Google Search ads are the primary form of Google Ads marketing for most businesses because everyone wants to be found when their potential customers are looking for them. By targeting people through Google Search ads, your business really can be in the right place at the right time across Google Search and Google Maps.
Google Search ads are displayed to your potential customers when they carry out a search which includes relevant keywords for your business. These ads appear above and below the organic (unpaid) results.
These ads are used to drive website visits, increase phone calls to your business or increase customer visits to your store.
Google Search ad campaigns include many technical aspects to drive toward success. The main elements are:
We carry out detailed keyword research and analysis based on your business, industry, landing pages, competitors and customer searches.
We utilise the targeting power of negative keywords; these ensure your ads only show when a relevant term is searched in Google. For example, if you are specifically selling “Laptop Computers”, then a negative keyword of “Desktop” will ensure your ads do not show when this word is in the search term.
By ensuring your Google Ads account is structured in a similar way to your website, we can refine the targeting to achieve greater success and ensure potential customers are finding the right products and services when they land on your website.
Engaging text ads
For every business with an online presence, there are likely to be many others who are also targeting the same potential customers and keyword search terms.
By having engaging text ads, we will make your business stand out from the crowd.
Managing the cost per click
This needs to be in line with your business goals, budget, industry and likely customer intent linked to the targeted keywords to get the best results for your investment.
These are useful add-ons to your text ads and help your ad stand out more.
With relevant extensions in place, you can achieve a higher click-through rate. You can display more information than usual text ads alone and own more of the search result page real estate.