Category: Digital Marketing

Here's more articles in the Digital Marketing category

4 Key Pointers for Success with Mobile & Google Shopping

By Ben Tennant

As our mobile devices are now such a significant part of our everyday lives, it is worth noting that this also means they are a significant part of your business’ future success. If your business is in the retail industry, then it is essential that you are geared up for victory through mobile eCommerce and Google Shopping. Consumers are increasingly turning to their mobile devices for everything from initial inspiration…
Read More…

11 minutes

What Are The Benefits Of Digital Marketing?

By Ben Tennant

It’s Pretty much a household phrase for anyone in the world of work. But what are the benefits of digital marketing? Is it something you should just put on the back burner? At Made By Factory, we generally refer to it as Digital Marketing. You might call it PPC, Search Engine Marketing, “a minefield” or “one of the dark arts”. Knowing what to call this marketing medium is just one…
Read More…

6 minutes

A Beginners Guide To Conversion Rate Optimisation

By Andi Wilkinson

If you book them, they will come. So said the vision of Jim Morrison in Wayne’s World 2. If only it were that simple. In this guide, I’ll answer these questions. What is conversion rate optimisation? What is a conversion, what can you do to improve conversion rate optimisation, and why is Conversion Rate Optimization Important? You have a website; you’re doing all the right things. You’ve put a full…
Read More…

7 minutes

How to use social media for marketing

By Andi Wilkinson

When done right, Social media marketing is a tool that will generate consistent lead streams and revenues to a business. With so much time and investment involved, how does a marketing team choose which platforms to invest in? Is it a case of just throwing it all at the wall and seeing what sticks? How businesses use social media can be the difference in an influx of inbound leads. There’s…
Read More…

6 minutes

What Google Canonical URL Changes Could Mean For Your Website

By Andi Wilkinson

On April 10th 2019, Google will change the way traffic is attributed in the Search Console, based on canonical URL data. Currently, performance reports credit all page metrics to the referring URL from a google search. What does this mean? Let’s say you have two versions of your website, a mobile version and a desktop version. The content on both is identical. To avoid duplicate content, you assign canonical URLs…
Read More…

3 minutes

Charity Grants from Google

By Made By Factory

‘You have to spend money, to make money’ the common English saying is correct. Charities must take this into account when running their online presence. This is both in terms of a website and in terms of marketing. Marketing has become a ‘dirty word’ within the charity sector. Still, it is essential for charities to bring money and volunteers in and talk about what they do. You only have to…
Read More…

3 minutes

Google AdWords Becomes Google Ads. What You Need To Know.

By Andi Wilkinson

Google AdWords launched way back in 2000 with 350 advertisers. Since then it has gone through many iterations, so it’s no surprise that 2018 brings a major overhaul to their suite of advertising products. So what’s changing apart from the Name? When Google AdWords becomes Google Ads, what will advertisers need to do to stay ahead of the curve? In short, here are the changes that are coming. Google AdWords…
Read More…

3 minutes

Getting The Most From Your Email Marketing

By Andi Wilkinson

In a time when people are becoming ever more tired of the onslaught of emails, it still manages to be a powerful ally in your sales arsenal. Done right, it can lead your audience down a carefully crafted funnel and right in the path of your product or services. Done wrong you’ll anger them royally and have to beg for forgiveness. We also know there’s a formula for what people…
Read More…

2 minutes

Hand Picked By Google

By Andi Wilkinson

As a Mancunians, We were “proper chuffed” to be picked for Google Elevator. So my business was chosen as only one of thirty agencies in the UK. Chosen for what? Chosen to take part in Google’s elite fast track to success coaching programme ‘Elevator’. Get Me! It’s a three-day course in London, over three months, with personal coaching to boot. There are a few other sessions thrown in too and hopefully…
Read More…

3 minutes