# Made By Factory

> Made By Factory is a Manchester-based digital marketing agency offering SEO, PPC, Google Ads, web design, ecommerce, social media, content, email marketing and branding. Founded by Andi Wilkinson (creative director) and Ben Tennant (ex-Google PPC), the agency works with clients across many sectors, with a thought-leadership focus on construction and the built environment.

The agency runs its own site on self-hosted WordPress and treats AI search visibility (generative engine optimisation) as part of how it delivers SEO in 2026, not as a separate service. Content below is grouped so that an LLM can find the right service page, case study or guide quickly. URLs are canonical and use UK English throughout the source pages.

## Core pages

- [Home](https://www.madebyfactory.com/): Overview of Made By Factory and its digital marketing services.
- [About](https://www.madebyfactory.com/about/): Who the agency is, how it works and what it stands for.
- [Contact](https://www.madebyfactory.com/contact/): Get in touch with the Manchester team.
- [Request a quote](https://www.madebyfactory.com/request-a-quote/): Start a project enquiry or request pricing.
- [Resource centre](https://www.madebyfactory.com/resource-centre/): Hub of guides, tools and downloads.
- [Blog](https://www.madebyfactory.com/blog/): Full index of articles across SEO, PPC, web and marketing.

## Services

- [SEO agency Manchester](https://www.madebyfactory.com/seo-agency-in-manchester/): Technical, on-page and local SEO, with AI search visibility included as standard.
- [PPC agency Manchester](https://www.madebyfactory.com/ppc-agency-manchester/): Paid search and paid social management led by an ex-Google specialist.
- [Google Ads agency Manchester](https://www.madebyfactory.com/google-ads-agency-manchester/): Google Ads strategy, build and ongoing optimisation.
- [Web design Manchester](https://www.madebyfactory.com/web-design-manchester/): Conversion-focused website design and build.
- [WordPress web design](https://www.madebyfactory.com/wordpress-web-design/): Self-hosted WordPress sites built for performance and SEO.
- [Shopify agency Manchester](https://www.madebyfactory.com/shopify-agency-manchester/): Ecommerce stores and Shopify builds.
- [Social media management](https://www.madebyfactory.com/social-media-management/): Organic social strategy, content and community management.
- [Content writing services](https://www.madebyfactory.com/digital-content-writing-services/): SEO and brand content writing for websites and campaigns.
- [Email marketing agency](https://www.madebyfactory.com/email-marketing-agency/): Email strategy, automation and campaign delivery.
- [Brand and graphic design Manchester](https://www.madebyfactory.com/brand-graphic-design-manchester/): Brand identity, graphic design and creative.

## Sectors

- [Construction digital marketing](https://www.madebyfactory.com/construction-digital-marketing-agency/): The agency's vertical focus, marketing for construction and the built environment.
- [Ecommerce](https://www.madebyfactory.com/industry/ecommerce/): Marketing and store work for online retail brands.

## Case studies

- [Naturelly website](https://www.madebyfactory.com/project/naturelly-website/): Website project for a food and drink brand.
- [Forestry business Google Ads](https://www.madebyfactory.com/project/consistently-high-google-ads-roi-for-forestry-business/): Consistent Google Ads return on investment for a forestry client.
- [Trafford Youth Trust branding](https://www.madebyfactory.com/project/trafford-youth-trust-branding/): Branding for a charity and public-sector organisation.
- [Provident Financial tech change](https://www.madebyfactory.com/project/provident-financial-tech-change/): Technology change programme for a financial services client.
- [Human Hardware branding](https://www.madebyfactory.com/project/human-hardware-branding/): Brand identity project.
- [Online education brand website](https://www.madebyfactory.com/project/brand-website-design-for-online-eduction/): Brand and website design for an online education provider.
- [Movado retailer training app](https://www.madebyfactory.com/project/movado-retailer-training-app/): Retailer training app for a luxury watch brand.
- [Best Western Craiglands hotel design](https://www.madebyfactory.com/project/hotel-graphic-design-for-best-western-craiglands/): Hospitality graphic design.
- [McGarrys Van Hire website](https://www.madebyfactory.com/project/mcgarrys-van-hire-new-website/): New website for a vehicle leasing business.
- [Beachyjax wellness yoga studio](https://www.madebyfactory.com/project/beachyjax-wellness-yoga-studio/): Branding and web for a wellbeing studio.
- [First Choice Homes Oldham](https://www.madebyfactory.com/project/first-choice-homes-oldham/): Project for a housing provider.

## SEO guides

- [What is SEO?](https://www.madebyfactory.com/what-is-seo/): Plain-English introduction to search engine optimisation.
- [On-page SEO basics](https://www.madebyfactory.com/on-page-seo-basics/): Core on-page optimisation principles.
- [How to do keyword research in 7 easy steps](https://www.madebyfactory.com/how-to-do-keyword-research-in-7-easy-steps/): Step-by-step keyword research process.
- [Effective keyword research guide for SEO](https://www.madebyfactory.com/effective-keyword-research-guide-for-seo/): Deeper guide to keyword research.
- [WordPress SEO the right way](https://www.madebyfactory.com/how-to-do-wordpress-seo-the-right-way/): SEO for self-hosted WordPress sites.
- [Website structure for SEO](https://www.madebyfactory.com/website-structure-for-seo/): How site architecture affects rankings.
- [Beginner's guide to schema markup](https://www.madebyfactory.com/beginners-guide-to-schema-markup-for-seo/): Using structured data to improve search appearance.
- [What is link building?](https://www.madebyfactory.com/what-is-link-building-4-simple-ways-to-build-quality-link-referrals/): Four ways to earn quality backlinks.
- [How to get backlinks with Gmail](https://www.madebyfactory.com/how-to-get-backlinks-with-gmail/): Outreach tactics for link building.
- [Mastering topical authority](https://www.madebyfactory.com/mastering-topical-authority-for-your-brand/): Building topical authority for a brand.
- [White hat vs black hat SEO](https://www.madebyfactory.com/white-hat-vs-black-hat-seo/): Ethical versus risky SEO practices.
- [Common SEO myths](https://www.madebyfactory.com/common-seo-myths/): Debunking widespread SEO misconceptions.
- [How FAQs improve SEO](https://www.madebyfactory.com/how-faqs-improve-seo-and-search-rankings/): Using FAQs for rankings and featured snippets.
- [Boost local SEO for your business](https://www.madebyfactory.com/boost-local-seo-for-your-business-strategies/): Local search strategies.
- [Keyword cannibalisation: identify and fix](https://www.madebyfactory.com/keyword-cannibalisation-identify-and-fix/): Spotting and resolving cannibalisation.
- [SEO competitor analysis](https://www.madebyfactory.com/seo-competitor-analysis/): Analysing competitors' search strategy.
- [What are zero-click searches?](https://www.madebyfactory.com/what-are-zero-click-searches/): Understanding zero-click results.
- [Google penalties checker tools](https://www.madebyfactory.com/google-penalties-checker-tools/): Tools to check for Google penalties.
- [Google algorithm updates](https://www.madebyfactory.com/google-algorithm-updates/): Keeping track of algorithm changes.
- [How often does Google crawl my site?](https://www.madebyfactory.com/how-often-does-google-crawl-my-site/): Crawl frequency explained.

## AI search and the future of search

- [The future of SEO](https://www.madebyfactory.com/the-future-of-seo/): Where search is heading and how to prepare.
- [Google Gemini is changing search](https://www.madebyfactory.com/google-gemini-is-changing-search/): Impact of generative AI on search.
- [Social media, SEO and search ranking guide](https://www.madebyfactory.com/social-media-seo-search-ranking-guide/): How social and search interact.
- [Harnessing AI for small business marketing](https://www.madebyfactory.com/harnessing-ai-for-small-business-marketing-tips-and-tools/): Practical AI marketing tips and tools.
- [AI content writing](https://www.madebyfactory.com/ai-content-writing/): Using AI in content production responsibly.
- [Master the Google spam policy update](https://www.madebyfactory.com/master-google-spam-policy-update-marketing/): Marketing in light of spam policy changes.

## PPC and Google Ads guides

- [How do Google Ads work?](https://www.madebyfactory.com/how-do-google-ads-work/): How the Google Ads auction and system works.
- [A beginner's guide to PPC advertising](https://www.madebyfactory.com/a-beginners-guide-ppc-advertising/): Introduction to paid search.
- [PPC trends](https://www.madebyfactory.com/ppc-trends/): Current trends in paid advertising.
- [Google Shopping and local inventory ads](https://www.madebyfactory.com/google-shopping-local-inventory-ads/): Selling with Shopping and local inventory ads.
- [Selling online with Shopify and Google Shopping](https://www.madebyfactory.com/selling-online-with-shopify-google-shopping/): Connecting Shopify to Google Shopping.
- [Mobile advertising landscape](https://www.madebyfactory.com/mobile-advertising-landscape/): Overview of mobile ad channels.

## Web design and performance guides

- [Why your website speed is everything](https://www.madebyfactory.com/why-your-website-speed-is-everything/): The case for fast websites.
- [Free ways to power up your website speed](https://www.madebyfactory.com/free-ways-to-power-up-your-website-speed/): No-cost performance improvements.
- [10 reasons your website has a high bounce rate](https://www.madebyfactory.com/10-reasons-why-your-website-has-high-bounce-rate/): Diagnosing high bounce rates.
- [Website redesign: how to know when it's time](https://www.madebyfactory.com/website-redesign-how-to-know-when-its-time/): Signs you need a redesign.
- [How to write a great website brief](https://www.madebyfactory.com/how-to-write-a-great-website-brief/): Briefing a website project well.
- [Website contract guide](https://www.madebyfactory.com/website-contract-guide/): What to include in a website contract.
- [Upgrade to Google Analytics 4](https://www.madebyfactory.com/upgrade-google-analytics-4/): Moving to GA4.

## Content, social and strategy guides

- [Digital marketing strategy](https://www.madebyfactory.com/digital-marketing-strategy/): Building a digital marketing strategy.
- [Benefits of digital marketing](https://www.madebyfactory.com/benefits-of-digital-marketing/): Why digital marketing matters.
- [How to write a digital marketing brief](https://www.madebyfactory.com/how-to-write-a-digital-marketing-brief/): Briefing a marketing project.
- [SEO content writing tips](https://www.madebyfactory.com/seo-content-writing-tips/): Writing content that ranks and reads well.
- [Content ideas for lead generation](https://www.madebyfactory.com/content-ideas-for-lead-generation/): Content that generates leads.
- [Social media marketing plan in 7 easy steps](https://www.madebyfactory.com/social-media-marketing-plan-in-7-easy-steps/): Building a social media plan.
- [Posting on social media](https://www.madebyfactory.com/posting-on-social-media/): Best practice for social posts.
- [Future email marketing trends](https://www.madebyfactory.com/future-email-marketing-trends/): Where email marketing is heading.
- [Customer engagement tools](https://www.madebyfactory.com/customer-engagement-tools/): Tools for engaging customers.
- [Consumer path to purchase](https://www.madebyfactory.com/consumer-path-to-purchase/): Understanding the buyer journey.
- [Why business case studies are essential](https://www.madebyfactory.com/why-business-case-studies-are-essential/): The value of case studies.
- [Digital marketing jargon](https://www.madebyfactory.com/digital-marketing-jargon/): Glossary of common marketing terms.
- [Construction business email marketing](https://www.madebyfactory.com/construction-business-email-marketing/): Email marketing for construction firms.
- [Importance of social media for construction businesses](https://www.madebyfactory.com/the-importance-of-social-media-for-construction-businesses/): Social media in the construction sector.

## Optional

- [SEO knowledge hub](https://www.madebyfactory.com/seo-knowledge-hub/): Collected SEO resources.
- [Industry hubs](https://www.madebyfactory.com/industry/): Topic archives by sector, including retail, luxury brands, public sector, local government, housing, hospitality, financial, education, food and drink, wellbeing, vehicle leasing, charity, coaching and pharmaceutical.
- [Insights category](https://www.madebyfactory.com/category/insights/): Articles tagged as insights.
- [Thought pieces category](https://www.madebyfactory.com/category/thought-piece/): Opinion and thought-leadership posts.
- [Team news](https://www.madebyfactory.com/category/team-news/): Company news, events and culture posts (lower priority for search).