Client
We partnered with Just Coaching, a performance coaching studio led by WNBF Pro athlete Josh Croggon, to turn a busy local PT business into a serious online coaching brand. The result is a fast, conversion-focused Bricks WordPress site that matches the standard of their coaching and supports future growth across in-person and online programmes.
Josh has over a decade in the industry, two British titles, and a WNBF Pro podium, so the brand and website needed to feel credible to serious lifters and coaches, not like a generic high-street gym.
The coaching team also includes specialist coaches like Tom Hermitage, whose work covers strength and conditioning, rehabilitation, and online coaching. The site needed to showcase multiple coaches and services clearly, without diluting the Just Coaching brand.
The Brief
After a complete rebrand, Just Coaching needed a website that reflected the level of their coaching and could support a shift from local PT to a scalable online coaching brand. The previous online presence undersold the facility’s quality, the coaching, and the results.
They asked us to:
- Design a clean, modern site that feels like an elite coaching brand, not a generic gym.
- Make it easy for prospects to understand the different coaching offers and enquire quickly.
- Build on WordPress using Bricks, with a structure that supports future SEO and paid acquisition.
- Lay the groundwork for consistent content and social output without overloading a busy coaching team.
The Challenge
Just coaching was growing fast, but the old site and content made it look like a standard local gym. The new brand needed a build that could:
- Reposition them from “PTs in Manchester” to a serious coaching brand with online reach.
- Work on a new domain with no organic track record.
- Handle busy coaches who live on the gym floor, not inside a CMS.
We had to architect a site that converted from day one, provided Google with solid data to work with, and stayed lightweight enough for future paid campaigns.
Our Approach
UX and Content Architecture
We stripped the site down to the flows that matter: discovery, proof, and enquiry. Clear navigation separates in-person coaching, online coaching, and transformation results, so prospects see what applies to them in seconds. Each page builds trust with facility photos, social proof, and clear programme breakdowns.
Bricks Bespoke Build
We built the site on a bespoke Bricks WordPress stack, tuned for speed and control. No bloated theme. No plugin chaos. Just lean templates, reusable components, and a layout system that lets the Just Coaching team add content without breaking the design.
Conversion and SEO Foundations
We mapped page content to the search terms that matter for them (local facility, online coaching, and physique-focused queries) and baked this into headings, copy, and internal links. Forms, calls to action, and contact routes sit in predictable places across the site so clicks turn into enquiries without friction.
Launch Support
We supported the launch with on-brand copy, image direction, and a basic content plan to give the team a clear starting point for social and content without needing a full-time marketer.
Outcome
The new Just Coaching site now:
- Positions the business as a serious coaching brand rather than a generic gym.
- Gives prospects a clear, confident path from first click to enquiry.
- Provides a clean, fast base for future SEO and performance marketing.
- Reduces reliance on DMs and ad-hoc conversations to explain services.
This project sits within our Bespoke Bricks tier: built for service businesses that need a custom WordPress build ready for scale.
Serious about scaling your coaching brand?
If your coaching business has outgrown a generic template site, we can build a platform that matches your standard. Tell us how you work now and where you want to take it, and we’ll design a build that supports real growth, in the gym and online.
