How to use social media for marketing

Social Media Marketing Agency

When done right, Social media marketing is a tool that will generate consistent lead streams and revenues to a business. With so much time and investment involved, how does a marketing team choose which platforms to invest in? Is it a case of just throwing it all at the wall and seeing what sticks? How […]

How to Write a Digital Marketing Brief

Digital Marketing by Factory

With so many digital marketing mediums available these days, such as Google Ads, it’s difficult to know which to work with. This article will take you through how to craft a solid digital marketing brief. Each one has it’s own features, meaning it can also be very time consuming ensuring everything is correct. A poorly […]

What Are The Benefits Of Digital Marketing?

benefits of digital marketing

It’s Pretty much a household phrase for anyone in the world of work. But what are the benefits of digital marketing? Is it something you should just put on the back burner? At Made By Factory, we generally refer to it as Digital Marketing. You might call it PPC, Search Engine Marketing, “a minefield” or […]

9 Reasons Managing Your Website Can Kill Conversions

Managing your own website may be killing your conversions

Your project is finally launched on the web, the design and development team have tested your site for speed, optimised the pages for search and rolled it out like a shiny new car. You can’t wait to give it a test run. Like any car, it helps to have a bit of knowledge about how […]

7 Reasons Why We Offer Managed WordPress Hosting

Managed WordPress Hosting

What if I told you half your website problems could be coming from your hosting provider? The majority of our websites are bespoke WordPress Builds, and we use dedicated WordPress Hosting. You might not know what this means, and even if you do, you may not care, but there’s a ton of reasons why managed […]

9 most important PPC changes you need to know about in 2019

9 most important PPC changes you need to know about in 2019 1

As the dust starts to settle following last week’s Google Marketing Live event in San Francisco, Factory takes a closer look at the key Google Ads discussion points, Digital Marketing enhancements and PPC changes. Google Marketing Live provides Google with a platform to launch and discuss new marketing innovations that we can expect in the […]

7 Surefire SEO Strategies for 2019

sEO Agency in Manchester

SEO can be pretty frustrating, and it can take a long time to get results. While that’s true, there are some strategies you can implement to make pretty rapid improvements. We are going to look at SEO trends share our SEO Strategies for 2019 in this post. SEO: The BAD news. Ok, so there is […]

How To Nail Competitor Analysis

Do you feel like you’re doing all the right things, but you can’t get a heads up on the competition, then it could be your competitive analysis isn’t being carried out correctly. Unless you’re lucky to be so niche, no one else does what you do; then you are going to have competition. There is […]

The 10 PPC Trends You Need to Know in 2019

PPC Trends in 2019

Another Year and more tools roll out in the world of PPC. How are you supposed to keep up with all the latest PPC industry trends? Our guide to PPC Trends in 2019 has the answers! Google AdWords Becomes Google Ads Last year, Google AdWords became Google Ads mainly because their platform outgrew the name […]

What Google Canonical URL Changes Could Mean For Your Website

Google Search Console used by Digital Marketing Agency Factory

On April 10th 2019, Google will change the way traffic is attributed in the Search Console, based on canonical URL data. Currently, performance reports credit all page metrics to the referring URL from a google search. What does this mean? Let’s say you have two versions of your website, a mobile version and a desktop […]

Factory signs the Contract for the Web

Sir Tim Berners-Lee being interviewed at Web Summit 2018

“The web was designed to bring people together and make knowledge freely available” The Contract For The Web – World Wide Web Foundation Announced at Web Summit 2018 in Lisbon by Sir Tim Berners-Lee, the Contract for the Web serves one key purpose – to ensure that the web serves humanity.  The web is something to benefit […]

Taking Digital Marketing to WordCamp London

WordCamp London Text on background - So you have a website, now what?

Teaching at WordCamp London Last year at WordCamp London, I gave a talk on digital marketing. As part of the WordPress community in Manchester and beyond, I’ve been involved in WordCamps for some time. Speakers and guests attend WordCamps from all over the world to listen in on a variety of topics about web and […]

Getting The Most From Your Email Marketing

getting the most from an email campaign

In a time when people are becoming ever more tired of the onslaught of emails, it still manages to be a powerful ally in your sales arsenal. Done right, it can lead your audience down a carefully crafted funnel and right in the path of your product or services. Done wrong you’ll anger them royally […]

The Consumer Path To Purchase. Why SEO is Never Quite Enough

Micro Moments Google Partners Manchester

If you are a business with an online presence, the end goal of your online presence is for people to buy your product or service right? Most of us know about SEO, but is that enough? Are you relying on SEO? So you have a website. Great! How are people going to find it? Ignoring all […]

Factory Advise Business to ‘Go and Grow Online’

Go and Grow Online

This year our small Manchester digital agency is part of a campaign called Go and Grow Online.  Even now, in 2017, almost 50% of business have no online presence. That’s why we have joined the team at Enterprise Nation this year to advise business in all things digital. What is the Go and Grow Online […]

WordPress Contributor Day for Dummies

WordCamp Manchester

I want to demystify WordPress Contributor Day. I’m currently working on organising and shouting out about the contributor day for WordCamp Manchester so I thought I would come to Paris and see the biggest WordCamp Contributor Day in Action. When I first heard the term ‘WordPress contributor day’ I imagined it was a day for […]

Insights from Google AdWords August 2016

Google Partner Insights | Factory | google partner company manchester

Everyone is a genius. But if you ask a fish to climb a tree it will spend the rest of its life believing it is stupid. How does that relate to Google AdWords? Practically every client who engages us spends a good portion of our meetings apologising that they aren’t really that good with the […]