The Client

Access Safety Products is one of many members of the Kee Safety Group. Formerly known as British Standard Gratings, Access Safety Products produce various bespoke and standard steel fabricated solutions to suit the unique needs of their clientele.

Access Safety Products has over 70 years of combined industry experience and offers advice and products to handle almost any flooring and hand railing needs.

Their reputation for value, quality and customer service had already been established before they approached Made by Factory, so the challenge was to craft a website that matched their high standards in the industry and boost lead generation.

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The Brief

The current Access Safety Products website was functional but was visually outdated. When Kee acquired Access Safety Products, they provided us with their brand guideline, which included their preferred colours, fonts, and logos. We loved the style they had developed and couldn’t wait to start working on it.

In developing a new website, it’s essential to recognise that it goes beyond crafting eye-catching graphics and design layouts. Incorporating robust SEO and keyword strategies is vital for boosting your website’s ranking on search engine results pages (SERPs).

Aware that our web design services encompass access to our SEO specialists, Access Safety entrusted us to incorporate suitable keywords and SEO strategies into their website content to reinforce the brand.

Collaborating with a team skilled in both visual and SEO aspects of website design enables creation of an aesthetically pleasing website that also optimises for enhanced SEO and online visibility.

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TheAccess Safety website presented some unique challenges during the development process. Unlike other projects, it required more custom coding to achieve the desired outcome.

One of the key challenges we faced with this website involved working with specific CSS elements. Our web design team had to manipulate text sections to align accurately between angular dividers placed between the header and footer.

We also ensured that these elements were fully responsive on different screen sizes. We also had to consider the unique solution headings, which needed to be responsive and work seamlessly with angular divisions.

Despite these complexities, we’re delighted with the result.

The Solution

Our proposed solution was to maintain the existing URL structure for the current pages, preventing any potential traffic fluctuations. Apart from that, we initiated the process from the ground up.

Access Safety loved our previous work on Oxford Safety Components site’s structure, especially admiring the menu. Drawing inspiration from our previous work, we designed a site that evoked a similar ambiance but possessed a distinct style.

 

The solution was a revamped website featuring a novel menu structure, emphasizing solutions rather than promoting individual products.

We accomplished our primary goal of revamping the website with the new branding and keeping the original functionality intact. We managed to create a solution highlighting Kee Safety branded equipment and showcasing an array of solutions for visitors to explore.

 

A bit about us

How We Help

Made By Factory is your go-to digital marketing partner, specializing in creating tailored strategies that drive results. Our team of experts is passionate about helping construction businesses grow and thrive online.

Our expertise lies in WordPress development and custom design. With over ten years of experience in this field, WordPress has grown from its early days as a blogging platform to a powerful CMS. We focus on creating custom WordPress themes tailored to your business needs.

If your business or organization is looking for expert WordPress developers who can help you with your web development needs, whether it be basic updates to your existing site or a complete revamp from front to back end, our team would love for you to work with us!