What We Did
We designed and developed a new website that is unique to Kerf Developments. The new website gives a huge opportunity for them to display and share their written content, images and videos. Once the website was live, it was time to really boost their online presence to the outside world.
Following the design and development of an awesome new website, we have continued in our SEO drive to increase monthly organic traffic by over 500% since launch!
We worked on increasing the brand awareness, consideration and, above all, continuous lead generation for this leading UK manufacturer.
As a result of the Website being launched, it was now time to unleash the power of our awesome digital marketing expertise. As an expert digital marketing agency, we really do know what works and how to minimise wasted ad spend for our clients.
Total Google Ads Impact
Our marketing strategy has increased overall traffic by over 880%
Creating a huge increase in brand awareness for Kerf Developments. To significantly increase brand awareness and engagement with their brand, we have created highly-targeted custom audiences for marketing across the YouTube network. Month on month, we achieve a video ad view rate of over 17.5%. Above all, over 590 hours of video ads are being viewed each month by a highly targeted audience.
As with all marketing, one size does not fit all. With this in mind, we always build each marketing campaign based on our client’s actual goals. For Kerf Developments, we created a number of specific campaigns and targeting methods. These are focused on key areas of our client’s business. Through this approach, we are therefore able to minimise wasted ad spend. As a result, we are achieving a click-through rate across the ad account of over 6% monthly, against the Google average of 2%.
Building on the awareness generated through YouTube, we can implement specific targeting for our client’s marketing drive. With our focused targeting skills, we achieve over 800,000 ad impressions each month with over a 1% click-through rate against the Google average of 0.35%.
The Kerf Developments website benefits from continuous ongoing SEO. This keeps the site at optimum health, ensuring it is error free and fast. Ranking the site involves a range of techniques including keyword research and monitoring, watching search queries and page visits MoM and YoY. We also monitor SERP competitors for similar search terms and continually tweak and optimise for the best possible placements. Google loves new and relevant content and so It’s important to keep pages fresh and relevant.
Made By Factory is your go-to digital marketing partner, specializing in creating tailored strategies that drive results. Our team of experts is passionate about helping construction businesses grow and thrive online.
We run and manage Google Ads PPC campaigns that help businesses grow.
We are an independent Web Design Agency in Manchester creating laser focussed Google Ad campaigns and bespoke WordPress websites. To start your project today and start seeing results, get in touch.
Already running Google Ads? Our in-house ex-Googler will do a full audit and report on your account for Free
Or, if you’re looking for SEO, get in touch and we will provide you with a Free report, Our ex-Googler’s experience of what works when it comes to building marketing campaigns is reaping amazing rewards for our clients. Join them today!