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Barton Industrial

Launching Wind Safety Website As Part Of Group-Wide Rebrand

Barton Safety Services maintains and certifies on-shore and off-shore wind turbines for clients across the UK and Ireland as part of Kee Safety Group. The team needed a new industrial website that carried the updated brand, worked for technical buyers, and launched on the same day as the group rebrand. We delivered a Bricks-based WordPress build with clear service structure, strong UI, and room for future campaign landing pages.

Web Design, PPC, SEO

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Client

Barton Safety Services inspects, maintains, and certifies onshore and offshore wind turbines. The company sits inside Kee Safety Group and supplies safe access and fall protection systems to industrial clients across the UK and Ireland.

Kee Safety’s brand team issued new guidelines for Barton, including colour system, typography, and graphic language. Our brief: design and build a new WordPress site that applied the new identity and went live alongside the brand launch.

Challenge

The brand launch date was fixed, and the build window ran shorter than a standard project. The site needed sign-off from Barton and Kee Safety on that timeline.

The new identity used strong colour blocks and graphic devices. Those assets needed disciplined use in the UI so content, navigation, and calls-to-action stayed clear for industrial buyers.

Barton Safety

Solution

UX and UI covered information architecture, key page templates, and component layouts. Content support wrote and uploaded core pages while the build progressed. Barton and Kee stakeholders reviewed staged releases, so design and messaging stayed aligned with the group rebrand.

Barton launched the new brand and website on schedule with approval from both the local team and Kee Safety Group. The site now gives Barton a clear platform for wind safety services and leaves space for future integration with campaign landing pages and PPC traffic.

Ready for an industrial site your sales team actually uses?

We build industrial websites in three tracks, all under your control: fast-launch marketing sites, growth-ready builds for heavier campaigns, and engineered platforms for long-term use. Each ships ready for SEO and paid campaigns, with solid structure, load speed, and tracking under the hood.