Harnessing The Power Of Google Shopping

Driving Sales With Audience Targeting For Ruby & Daisy

Client: Ruby & Daisy

The Client

Ruby and Daisy is a multi-award-winning ladies' boutique offering an exclusive selection of clothing, footwear, gifts and jewellery. 

As a business with a very loyal social media following, Ruby & Daisy looked to the power of PPC marketing to increase market share. The main aim was to move to the next level and beyond. 

The Objectives

The main objective of our PPC marketing campaign was to maximise online sales volumes and ROI. Our expert PPC team produced a Google Ads structure geared up for ongoing growth with the overall aim to gain and maintain a low cost per conversion.

How We Did It

The first step in creating a solid conversion-driving marketing campaign for Ruby & Daisy was to optimise Google Analytics setup and monitoring, including a full audit of current performance. 

We then developed and implemented a Google Ads strategy focusing on specific high-margin product categories, including creating bespoke audience targeting to advertise to commercial and individual customers.

As an e-commerce business, it was vital that we optimised the Google Merchant Centre feed for product focus and seasonality. We also utilised product feed custom labelling for segmentation and an improved bidding strategy.

Implement a laser-targeted remarketing campaign strategy to increase return custom and minimise basket abandonment. 

We offered Ruby & Daisy ongoing consultation on website requirements throughout the process to streamline the user buying experience. We continually tested various ad and campaign features and settings to improve engagement levels and conversions. This included live bespoke PPC reporting dashboard and data monitoring. 

Overall we dramatically improved Click Through Rate and Conversion Rate with engaging ads with highly relevant descriptions and titles. 

Search CTR


Store Sessions


Conversion Rate







Google Ads Agency

Google Ads By Googlers

Made By Factory Aim To Be The Best PPC Agency In Manchester With Campaigns That Deliver ROI Multiple Times Over

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