Author: Ben Tennant

Articles Written By Ben Tennant

12 Digital Marketing Audit Checks To Maximise Your Performance

By Ben Tennant

If you’re investing in digital marketing for your business, then you need to ensure your budget is being used to its maximum potential. Regular digital marketing audits are vital to your success. Just like every other investment you make, it is imperative to check everything is on track to hit the goals that are in place. A digital marketing strategy should never be launched with a “set and leave” mentality….
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15 minutes

Boost store sales with Local Inventory Ads

By Ben Tennant

Google Shopping is not purely an online sales tool. You can also drive customers to your bricks and mortar store with Local Inventory Ads. Online shopping is great, but people still love the feeling of walking into a physical store and buying what they want there and then. Capture the attention of people who are searching for your products on their mobile devices and who want to buy now. Google…
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8 minutes

Our 6 steps to getting digital marketing right!

By Ben Tennant

These days, the term “Digital marketing” raises an extensive list of questions that need answering.   Planning and being open to change down the line are two of the most important things in creating a strategy. When looking at your digital marketing strategy, there are so many questions to consider and here are just a few: You know your business needs to have a presence, but what sort of presence? Which…
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17 minutes

9 most important PPC changes you need to know about in 2019

By Ben Tennant

As the dust starts to settle following last week’s Google Marketing Live event in San Francisco, Factory takes a closer look at the key Google Ads discussion points, Digital Marketing enhancements and PPC changes. Google Marketing Live provides Google with a platform to launch and discuss new marketing innovations that we can expect in the coming year and beyond. It is all about shaping the future of digital and Google’s…
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15 minutes

Lose those Google position 1 PPC marketing blinkers!

By Ben Tennant

PPC marketing success always comes down to two main factors – strong foundations and a constantly evolving digital strategy. Choosing the right road to PPC marketing success? When looking for real PPC success, you need to make sure you have 1 very clear SMART goal in place. This goal should then have a number of various KPIs that are being tracked to allow for the success you desire. If you…
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7 minutes

4 Key Pointers for Success with Mobile & Google Shopping

By Ben Tennant

As our mobile devices are now such a significant part of our everyday lives, it is worth noting that this also means they are a significant part of your business’ future success. If your business is in the retail industry, then it is essential that you are geared up for victory through mobile eCommerce and Google Shopping. Consumers are increasingly turning to their mobile devices for everything from initial inspiration…
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11 minutes

What Are The Benefits Of Digital Marketing?

By Ben Tennant

It’s Pretty much a household phrase for anyone in the world of work. But what are the benefits of digital marketing? Is it something you should just put on the back burner? At Made By Factory, we generally refer to it as Digital Marketing. You might call it PPC, Search Engine Marketing, “a minefield” or “one of the dark arts”. Knowing what to call this marketing medium is just one…
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6 minutes

How to Write a Digital Marketing Brief

By Ben Tennant

With so many digital marketing mediums available these days, such as Google Ads, it’s difficult to know which to work with. This article will take you through how to craft a solid digital marketing brief. Each one has it’s own features, meaning it can also be very time consuming ensuring everything is correct. A poorly setup marketing campaign means you could be losing money. Everything must be right from the…
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9 minutes

Factory signs the Contract for the Web

By Ben Tennant

“The web was designed to bring people together and make knowledge freely available” The Contract For The Web – World Wide Web Foundation Announced at Web Summit 2018 in Lisbon by Sir Tim Berners-Lee, the Contract for the Web serves one key purpose – to ensure that the web serves humanity.  The web is something to benefit the world, not destroy it. From the opening speech delivered by the awesome Sir Tim…
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5 minutes

Factory @ Web Summit 2018

By Ben Tennant

Between 5-8 of November 2018, the tech extravaganza that is Web Summit rolled into Lisbon once more.  Factory was there for the second year running to take in all that is hip and happening in the tech arena and also what is yet to come. With over 69,000 people from 159 countries and 1,200 speakers across 24 stages – Web Summit is the place to be for tech.  With so…
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5 minutes

Going4Growth with the Manchester Business Growth Hub & Made by Factory

By Ben Tennant

Update: Google AdWords has now been renamed Google Ads, to take into account its wide range of advertising products. Made by Factory, in conjunction with the Manchester Business Growth Hub, are helping businesses reach their goals through digital marketing.  As a trusted Google Partner, Factory was invited to run a Google Ads workshop for local businesses. So, we put our heads together and devised content for the event that was…
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3 minutes