Category: Digital Marketing

Selling Online with Shopify & Google Shopping: By Factory, Digital Agency In Manchester
Selling Online with Shopify & Google Shopping
27th March 2020

If you are looking to improve your current online offering or to start your online shop from scratch, then the best solution could be just around the corner

Our 6 steps to getting digital marketing right!: By Factory, Digital Agency In Manchester
Our 6 steps to getting digital marketing right!
7th February 2020

These days, the term “Digital marketing” raises an extensive list of questions that need answering.   Planning and being open to change down the line are two of the most important things in creating a strategy.

12 Digital Marketing Audit Checks To Maximise Your Performance: By Factory, Digital Agency In Manchester
12 Digital Marketing Audit Checks To Maximise Your Performance
30th January 2020

If you’re investing in digital marketing for your business, then you need to ensure your budget is being used to its maximum potential. Regular digital audits are vital to your success if you want to

Boost store sales with Local Inventory Ads: By Factory, Digital Agency In Manchester
Boost store sales with Local Inventory Ads
15th January 2020

Google Shopping is not purely an online sales tool. You can also drive customers to your bricks and mortar store by using Local Inventory Ads. Online shopping is great, but people still love the feeling

Lose those Google position 1 PPC marketing blinkers!: By Factory, Digital Agency In Manchester
Lose those Google position 1 PPC marketing blinkers!
15th October 2019

PPC marketing success always comes down to two main factors – strong foundations and a constantly evolving digital strategy. Choosing the right road to PPC marketing success? When looking for real PPC success, you need

4 Key Pointers for Success with Mobile & Google Shopping: By Factory, Digital Agency In Manchester
4 Key Pointers for Success with Mobile & Google Shopping
15th September 2019

As our mobile devices are now such a significant part of our everyday lives, it is worth noting that this also means they are a significant part of your business’ future success. If your business

A Beginners Guide To Conversion Rate Optimisation: By Factory, Digital Agency In Manchester
A Beginners Guide To Conversion Rate Optimisation
2nd September 2019

If you book them, they will come. So said the vision of Jim Morrison in Wayne’s World 2. If only it were that simple. In this guide, I’ll answer these questions. What is conversion rate

How to use social media for marketing: By Factory, Digital Agency In Manchester
How to use social media for marketing
4th August 2019

When done right, Social media marketing is a tool that will generate consistent lead streams and revenues to a business. With so much time and investment involved, how does a marketing team choose which platforms

What Are The Benefits Of Digital Marketing?: By Factory, Digital Agency In Manchester
What Are The Benefits Of Digital Marketing?
13th July 2019

It’s Pretty much a household phrase for anyone in the world of work. But what are the benefits of digital marketing? Is it something you should just put on the back burner? At Made By

Charity Grants from Google: By Factory, Digital Agency In Manchester
Charity Grants from Google
29th April 2019

‘You have to spend money, to make money’ the common English saying is correct. Charities must take this into account when running their online presence. This is both in terms of a website and in

Getting The Most From Your Email Marketing: By Factory, Digital Agency In Manchester
Getting The Most From Your Email Marketing
15th April 2019

In a time when people are becoming ever more tired of the onslaught of emails, it still manages to be a powerful ally in your sales arsenal. Done right, it can lead your audience down

9 most important PPC changes you need to know about in 2019: By Factory, Digital Agency In Manchester
9 most important PPC changes you need to know about in 2019
10th April 2019

As the dust starts to settle following last week’s Google Marketing Live event in San Francisco, Factory takes a closer look at the key Google Ads discussion points, Digital Marketing enhancements and PPC changes. Google

What Google Canonical URL Changes Could Mean For Your Website: By Factory, Digital Agency In Manchester
What Google Canonical URL Changes Could Mean For Your Website
24th February 2019

On April 10th 2019, Google will change the way traffic is attributed in the Search Console, based on canonical URL data. Currently, performance reports credit all page metrics to the referring URL from a google

The 10 PPC Trends You Need to Know in 2019: By Factory, Digital Agency In Manchester
The 10 PPC Trends You Need to Know in 2019
24th January 2019

Another Year and more tools roll out in the world of PPC. How are you supposed to keep up with all the latest PPC industry trends? Our guide to PPC Trends in 2019 has the

Why Google AdWords is Now Google Ads: By Factory, Digital Agency In Manchester
Why Google AdWords is Now Google Ads
7th July 2018

Google AdWords launched way back in 2000 with 350 advertisers. Since then it has gone through many iterations, so it’s no surprise that 2018 brings a major overhaul to their suite of advertising products. So

Hand-Picked By Google: By Factory, Digital Agency In Manchester
Hand-Picked By Google
13th July 2017

As a Mancunians, We were “proper chuffed” to be picked for the Google Elevator programme. So my business was chosen as only one of thirty agencies in the UK. Chosen for what? Chosen to take

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