When local entrepreneur and previous client of Factory Marcel Duffy had the brilliant idea of starting his own auction house ‘Global Auctioneers’, we were keen to jump on board, since we are specialists in Auction House Marketing.
We love startups who take their digital marketing seriously and in just three short months we have been amazed at the successes Global Auctioneers have achieved.
From inception to full implementation of a digital marketing strategy, Global Auctioneers have worked with us as a team, sharing ideas, and knowledge which has informed our own marketing plans.
When Global Auctioneers launched in February 2019, it was with a handful of suppliers, a brand new domain and website, no mailing list and no social media fans.
Working with ATG Media
Whilst the business team at Global worked on bringing some of the best household names to their warehouse, in particular, John Lewis & partners and Wayfair, we worked on a website and a visibility strategy that includes email marketing, social media, SEO and Google Ads.
Working together with leading auction software group ‘GAP’ (Auction Technology Group, ATG Media), who is behind some of the biggest auction house sites online, including i-bidder, bid-spotter and the saleroom. We developed a WordPress website that GAP then mirrored for a whitelabel effect.
This overall auction marketing strategy allows us to drive and measure traffic to the Global Auctioneers website whilst allowing users a seamless bidding experience. The bidding is live and in real time and synchronises with the i-bidder website, allowing Global Auctioneers to benefit from both the footfall of i-bidder and their own paid and organic traffic simultaneously.
Generating over 8k new site visits per month combined with strategically placed sign up forms on the site, the mailing list has grown to over 1600 subscribers and the facebook page has 1500 new fans.
On the Google Ads side, our combined experience of working with auction houses and our expertise in Google campaigns means we are delivering ads with click-through rates of between 25% to 40%. With an industry average of 2% CTR, this is another measure of the high-quality ad accounts we craft on behalf of our clients.
Since the transactional value of conversions is taken care of at the third-party software level, we use sign-ups as a measure of bidder interest. Currently we are achieving over 500 new customer sign ups monthly.
We are Made By Factory. An award winning digital Agency in Manchester, ran by design expert Andi Wilkinson & Ex Googler Ben Tennant. We are experts in Auction House Marketing. We advise business on all things digital including Google Ads & have ran workshops with The Business Growth Hub, Google & Enterprise Nation. It’s our mission to help business ‘grow online’.
We were selected in 2017 as one of UK 30 Google Partner agencies to attend Google’s elite coaching programme ‘Elevator’ and one of a select cohort of agencies with high growth potential to take part in the Business Growth Hub’s Greater Connected programme.
For some top notch quality marketing, without all the mystery, talk to us today!