June 10, 2026
Insights
Social Media Backlinks: What Actually Works in 2026
Social media backlinks are one of the most-discussed parts of any SEO strategy — and one of the most misunderstood. The pitch you usually hear…
Author
Trudi Holden
Head of Digital Engagement and the face behind our social media. Trudi leads our social media strategy and content development, with a particular passion for increasing intuitive engagement.
May 20, 2026
Insights
Measuring ROI in Construction Marketing Campaigns
If you run marketing for a construction business, you’ve probably been asked the same question more than once: “what’s all this actually returning?”. It’s a…
November 23, 2025
Insights
9 Essential SEO Tools for Checking Google Penalties
Oh bollocks! Your website has incurred a Google penalty, and your beautiful, SEO-optimised, conversion-driving website has seen traffic take a massive dive. It’s time to…
November 21, 2025
Insights
What Is Link Building? The Truth About SEO & Authority in 2026
Looking for the quickest way to ruin your website’s reputation? Buy 1,000 cheap backlinks. Ok, I’m sure you aren’t. But if you want to build…
November 4, 2025
Insights
36 Common SEO Myths You Love To Hate
TLDR: SEO isn’t dead. write for humans. and be a human who writes, like the humans who took time to write this guide! In a…
November 3, 2025
Insights
How To Get Backlinks With Gmail: 10 Easy Ways To Use Email Link Building
When I first wrote this, we were using Gmail a lot, so the examples here use that. At Factory, we work on different stacks now,…
November 1, 2025
Insights
Social Media SEO: 11 Ways To Optimise SEO Using Social Media
Is social media SEO really a thing, and should I be giving it more of a focus? We already know that social media marketing is…
April 9, 2025
Insights
SEO Content Writing Tips For Brand Love & Instant Conversion In 2025
If we had a penny for every time someone asked us to spill our on-page SEO content writing tips for converting the right kind of customer……
December 17, 2024
Insights
Best Practices For Construction Business Email Marketing
Still handing out flyers? Still waiting on word-of-mouth or that trade show that might happen next quarter? Look, that stuff’s fine. It does the job.…
February 26, 2024
Insights
Customer Engagement Tools Your Website Needs in 2024
In a world where almost everyone is competing in an increasingly noisy digital landscape, it can be easy to fall into the trap of focusing…
February 6, 2024
Insights
AI Content Writing: A Glimpse into Digital Marketing’s Future
Can I let you in on a little secret? This blog about AI content writing is written – shock horror – using AI. Hushed whispers…
January 28, 2024
Insights
Ultimate Guide to Posting On Social Media
Welcome to our Guide to Posting On Social Media (including times of day, frequency, and how much is too much) As a digital marketing agency…