Category: Google Ads

Here's more articles in the Google Ads category

The 10 PPC Trends You Need to Know in 2019

By Andi Wilkinson

Another Year and more tools roll out in the world of PPC. How are you supposed to keep up with all the latest PPC industry trends? Our guide to PPC Trends in 2019 has the answers! Google AdWords Becomes Google Ads Last year, Google AdWords became Google Ads mainly because their platform outgrew the name ‘Words’ making way for interactive content, video and so many more options. Ad Copy is…
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13 minutes

9 most important PPC changes you need to know about in 2019

By Ben Tennant

As the dust starts to settle following last week’s Google Marketing Live event in San Francisco, Factory takes a closer look at the key Google Ads discussion points, Digital Marketing enhancements and PPC changes. Google Marketing Live provides Google with a platform to launch and discuss new marketing innovations that we can expect in the coming year and beyond. It is all about shaping the future of digital and Google’s…
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15 minutes

Lose those Google position 1 PPC marketing blinkers!

By Ben Tennant

PPC marketing success always comes down to two main factors – strong foundations and a constantly evolving digital strategy. Choosing the right road to PPC marketing success? When looking for real PPC success, you need to make sure you have 1 very clear SMART goal in place. This goal should then have a number of various KPIs that are being tracked to allow for the success you desire. If you…
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7 minutes

4 Key Pointers for Success with Mobile & Google Shopping

By Ben Tennant

As our mobile devices are now such a significant part of our everyday lives, it is worth noting that this also means they are a significant part of your business’ future success. If your business is in the retail industry, then it is essential that you are geared up for victory through mobile eCommerce and Google Shopping. Consumers are increasingly turning to their mobile devices for everything from initial inspiration…
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11 minutes

The Northern Business Exhibition March 12th & 13th

By Andi Wilkinson

The Northern Business Exhibition is the largest show in the North of England and takes place in Manchester every year. This year we will be exhibiting on March 12th & 13th. See our profile here. Thousands of professionals attend the exhibition every year. It has become the go-to event in the North for anyone growing a business or even starting one. There is a sheer volume of networking opportunities, training…
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5 minutes

How to Write a Digital Marketing Brief

By Ben Tennant

With so many digital marketing mediums available these days, such as Google Ads, it’s difficult to know which to work with. This article will take you through how to craft a solid digital marketing brief. Each one has it’s own features, meaning it can also be very time consuming ensuring everything is correct. A poorly setup marketing campaign means you could be losing money. Everything must be right from the…
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9 minutes

Charity Grants from Google

By Made By Factory

‘You have to spend money, to make money’ the common English saying is correct. Charities must take this into account when running their online presence. This is both in terms of a website and in terms of marketing. Marketing has become a ‘dirty word’ within the charity sector. Still, it is essential for charities to bring money and volunteers in and talk about what they do. You only have to…
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3 minutes

Why Google AdWords is Now Google Ads

By Andi Wilkinson

Google AdWords launched way back in 2000 with 350 advertisers. Since then it has gone through many iterations, so it’s no surprise that 2018 brings a major overhaul to their suite of advertising products. So what’s changing apart from the Name? When Google AdWords becomes Google Ads, what will advertisers need to do to stay ahead of the curve? In short, here are the changes that are coming. Google AdWords…
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3 minutes

Taking Digital Marketing to WordCamp London

By Andi Wilkinson

Teaching at WordCamp London Last year at WordCamp London, I gave a talk on digital marketing. As part of the WordPress community in Manchester and beyond, I’ve been involved in WordCamps for some time. Speakers and guests attend WordCamps from all over the world to listen in on a variety of topics about web and business. I felt though, there was a missing piece of the puzzle. I mean, for…
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6 minutes

Squared Online: Digital Marketing With Google

By Andi Wilkinson

Over the last six months, I have worked hard with Squared Online! I took part in an intense programme, developed with Google, to deliver us the very latest insights into the world of digital marketing and I passed with flying colours! What is Squared Online? Squared Online is the award-winning global digital marketing qualification. It empowers the next generation of digital changemakers with hands-on practical experience and leadership strategy.   the…
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2 minutes
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About Made By Factory

Made By Factory is an award winning Manchester digital agency. Our core services include SEO, PPC, Web Design, Social Media Marketing & Remarketing. Founded by user experience & web designer, Andi Wilkinson; Made By Factory was selected as one of Google's top 30 PPC agencies in 2017, and invited to take part in their prestigious elevator programme. Following this, Andi partnered with Googler Ben Tennant who has managed advertising accounts and digital strategy for a large portfolio of major brands in the united kingdom and beyond.

Through our many years of combined experience, our combined skills in digital, PPC and commitment to ongoing learning give us a unique and fresh approach to marketing. We work with a range of ambitious business, from startups who take their digital marketing seriously, to growing brands, SMEs, FTSE and global organisations. Made By Factory is responsible for growing the visibility of companies online from local to an international scale.

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Why Choose Us

We are experts when it comes to Pay per click advertising, including Google Search ads, Display, Shopping & YouTube. With an ex-Googler heading up our marketing team, we really do know what works for our clients – whether your goal is to increase awareness of your brand or if you are looking for more online sales, we can build a PPC strategy that will work for your business.

Originally starting out as a small creative digital agency, offering bespoke website design for our clients, it soon became apparent the need was to create website optimised for seo and digital marketing campaigns.

If you are looking for a local and friendly creative agency based in manchester, who can work with a variety of digital platforms, and you are serious about your digital strategy, then we would love to hear from you.