Client
Tracy Otsuka is a US-based ADHD coach and the creator of ADHD for Smart Ass Women, a podcast with over 3 million downloads and almost 200 episodes. She runs group and 1:1 coaching programmes for high-achieving ADHD women and uses long-form content as the backbone of her brand and lead generation.
The Brief
Tracy’s team wanted a website that matched the scale of the brand and stayed easy to run in-house. The new site needed to:
- Bring podcasts, programmes, and content under one clear structure
- Feel premium and confident, without losing Tracy’s direct voice
- Use a CMS that her team could update daily without developer support
We proposed a custom WordPress build using a visual editor, so the team could launch new pages and campaigns quickly while we still controlled performance and code quality.
The Challenge
Tracy’s site lived partly on Kajabi and partly on an ageing marketing site. Content was split, navigation confused visitors, and the brand experience felt inconsistent
The new site needed to:
- Move key pages away from Kajabi without breaking existing programmes
- Give the podcast the prominence of a media property, not a side feature
- Showcase client results and industry recognition in a structured way
The Solution
We re-planned the site from the ground up around two journeys:
- Learn and binge: a clear path into the podcast, with topic-based browsing, episode archives, and calls to join Tracy’s community.
- Work with Tracy: focused pages for her programmes, with social proof, FAQs, and direct routes to application and purchase.
We built the site on WordPress with a component-based design system so that the team can spin up new landing pages and campaigns in hours, not weeks. Key content moved from Kajabi into a single, search-friendly structure, while course delivery stayed where it made sense from an operational point of view.
The result: a single, coherent brand hub that behaves like a media site, supports daily content, and gives Tracy’s team complete control over publishing.
Why this project mattered to us
Many of our team members are ADHD or otherwise neurodivergent. Work that centres neurodivergent women goes beyond a “nice fit” for us; we understand the audience from the inside. That perspective shaped the UX, content hierarchy, and messaging decisions throughout this project.
Ready to grow up your website?
Whether you need a lean Elementor build, a performance-first Bricks site, or a fully custom Sage theme, we design for scale from day one. If your brand has outgrown its DIY platform, we can give it a site that matches its reach.
