site speed on web pages on your wordpress website
Trudi Holden
on
October 31, 2023

How to Increase Your WordPress Website Speed in Less Than 20 Minutes

Are you finding that your WordPress website speed is getting a bit… sluggish?

Perhaps your once zippy pages are now dragging their digital feet, causing a dip in your user engagement and a spike in your bounce rate. Don’t worry, we’ve all been there, and it’s not a great place to be.

But here’s the good news: an underperforming website does not spell doom. It’s entirely possible to supercharge your WordPress website’s speed in less time than it takes to drink a cup of coffee!

Yes, in less than 20 minutes, you can turn your website from a tortoise to a hare. Don’t let your slow website speed dampen your digital presence or frustrate your visitors.

Stick around, and we’ll show you just how to put the pep back into your WordPress website’s step. Let’s do this!

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The Power of WordPress

WordPress is not just another website builder; it’s a powerful tool that powers over 35% of the web. Why so popular, you ask? Well, WordPress is a highly flexible and customizable platform that caters to a wide variety of website needs, from simple blogs to comprehensive e-commerce sites. But it’s not just about versatility and flexibility. WordPress is renowned for its ease of use and incredible community support, making it a favourite even among the non-tech savvy users.

But let’s talk about speed and searchability, two essential factors that can make or break your website’s user experience and search engine ranking. WordPress stands head and shoulders above many other platforms in these aspects. With thousands of optimisation plugins available at your fingertips and a coding infrastructure that Google loves, WordPress makes it very simple to improve your site’s loading speed and enhance its search engine visibility. So, when it comes to ensuring a fast and searchable website, WordPress surely packs a punch. It’s no wonder why it’s the go-to platform for millions of site owners worldwide.

How To Increase Your Wordpress Website Speed In Less Than 20 Minutes | How To Increase Your Wordpress Website Speed In Less Than 20 Minutes

Why Website Speed Matters

Website speed is not just a matter of user convenience, it’s a critical factor that influences the overall performance of your site. In the world of the internet, speed equates to efficiency and reliability, two attributes highly prized by users and search engines alike.

When it comes to SEO, Google has made it clear that a fast-loading site is favoured in its ranking algorithm. A snappy website speed means better crawlability for search engine spiders, leading to more pages being indexed and potentially higher visibility in search results.

From the user experience perspective, the speed of your WordPress website plays a pivotal role. According to a study by Google, 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. Slow-loading pages can lead to increased bounce rates and decreased time-on-page, which in turn can negatively impact conversions.

The time it takes for your WordPress website to load isn’t simply a matter of performance; it directly impacts your site’s visibility and the user experience it offers, ultimately affecting your bottom line.

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WordPress Site Speed

Recognising a slow WordPress website is the first critical step towards enhancing its performance. If you’ve noticed a longer than usual loading time, or if you’ve received user complaints about your website’s sluggishness, these are clear indicators that your WordPress website speed needs attention. However, relying solely on these subjective signs isn’t enough.

For an accurate diagnosis, there are several free, easy-to-use online tools that can quantify your website’s speed. Google’s PageSpeed Insights, for example, provides a comprehensive analysis of your website’s speed on both desktop and mobile platforms.

Another valuable resource is GTMetrix, which not only measures your site’s speed but also offers actionable recommendations to improve it. By utilising these tools, you can effectively gauge the speed of your website and proceed towards optimising it efficiently.

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Understanding WordPress Website Speed

Before we dive into the solutions, it’s important to understand how website speed is measured.

Two key metrics you need to know are page load time and page size.

  1. Page load time refers to the amount of time it takes for your site to fully display its content
  2. Page size refers to the total file size of all elements on a page.

Both these factors are influenced by various elements, such as image size and type, website hosting, plugins and themes used, and the overall structure of your site. By identifying which areas are slowing down your WordPress website speed, you can take targeted action to address them and achieve faster load times.

In addition to these factors, it’s also essential to regularly monitor your website’s speed using tools like Google’s PageSpeed Insights or GTmetrix. These tools can give you valuable insights into what may be causing your site to lag and offer suggestions on how to improve its performance.

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Key Factors that Affect WordPress Website Speed

  1. Web Hosting: Your web hosting service plays a significant role in your WordPress website speed. If your server is not properly configured it can hinder your website speed.
  2. WordPress Configuration: If your WordPress site is not serving cached pages, it will overload your server thus causing your website to slow down or crash entirely.
  3. Page Size: Bulky pages loaded with heavy images, videos, or other media content can drastically slow down your website load speed.
  4. Bad Plugins: Using a poorly coded plugin or too many plugins can significantly reduce the speed of your WordPress website.
  5. External Scripts: External scripts such as ads, font loaders, etc can also have a big impact on your website performance.
  6. Theme: Your WordPress theme can also affect your site speed. A well-coded, light theme can lead to faster load times than a heavy, feature-laden one.

Understanding these factors can help you make targeted improvements to your website, enhancing its speed and overall performance.

Quick Tips to Improve Your WordPress Website Speed in Less Than 20 Minutes

Now that you have a better understanding of what can affect your WordPress website speed, let’s get to the solutions! Here are some quick tips and tricks to help you boost your site speed in no time:

  • Choose a Quality Web Hosting Provider: This is the foundation of your website, so choose wisely. Look for hosting providers that offer features like cache plugins and Content Delivery Networks (CDN) to improve your site’s speed.
  • Optimize Images: Reduce the size of images on your website using image optimization tools like TinyPNG or WP Smush.
  • Minimize External Scripts: Limit the use of external scripts as much as possible and only include those that are essential for your website’s functionality.
  • Limit Your Use of Plugins: Stick to essential plugins that are necessary for your site’s functionality. Delete any unused or unnecessary plugins.
  • Utilize Caching: Install a caching plugin like W3 Total Cache or WP Super Cache to serve cached versions of your pages, reducing the load time.
  • Optimize Your WordPress Configuration: Use plugins like WP-Optimize to optimize your database and clean up unnecessary data to improve your site’s speed.
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Check Images

Is your visual housekeeping in order?

The WordPress Media Library is a central repository for all media files (images, videos, gifs, etc.) used on your website. It’s a crucial element affecting your WordPress website speed. Large file sizes can significantly slow down page loading times, leading to a poor user experience.

It’s imperative to routinely check your media files, ensuring they are optimised for web use. Use tools like ShortPixel or Imagify to compress large files without compromising quality. Moreover, naming your media files correctly, using relevant keywords, can assist in SEO, helping search engines understand your content better.

Lastly, remember to clear out old or unused files. Much like a physical space, decluttering your virtual space can significantly enhance efficiency. Each of these steps contributes to a more streamlined, faster-loading website, promoting superior user engagement and satisfaction.

Monitoring Your WordPress Website Speed

After implementing these quick fixes, it’s important to regularly monitor your website speed to ensure it remains at its optimal level. Use tools like Google’s PageSpeed Insights or GTmetrix to check your site’s performance and make any necessary adjustments.

Remember, improving your WordPress website speed doesn’t have to be a daunting task. With the right tools and knowledge, you can achieve faster load times and provide a better user experience for your visitors. So take the time to optimize your site speed, and watch as your website gains more traction and success! Happy optimizing!

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Speed Up WordPress

Improving your WordPress website’s speed is not just a technical necessity; it’s a critical aspect of providing superior user experience and gaining a competitive edge.

With an understanding of the factors that influence website speed and practical tips to address them, you are well on your way to establishing a swift and efficient website.

However, if you’re looking for professional assistance to ensure a speedy website from the get-go, why not get in touch with us?

Our team of experts at Made by Factory have a wealth of experience and skills in fine-tuning WordPress websites for optimal speed and performance.

Don’t wait for lag to frustrate your users or hurt your search engine rankings. Contact us today, and let’s create a fast, efficient, and user-friendly website for your business from the first click!

Trudi Holden

Head of Digital Engagement and the face behind our social media. Trudi leads our social media strategy and content development, with a particular passion for increasing intuitive engagement.