Brand & Website Design for Online Eduction

Brand & Website Design for Online Eduction

Client: 123 People Development

The Brief

123 People Development specialise in the creation, facilitation and delivery of tailored leadership, management & training courses around the UK. They specialise in both delivering online learning and teaching their clients how to rock at it too. Though 123 People Development were top of their game, they had an outdated website when we began working with them. The content was out of date, and the navigation structure of their website left users unclear about the business intent. The truth is, they hadn't relied overly on their web presence to sell them, but in a post-cold world with all education turning to online, the company wanted a much more solid web presence to make them stand out amongst competitors.

What We Did

The first thing we addressed was the logo & brand identity. They didn't have a logo but liked the fish stock image, which was used through many of their material and collateral. Together, we created a clearer brand and new logo, choosing solid colours to generate a bold colour scheme. The website had a lot of content added over several years, and it didn't flow. We looked at the content of restructured it logically. We organised the content into courses offered, followed by dates for booking, general company information, and resources. We then used bold imagery throughout, along with bold headings and clean contemporary font to reflect the new stronger branding. To maximise sales, we implemented WooCommerce for bookings and payments, allowing users to book directly onto a course from the website - functionality that did not previously exist.

What We Do

Actually, It's a bit more than Google Ads

PPC Services

Our PPC Team have both worked at Google & attended their prestigious training course ‘Elevator’. We build reliable PPC (Pay Per Click) campaigns & continually monitor & optimise performance.

PPC Services

SEO

Ensure your website is visible on search engines, like Google. We specialise in on-page and technical SEO. We continually monitor & optimise your site for the maximum organic traffic.

SEO Services

WordPress Web Design

We specialise in the WordPress Content Management System. We design and create bespoke handcrafted WordPress Websites, including e commerce development We ensure your website isn’t just great to look at, but fast, and SEO friendly.

Web Design Services

Social Media Marketing

do you need Facebook Ads or someone to be your whole tone of voice? As a social media partner, we work with you, managing everything from posts content to full customer communications & reviews.

Social Media Management

Shopify

We are Google Partners with Shopping specialism, & Shopify Partners. So if you have a presence on the Shopify e-commerce platform, we can help you reach the right customers via Google Shopping Ads. (Pay Per Click)

Shopify Services

Design

We have produced graphic design for all kinds of business from small business and startups to public sector household names like Provident Financial. We can create the perfect design for your brand.

Design Services

If you would like to talk to us..

We’re an independent digital marketing agency, co-founded by a seasoned design specialist and a former Googler. We know how to make digital campaigns work to deliver return on investment over and over.

We are here to help you connect your brand to your customers, without jargon, smoke or mirrors. We’re just straight talking, honest, friendly humans who like results.

Ready To Start Your Project?

Leave us some details or send us your brief & we will be in touch.
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