Female Entrepreneurs We Love Working With

We’re pretty damn proud to have an original female founder.

Though we by no means underestimate the badassery of our male colleagues, let’s face it: women in business are underrepresented.

In 2017, only 5.6% of UK women ran their own businesses, yet the highest proportion of newly self-employed people were female entrepreneurs.

Narrow that down by industry, and we discover that women hold only 26.7% of tech-related jobs.

It’s a complex topic I’m not even going to dissect here today. Plus, this post is about celebrating the fantastic female entrepreneurs we have worked with and what makes them so successful in a world that isn’t always cut out for female entrepreneurs to thrive.

The fact is, though representation in our industry is low amongst us ladies, the rise of women in tech over the past few years is incredible. Just looking at the Women in Tech list of 100 Tech Leaders is enough to have faith that there is plenty to celebrate.

From copywriters to coders, designers to developers, I’ve had the pleasure of working with some of the most incredible female entrepreneurs. Their multidisciplinary skills have made them a force of nature.
And, of course, Andi and I are among them here at Made by Factory.

Female-Lead Digital Agency

As a female-led digital agency, our internal culture promotes a healthy work-life balance that fosters productivity, time for personal interests, personal development and genuine flexibility for family life.

Having two of her children on the payroll and two young girls, she wants to spend time with our founder. Andi knows all too well that family come before Factory life. Each agency employee works flexibly to the hours that suit them, making work-life balance easy.

As a woman, being able to schedule your work around children, hobbies, and other life commitments (not to mention our monthly cycle so we can be productive in the weeks we have brain capacity!) is a lifesaver.

Considering that  women account for 47.7% of the global workforce, it makes absolute business sense that we offer a working environment that is flexible and collaborative, allowing our female entrepreneurs to thrive with their working styles.

Female Entrepreneurs With Edge

Tracey Otsuka

Aside from being a badass entrepreneur, designer, web developer, SEO expert and mother of four, our director Andi is also a moderator for an online ADHD group for over 80k people: ADHD for Smart Ass Women.

Tracy Otsuka, the creator of this group, is an accredited & certified life coach specialising in women with ADHD. She also has a very successful podcast of the same name, with almost 200 episodes and over 3 million downloads.

Each episode aims to help women unlock their potential and harness the unique gifts the ADHD brain has bestowed upon them.

As a company containing several neuro-atypical staff members, we relished the opportunity to put our mark on the work of someone with whom we resonate. Tracy and her team wanted a new-looking site that they could edit and add to themselves, so naturally, we began work on a fresh WordPress install using our favourite visual editor: Oxygen.

123 People Development

There are some women you meet who you know are genuinely unstoppable. Combining drive, passion and more than her share of expert knowledge, Sam Sloan is a powerhouse in the world of online people development.

As the founder of 123 People, Development, Sam has over 15 years of Coaching facilitation, design and training experience across a wide range of sectors, from financial services and contact centres to retail.

Working with her over the years, we have not only been inspired by her incredible business but have been lucky enough to learn a thing or two in the process!

Sam loves working with clients where her skills, knowledge, flexibility and commitment will make a real difference.

Recognising that there is no one-size-fits-all approach, Sam understands that development can be tailored to any organisation to deliver a real return on investment by focusing on its business culture, behaviour and strategic goals.

Sam’s additional expertise is in online delivery, design, and accreditation. She has over 10 years of experience in the online classroom arena and has developed hundreds of people, ensuring they deliver impactful, outcome-focused learning in their sectors. She is learning to fly light aircraft in her spare time, and when not in the air herself, you will find her at the end of a runway watching!

A Star Tuition Group

What kind of entrepreneurs would we be if we neglected to inspire the next generation?

One of our long-standing clients, Helen Wilson, founded the award-winning A Star Tuition Group after providing her children with extra tuition, which became in demand among other parents.

As a successful tutor with a proven track record of helping children of all ages thrive, Helen quickly became the go-to for high-quality online tuition, building a child-centred business focused on helping children discover their unique gifts and learning styles.

Helen has taught hundreds of children with outstanding results. Her business has now grown to include a fantastic team of teachers, delivering high-quality English, maths, science, & language support.

BeachyJax

We loved bringing some relaxed vibes into the office when we worked with a local boutique yoga and wellness studio to transform its website design.

Imagined by lifestyle and wellness coach Jacqui Cooper, BeachyJax is a healing hub designed to balance your mind, body, and soul. The centre offers yoga classes, retreats, workshops, shamanic reiki energy healing and more.

As a self-led entrepreneur, healer, and facilitator, Jacqui proves that you can run a successful business while staying true to your personal beliefs and practices.

In her work as a style coach, Jacqui uses colour to transform how people look and feel. It was evident that colour would play a big part in the new yoga studio, from the brightly coloured red door on arrival to the journey of colour throughout the interior.

We enjoyed mirroring her style in the website we built, allowing it to fully reflect the energy of her business.

Ruby & Daisy

Working with retail and e-commerce businesses is one of my passions and expertise. Our in-house PPC and Google wizard, Ben, is an expert at conversion and watching those sales roll in to support the dreams of the entrepreneurs we work with.

Ruby and Daisy is a multi-award-winning ladies’ boutique offering an exclusive selection of clothing, footwear, gifts and jewellery. Founded by women to empower women, Ruby & Daisy proves just how successful you can be when you invest in your business and trust a digital agency like ours to upgrade your marketing.

As a business with a very loyal social media following, Ruby & Daisy looked to the power of PPC marketing to increase market share. The main aim was to move to the next level and beyond.

We sure did that, increasing their conversation rate by over 250%! If you want to know how we did that, read about our approach to harnessing Google Shopping here.

Wild Samsara

What kind of entrepreneur and marketer would I be if I didn’t use this as an opportunity to plug my own business? Aside from being the brains and brawn behind our digital engagement here at Factory, I am a female entrepreneur.

As a qualified holistic practitioner with a specialism in women’s health, I founded Wild Samsara in 2016 to support women at all stages in finding a healthy balance in their bodies, naturally.

Building my business from scratch, I have managed everything from bookings and marketing to accounts, developed online training, coached other therapists, and led the conversation on natural menstrual health for women.

But just as every business owner knows, you don’t need to do it yourself. I took advantage of working for a digital agency to have the talented eagle eyes of Andi when developing my new website.