Tom is a Content Specialist at Made By Factory, focused on crafting high-quality, SEO-driven content for clients across various industries. With expertise in keyword strategy and data analysis, Tom brings a precise and engaging approach to digital content creation.
Are you feeling like search has suddenly gone from something you kind of understood to a world powered by artificial intelligence, AI overviews, and mysterious…
Let’s clear something up. SEO isn’t dead.Knackered? Maybe. Misunderstood? Absolutely. But it’s still alive, still kicking, and still one of the best ways to grow…
Running a business is hectic enough without digital marketing chewing through your time. At Made By Factory, we’ve spent over 15 years helping ambitious UK…
Let’s Talk About Feelings (Yes, Really) These days, if you want your marketing to actually land, it’s not enough to just chuck out stats and…
As a small business owner, you’re always on the lookout for ways to stay competitive and grow your enterprise. In today’s digital landscape, artificial intelligence…
In today’s competitive digital landscape, selecting the right marketing automation tools is crucial for businesses aiming to streamline their marketing efforts and enhance efficiency. Marketing…
Let’s keep it simple. Social media can feel like a full-time job, especially when you’re posting on the fly and hoping something sticks. A clear…
What the heck is cannibalisation you say? sounds utterly gruesome. I tried to depict it here with midjourney. Keyword cannibalisation is a common SEO issue…
In today’s digital age, potential clients want more than just promises – they want proof. Business case studies are the perfect tool to demonstrate your…
In today’s digital world, promoting your business online has become essential, especially for small businesses looking to increase brand awareness and reach both local and…
Colour in digital marketing plays a pivotal role in shaping consumer perceptions and influencing their decisions. The strategic use of colour can significantly enhance a brand’s…
If you’re looking to boost your online presence and drive more traffic to your website, PPC advertising is one of the most effective strategies you can use.…