We had the opportunity to visit large retailers and learn about how they conduct their marketing activity. We enjoyed a tour around KGMP offices, Iamsterdam store, De Bijenkorf, Made.com John Lewis. Next, we were treated to a reception where we met the local ambassador, then we learned about selling to Amsterdam. Oh, and we met some awesome homeware manufacturers.
So here’s a few of the companies we met: Goodordering: The East London Bag Company who found Amsterdam a great place to peddle those wares (pun intended) Uuni, The portable pizza oven and necessary addition to the outdoor cooking arsenal! We also met Copper Dust who creates gorgeous African inspired lamps and beautifully handcrafted illustrations. Then Orwell & Goode with their gorgeous homey fabrics and accessories. Here’s what Enterprise Nation had to say about the trip.
It was a pleasure to meet Anna Rigby who is a head buyer at John Lewis. She joined the mission to meet the brands and visit the John Lewis shop-in-shop in the department store at de Bijenkorf.
Anna offered three pieces of advice:
- Know your customer
- Love what you do
- Be a little bit pushy
I also had the opportunity to show Anna some of Matts Prints. She loved them and has promised to consider some for sale in John Lewis.