Author: Ben Tennant

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Our 6 steps to get digital marketing right in 2021

A handy guide to help you get digital marketing right. We answer 6 questions that all businesses need to consider before implementing a digital marketing strategy.
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How to Craft A Kickass Digital Marketing Brief For Your Business

Want to write a digital marketing brief & have no idea how to begin? Our Ex Googler Ben Tennant shows you how to craft a solid marketing plan.
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8 key reasons to optimise your Google Ads account right now

Optimising Google Ads Can Save You A Ton Of Money. Ad Spend Should Always Generate The Best ROI Possible. Here's 8 Reasons To Optimise Your Google Ads Account.
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Selling Online with Shopify & Google Shopping

If you are looking to improve your current online offering or to start your online shop from scratch, then the best solution could be just around the corner
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12 Digital Marketing Audit Checks To Maximise Your Performance

Whether you are marketing on Google, Bing, Facebook, LinkedIn or any other platforms available, it is imperative that you invest your time as well as your money
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Boost store sales with Local Inventory Ads

Our guide to Google's Local Inventory Ads. If you have a brick and mortar store, this could be the answer you've been looking for!
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Lose those Google position 1 PPC marketing blinkers!

PPC marketing success comes down to two factors, strong foundations & an evolving digital strategy - Don't get blindsided by focusing on the wrong things
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4 Key Pointers for Success with Mobile & Google Shopping

Mobile plays a huge role in our everyday lives - this should also be the case for your business sales. Optimise Google Shopping for mobile ASAP
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What Are The Benefits Of Digital Marketing?

A comprehensive guide to the benefits of digital marketing by former Googler Ben Tennant. co founder of Manchester Digital Agency Made By Factory.
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9 most important PPC changes you need to know about in 2019

As the dust settles following the Google Marketing Live event, Factory takes a closer look at the key Google Ads PPC changes for 2019
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Factory signs the Contract for the Web

The Contract for the Web is being formed to rebuild confidence in the web on a global scale. Made by Factory are proud to be a part of this initiative.
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Factory @ Web Summit 2018

Factory attended Web Summit 2018 in Lisbon, Portugal. Great location, speakers, exhibitors, attendees and shared knowledge. Read about our experience.
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