summit rolled into Lisbon once more.  Factory was there for the second year running to take in all that is hip and happening in the tech arena and also what is yet to come. With over 69,000 people from 159 countries and 1,200 speakers […]
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