Category: Digital Marketing

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How I Manage stress in Digital Marketing (with ADHD)

Let's admit it. The majority of us who take the path of digital marketing – especially agency life – tend to naturally get a buzz from long days of multitasking and high-intensity projects. It's what makes us tick. No matter how many digital marketing tools we use to organise our time, most of us will […]
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A Beginners Guide To Mastering Instagram Algorithms

With just a few informed tweaks to your Instagram strategy, your grid could turn into real-life paying customers. The secret is understanding how Instagram's ever-evolving algorithms work and how to master them like a pro!
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Customer Engagement Tools Your Website Needs in 2021

In a world where almost everyone is competing amongst an increasingly noisy digital landscape, it can be easy to fall into the trap of focusing on one marketing goal: get more website traffic. All the hard work to increase site views isn’t complete without inspiring audience engagement when they get there.
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Our 6 steps to get digital marketing right in 2021

These days, the term "Digital marketing" raises an extensive list of questions that need answering.   Planning and being open to change down the line are two of the most important things in creating a strategy. When looking at getting digital marketing strategy right there are so many questions to consider and here are just a […]
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The 10 PPC Trends You Need to Know in 2021

Another Year and more tools roll out in the world of PPC. How are you supposed to keep up with all the latest PPC industry trends? Our guide to PPC Trends in 2021 has the answers! Google AdWords Is Now Google Ads in 2018 Google AdWords became Google Ads mainly because their platform outgrew the […]
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Selling Online with Shopify & Google Shopping

If you are looking to improve your current online offering or to start your online shop from scratch, then the best solution could be just around the corner
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12 Digital Marketing Audit Checks To Maximise Your Performance

If you're investing in digital marketing for your business, then you need to ensure your budget is being used to its maximum potential. Regular digital audits are vital to your success if you want to get your digital marketing right. This blog post tells you what to look for. Just like every other investment you […]
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Boost store sales with Local Inventory Ads

Google Shopping is not purely an online sales tool. You can also drive customers to your bricks and mortar store by using Local Inventory Ads. Online shopping is great, but people still love the feeling of walking into a physical store and buying what they want there and then. Capture the attention of people who […]
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Lose those Google position 1 PPC marketing blinkers!

PPC marketing success always comes down to two main factors - strong foundations and a constantly evolving digital strategy. Choosing the right road to PPC marketing success? When looking for real PPC success, you need to make sure you have 1 very clear SMART goal in place. This goal should then have a number of […]
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4 Key Pointers for Success with Mobile & Google Shopping

As our mobile devices are now such a significant part of our everyday lives, it is worth noting that this also means they are a significant part of your business' future success. If your business is in the retail industry, then it is essential that you are geared up for victory through mobile eCommerce and […]
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A Beginners Guide To Conversion Rate Optimisation

If you book them, they will come. So said the vision of Jim Morrison in Wayne's World 2. If only it were that simple. In this guide, I'll answer these questions. What is conversion rate optimisation? What is a conversion, what can you do to improve conversion rate optimisation, and why is Conversion Rate Optimization […]
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How to use social media for marketing

When done right, Social media marketing is a tool that will generate consistent lead streams and revenues to a business. With so much time and investment involved, how does a marketing team choose which platforms to invest in? Is it a case of just throwing it all at the wall and seeing what sticks? How […]
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What Are The Benefits Of Digital Marketing?

It's Pretty much a household phrase for anyone in the world of work. But what are the benefits of digital marketing? Is it something you should just put on the back burner? At Made By Factory, we generally refer to it as Digital Marketing. You might call it PPC, Search Engine Marketing, “a minefield” or […]
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Charity Grants from Google

‘You have to spend money, to make money’ the common English saying is correct. Charities must take this into account when running their online presence. This is both in terms of a website and in terms of marketing. Marketing has become a ‘dirty word’ within the charity sector. Still, it is essential for charities to […]
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Getting The Most From Your Email Marketing

In a time when people are becoming ever more tired of the onslaught of emails, it still manages to be a powerful ally in your sales arsenal. Done right, it can lead your audience down a carefully crafted funnel and right in the path of your product or services. Done wrong you’ll anger them royally […]
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9 most important PPC changes you need to know about in 2019

As the dust starts to settle following last week's Google Marketing Live event in San Francisco, Factory takes a closer look at the key Google Ads discussion points, Digital Marketing enhancements and PPC changes. Google Marketing Live provides Google with a platform to launch and discuss new marketing innovations that we can expect in the […]
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Hand-Picked For Google Elevator - Elite Google Partnership Programme

As a Mancunians, We were “proper chuffed” to be picked for the Google Elevator programme. So my business was chosen as only one of thirty agencies in the UK. Chosen for what? Chosen to take part in Google’s elite fast track to success coaching programme ‘Elevator’. It’s a three-day course in London, over three months, […]
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