Category: Insights

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Lose those Google position 1 PPC marketing blinkers!

PPC marketing success comes down to two factors, strong foundations & an evolving digital strategy - Don't get blindsided by focusing on the wrong things
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How To Create A Digital Marketing Strategy

Need a digital marketing strategy? Our guide will teach you how to craft the ideal strategy for your brand, including which platforms are best to advertise on.
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The Process of Great Web Design

When choosing a digital partner for your business, what are some points to consider? What are some principles of good web design?
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4 Key Pointers for Success with Mobile & Google Shopping

Mobile plays a huge role in our everyday lives - this should also be the case for your business sales. Optimise Google Shopping for mobile ASAP
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A Beginners Guide To Conversion Rate Optimisation

Everyone wants conversions, but what if your website was holding you back? Read our beginners guide to conversion rate optimisation and start getting results.
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How To Do Keyword Research in 7 easy steps

Everything you ever wanted to know about How To Do Keyword Research but were afraid to ask. Just kidding, you probably weren't scared at all. Read on!
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How to use social media for marketing

When done right, Social media marketing is a tool that will generate consistent lead streams and revenues to a business. Read our guide to each platform.
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What Are The Benefits Of Digital Marketing?

A comprehensive guide to the benefits of digital marketing by former Googler Ben Tennant. co founder of Manchester Digital Agency Made By Factory.
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Should I Manage My Own Website?

With hundreds of web builders and automated marketing tools to choose from, suddenly anyone can have access to the tools to build and manage their own website or run digital campaigns. But without a solid understanding of the foundations, you could be causing harm to your business that could slow down or even stop your conversion process
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Getting The Most From Your Email Marketing

Email marketing done right can lead your audience down a carefully crafted funnel and right in the path of your product or services
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9 most important PPC changes you need to know about in 2019

As the dust settles following the Google Marketing Live event, Factory takes a closer look at the key Google Ads PPC changes for 2019
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The Consumer Path To Purchase. Why SEO is Never Quite Enough

If you are a business with an online presence, the end goal of your online presence is for people to buy your product or service right? does SEO Help?
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WordPress Contributor Day for Dummies - A Guide

I'm currently working on organising the contributor day for WordCamp Manchester so here's my guide to WordPress contributor day for dummies
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Taking Digital Marketing to WordCamp London

I spoke about digital marketing at this year's WordCamp London and how you can improve your overall online presence. Watch the video.
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