Google Ads
Google Ads Management Led by Ex Google expertise
High-performance Google Ads for B2B and eCommerce brands that need qualified leads, profitable sales, and senior-level expertise.
Google Ads Management Led by an Ex-Googler
A senior-level Google Ads service built to deliver qualified B2B enquiries and profitable eCommerce sales. Campaigns are built and optimised by a former Google Ads account manager, supported by a specialist team that’s managed over £70M in ad spend. The focus is on efficiency, return on ad spend, and compound growth.
- Ex-Googler Leadership
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Experienced account strategist with track record of delivering high ROAS
- Multi Channel Approach
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PPC designed to work with your site structure, marketing campaigns & SEO goals
- Pays For Itself
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Sliding management fees that scale as your account grows, meaning your account pays for itself
Who this is for:
- B2B companies needing consistent, sales-ready enquiries
- eCommerce stores aiming to scale profitable revenue
- Brands spending £2k–£50k+ month on Google Ads
- Teams that want senior expertise, not junior management
- Businesses are tired of low-quality leads or poor ROAS.
Why this matters:
- Google Ads succeeds when strategic depth is applied.
- Most accounts waste over 60% of their spending through poor structure.
- Profit comes from optimisation, not volume.
- Specialists outperform generalist agencies.
- Better tracking = better decisions = better returns
How It Works
- Kickoff & Audit: We review your account, data, competitors, and commercial targets.
- Strategy Build: Clear plan for keywords, structure, spend, targeting, and tracking.
- Campaign Setup: We build everything from scratch or rebuild cleanly for scale.
- Launch & Learn: Early-phase optimisation to stabilise CPA and ROAS fast.
- Refine & Scale Ongoing optimisation to cut waste and increase profitable volume.
- Reporting & Direction: Transparent reporting tied to revenue, not vanity metrics
What We Do
- Discovery
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- Look at account best practices
- Audit existing account performance.
- Identify waste, gaps, and immediate opportunities.
- Map keywords, audiences, and commercial priorities
- Build
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- Create tightly structured Search, Shopping, Display, and PMax campaigns.
- Write high-intent ad copy.
- Build conversion-ready landing page recommendations.
- Configure advanced tracking (GA4 + server-side where appropriate
- Optimise
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- Weekly adjustments to bids, budgets, search terms, and audiences
- Structured A/B testing
- Feed optimisation for eCommerce.
- Continuous quality-score and ROAS improvement
We Are Trusted By
- Campaigns built and managed by an ex-Googler with an insider understanding of the platform
- Over £70m in ad spend managed across B2B and eCommerce.
- Google Partner agency with senior-level management only
- Deep specialism in high-intent Search, Shopping, and Performance Max
- Transparent, data-led, ROI-focused reporting
- We don’t guess, we engineer profitable accounts.
- £70m+ ad spend managed
- 169× ROAS record performance
- 10+ years specialist PPC experience
Ready To Make Your PPC Accounts Perform?
Send us your website, current monthly ad spend, and what “good” looks like for you. We’ll review your account (or your niche if you’re starting fresh) and map out what profitable Google Ads growth looks like.
