It's Pretty much a household phrase for anyone in the world of work. But what are the benefits of digital marketing? Is it something you should just put on the back burner?
At Made By Factory, we generally refer to it as Digital Marketing. You might call it PPC, Search Engine Marketing, “a minefield” or “one of the dark arts”. Knowing what to call this marketing medium is just one hurdle to overcome in this arena. As a former Googler, I had months of intense training and exams before I could even touch a client's ad account. After several years there before running my own agency, I learned new tricks every day and I still do.
Just what is Digital Marketing? in simple terms, it's "The marketing of products or services using digital channels to reach consumers".
These days, Digital Marketing is a must for all business. If you want to move up to the next level, digital marketing has the potential to take you there.
In the first half of 2018, Digital Marketing
It might be that you’re already running marketing campaigns across 1 or more digital channels yourself or through another agency. But, how do you know the best way to gain a significant return on your investment?
To ensure your Digital Marketing strategy is working for you, first you must consider: Setting the right goals. Do you have a SMART Goal as your primary KPI?
With so much potential on offer through the likes of Google, Facebook, Instagram, Bing, LinkedIn and Twitter, do you have the expertise on hand to make it work?
There are so many platforms to choose from it's a minefield, especially if you don't have endless funds. Listed below are some of the common digital advertising suites available.
This isn't an exhaustive list, but we work with these platforms daily. To gain the benefits of digital marketing,
You can combine the power of the Facebook Pixel by marketing on 2 of the world’s largest social media platforms. Here are some of the options you can utilise.
Now Google’s number 1 competitor, Bing now has over a 21% share of UK desktop searches. With over 404 million monthly searches being carried out – are you present? Market across:
LinkedIn boasts powerful business social media platform with highly refined targeting capabilities. You can target unique audiences with powerful targeting options. Market to over 560m active business professionals worldwide with features like:
The quickfire social platform with high engagement levels. Twitter provides the opportunity to market through:
Considering all the above tools and features that are available to increase brand awareness, business sales and lead generation, is your current marketing strategy geared up for success?
Whether your digital marketing campaigns are in their infancy or well established, your in-house team or digital marketing agency need to be carrying out the following regularly:
At Made By Factory, we utilise the latest in Digital Marketing enhancements to reach our client’s audiences in new and inventive ways. With an ex-Googler heading up our Digital Marketing team, you can rest assured that we hold the capabilities and knowledge to make your business stand out in a crowded marketplace.
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The mobile advertising landscape
There are so many features and platforms to master. In order to see the benefits of digital marketing, you need the right expert guide at your side to create and implement the right Digital Marketing Strategy for your organisation.
Every successful hero has an expert guide- Frodo had Gandalf, Sir Edmund Hilary had Tenzing Norgay, Batman had Alfred, and Steve Jobs had Steve Wozzniak. Does your organisation have a digital marketing “Gandalf”, or are you still looking for the right match?
Made By Factory is an awesome PPC Agency in Manchester. Speak to our team of expert guides today to start seeing real rewards from your digital investment.
