Category: Google Ads

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Our 6 steps to get digital marketing right in 2021

These days, the term "Digital marketing" raises an extensive list of questions that need answering.   Planning and being open to change down the line are two of the most important things in creating a strategy. When looking at getting digital marketing strategy right there are so many questions to consider and here are just a […]
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How to Craft A Kickass Digital Marketing Brief For Your Business

With so many digital marketing mediums available these days, such as Google Ads, it's difficult to know which channels to use. This step-by-step blog post by former Googler & Google Ads Expert Ben Tennant will help you to craft a solid digital marketing brief. A solid marketing plan is an essential part of your digital […]
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How Do Google Ads Work?

You're a new Advertiser with Google Ads (formerly Google Adwords). Excitedly, you open your shiny new Google Ad account, Slap in a few relevant keywords, create your first Ad, decide how much you want to pay, and Bob's your uncle. At least Google makes it sound that simple, especially if you're a new to all […]
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Selling Online with Shopify & Google Shopping

If you are looking to improve your current online offering or to start your online shop from scratch, then the best solution could be just around the corner
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12 Digital Marketing Audit Checks To Maximise Your Performance

If you're investing in digital marketing for your business, then you need to ensure your budget is being used to its maximum potential. Regular digital audits are vital to your success if you want to get your digital marketing right. This blog post tells you what to look for. Just like every other investment you […]
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Boost store sales with Local Inventory Ads

Google Shopping is not purely an online sales tool. You can also drive customers to your bricks and mortar store by using Local Inventory Ads. Online shopping is great, but people still love the feeling of walking into a physical store and buying what they want there and then. Capture the attention of people who […]
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Lose those Google position 1 PPC marketing blinkers!

PPC marketing success always comes down to two main factors - strong foundations and a constantly evolving digital strategy. Choosing the right road to PPC marketing success? When looking for real PPC success, you need to make sure you have 1 very clear SMART goal in place. This goal should then have a number of […]
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4 Key Pointers for Success with Mobile & Google Shopping

As our mobile devices are now such a significant part of our everyday lives, it is worth noting that this also means they are a significant part of your business' future success. If your business is in the retail industry, then it is essential that you are geared up for victory through mobile eCommerce and […]
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Charity Grants from Google

‘You have to spend money, to make money’ the common English saying is correct. Charities must take this into account when running their online presence. This is both in terms of a website and in terms of marketing. Marketing has become a ‘dirty word’ within the charity sector. Still, it is essential for charities to […]
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9 most important PPC changes you need to know about in 2019

As the dust starts to settle following last week's Google Marketing Live event in San Francisco, Factory takes a closer look at the key Google Ads discussion points, Digital Marketing enhancements and PPC changes. Google Marketing Live provides Google with a platform to launch and discuss new marketing innovations that we can expect in the […]
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Taking Digital Marketing to WordCamp London

Teaching at WordCamp London Last year at WordCamp London, I gave a talk on digital marketing. As part of the WordPress community in Manchester and beyond, I've been involved in WordCamps for some time. Speakers and guests attend WordCamps from all over the world to listen in on a variety of topics about web and […]
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