Category: Choosing A Digital Agency

Here's more articles in the Choosing A Digital Agency category

4 Key Pointers for Success with Mobile & Google Shopping

By Ben Tennant

As our mobile devices are now such a significant part of our everyday lives, it is worth noting that this also means they are a significant part of your business’ future success. If your business is in the retail industry, then it is essential that you are geared up for victory through mobile eCommerce and Google Shopping. Consumers are increasingly turning to their mobile devices for everything from initial inspiration…
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11 minutes

How To Create A Digital Marketing Strategy

By Made By Factory

If you own a business today, the chances are a big part of your marketing strategy is digital. Consumers spend their time online. This is evident in retail with a whopping 87% of purchases being made online in the UK. When you’re growing business though, how do you prevent this from being overwhelming? How can you create a thorough and adaptable digital marketing strategy? Here are our top tips for…
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21 minutes

The Process of Great Web Design

By Andi Wilkinson

With an array of self-building tools, anyone can make a website, with very little knowledge and effort. It’s great that the web has become more accessible. Or is it? Ambitious business owners usually know that’s not what it’s all about. A website needs to be seen, it needs to engage the user, and take them on a journey. Most of all It needs to convert those visits into revenue. So…
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7 minutes

How to Write a Digital Marketing Brief

By Ben Tennant

With so many digital marketing mediums available these days, such as Google Ads, it’s difficult to know which to work with. Each one has it’s own features, meaning it can also be very time consuming ensuring everything is correct. A poorly setup marketing campaign means you could be losing money. Everything must be right from the very beginning, starting with the brief. If you’re looking to increase sales or lead…
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9 minutes

How to Write a Great Website Brief Part 2

By Andi Wilkinson

In part two of this article on creating a digital brief template we look at more questions to ask a client when designing a marketing plan. In part one we looked at nine elements of a creative brief, brief format. So what other questions do advertising agencies ask clients? We have looked at who you are, what you project aims are, your budget, time frame, point of contact, target audience…
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14 minutes

How to Write a Great Website Brief: Part 1

By Andi Wilkinson

In this two-part guide, we will establish what is needed to deliver a web design project, there’s no doubt you need a concise, thorough brief. You know your business better than anyone. A good agency will ask the right questions. A great agency will establish a detailed brief with you before starting on your project. Starting with a brief is a great way to get on a good footing with…
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9 minutes

Andi Wilkinson Elected to Manchester Digital Board

By Made By Factory

Factory Co-founder Andi Wilkinson will join the 2019 board of Manchester Digital. They are the largest specialist trade body in the North of England. Andonette was one of two new members elected to the board last week. Members voted from a choice of candidates across the region. Factory was named by Google as one of the top 30 high potential growth agencies in the UK. They help ambitious companies with…
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2 minutes

Factory signs the Contract for the Web

By Ben Tennant

“The web was designed to bring people together and make knowledge freely available” The Contract For The Web – World Wide Web Foundation Announced at Web Summit 2018 in Lisbon by Sir Tim Berners-Lee, the Contract for the Web serves one key purpose – to ensure that the web serves humanity.  The web is something to benefit the world, not destroy it. From the opening speech delivered by the awesome Sir Tim…
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5 minutes

Made By Factory Are Joined by Googler Ben Tennant

By Andi Wilkinson

We are super chuffed to announce the arrival of a new partner in our small but growing digital team at Made By Factory. Enter Ben Tennant! Joining us on January 1st is Ben Tennant, who will join us as a company director, partner and head of PPC. So, Ben joins us from tech giant Google UK, where he worked as an Agency Development Manager. We were one of the agencies…
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2 minutes