Category: Choosing A Digital Agency

Here's more articles in the Choosing A Digital Agency category

9 most important PPC changes you need to know about in 2019

By Ben Tennant

As the dust starts to settle following last week’s Google Marketing Live event in San Francisco, Factory takes a closer look at the key Google Ads discussion points, Digital Marketing enhancements and PPC changes. Google Marketing Live provides Google with a platform to launch and discuss new marketing innovations that we can expect in the coming year and beyond. It is all about shaping the future of digital and Google’s…
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15 minutes

17 Tips on How to Write a Great Website Brief

By Andi Wilkinson

In this guide, we will establish what is needed to deliver a web design project and how to write the perfect web design brief. A great agency will establish a detailed brief with you before starting on your project. Starting with a killer website brief is a great way to get on a good footing with any digital partner you choose to work with. It can help you get like-for-like…
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18 minutes

Lose those Google position 1 PPC marketing blinkers!

By Ben Tennant

PPC marketing success always comes down to two main factors – strong foundations and a constantly evolving digital strategy. Choosing the right road to PPC marketing success? When looking for real PPC success, you need to make sure you have 1 very clear SMART goal in place. This goal should then have a number of various KPIs that are being tracked to allow for the success you desire. If you…
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7 minutes

4 Key Pointers for Success with Mobile & Google Shopping

By Ben Tennant

As our mobile devices are now such a significant part of our everyday lives, it is worth noting that this also means they are a significant part of your business’ future success. If your business is in the retail industry, then it is essential that you are geared up for victory through mobile eCommerce and Google Shopping. Consumers are increasingly turning to their mobile devices for everything from initial inspiration…
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11 minutes

How To Create A Digital Marketing Strategy

By Made By Factory

If you own a business today, the chances are a big part of your marketing strategy is digital. Consumers spend their time online. This is evident in retail with a whopping 87% of purchases being made online in the UK. When you’re growing business though, how do you prevent this from being overwhelming? How can you create a thorough and adaptable digital marketing strategy? Here are our top tips for…
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21 minutes

The Process of Great Web Design

By Andi Wilkinson

With an array of self-building tools, anyone can make a website, with very little knowledge and effort. It’s great that the web has become more accessible. Or is it? Ambitious business owners usually know that’s not what it’s all about. A website needs to be seen, it needs to engage the user, and take them on a journey. Most of all It needs to convert those visits into revenue. So…
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7 minutes

How to Write a Digital Marketing Brief

By Ben Tennant

With so many digital marketing mediums available these days, such as Google Ads, it’s difficult to know which to work with. This article will take you through how to craft a solid digital marketing brief. Each one has it’s own features, meaning it can also be very time consuming ensuring everything is correct. A poorly setup marketing campaign means you could be losing money. Everything must be right from the…
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9 minutes

Andi Wilkinson Elected to Manchester Digital Board

By Made By Factory

Factory Co-founder Andi Wilkinson will join the 2019 board of Manchester Digital. They are the largest specialist trade body in the North of England. Andonette was one of two new members elected to the board last week. Members voted from a choice of candidates across the region. Factory was named by Google as one of the top 30 high potential growth agencies in the UK. They help ambitious companies with…
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2 minutes

Factory signs the Contract for the Web

By Ben Tennant

“The web was designed to bring people together and make knowledge freely available” The Contract For The Web – World Wide Web Foundation Announced at Web Summit 2018 in Lisbon by Sir Tim Berners-Lee, the Contract for the Web serves one key purpose – to ensure that the web serves humanity.  The web is something to benefit the world, not destroy it. From the opening speech delivered by the awesome Sir Tim…
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5 minutes

Made By Factory Are Joined by Googler Ben Tennant

By Andi Wilkinson

We are super chuffed to announce the arrival of a new partner in our small but growing digital team at Made By Factory. Enter Ex-Googler, Ben Tennant! Ben Tennant, joined Made By Factory on January 1 2018 as a company director, equal partner and head of PPC. Ben joined us from tech company giant Google UK, where he worked as a Google Agency Development Manager. We were one of the…
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3 minutes
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About Made By Factory

Made By Factory is an award winning Manchester digital agency. Our core services include SEO, PPC, Web Design, Social Media Marketing & Remarketing. Founded by user experience & web designer, Andi Wilkinson; Made By Factory was selected as one of Google's top 30 PPC agencies in 2017, and invited to take part in their prestigious elevator programme. Following this, Andi partnered with Googler Ben Tennant who has managed advertising accounts and digital strategy for a large portfolio of major brands in the united kingdom and beyond.

Through our many years of combined experience, our combined skills in digital, PPC and commitment to ongoing learning give us a unique and fresh approach to marketing. We work with a range of ambitious business, from startups who take their digital marketing seriously, to growing brands, SMEs, FTSE and global organisations. Made By Factory is responsible for growing the visibility of companies online from local to an international scale.

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Why Choose Us

We are experts when it comes to Pay per click advertising, including Google Search ads, Display, Shopping & YouTube. With an ex-Googler heading up our marketing team, we really do know what works for our clients – whether your goal is to increase awareness of your brand or if you are looking for more online sales, we can build a PPC strategy that will work for your business.

Originally starting out as a small creative digital agency, offering bespoke website design for our clients, it soon became apparent the need was to create website optimised for seo and digital marketing campaigns.

If you are looking for a local and friendly creative agency based in manchester, who can work with a variety of digital platforms, and you are serious about your digital strategy, then we would love to hear from you.