Brand & Website Design for Online Eduction

Client: 123 People Development

Link Digital Marketing SEO Social Media Web Design Education

The Brief

123 People Development specialise in the creation, facilitation and delivery of tailored leadership, management & training courses around the UK. They specialise in both delivering online learning and teaching their clients how to rock at it too. Though 123 People Development were top of their game, they had an outdated website when we began working with them. The content was out of date, and the navigation structure of their website left users unclear about the business intent. The truth is, they hadn't relied overly on their web presence to sell them, but in a post-cold world with all education turning to online, the company wanted a much more solid web presence to make them stand out amongst competitors.

What We Did

The first thing we addressed was the logo & brand identity. They didn't have a logo but liked the fish stock image, which was used through many of their material and collateral. Together, we created a clearer brand and new logo, choosing solid colours to generate a bold colour scheme. The website had a lot of content added over several years, and it didn't flow. We looked at the content of restructured it logically. We organised the content into courses offered, followed by dates for booking, general company information, and resources. We then used bold imagery throughout, along with bold headings and clean contemporary font to reflect the new stronger branding. To maximise sales, we implemented WooCommerce for bookings and payments, allowing users to book directly onto a course from the website - functionality that did not previously exist.

Andi and her team spent time with me to understand exactly what I was trying to achieve. They respond quickly to my requests and always ensure work is completed timely and to a very high standard. I would most definitely recommend Made by Factory

Samantha Sloan - 123 People Development

Social Media

We loved working with Sam to develop a new social media strategy to manage her Facebook and Linkedin profiles.

Sam was already very active on her personal Linkedin Profile and posted often on her Facebook page, but asked for our expertise to develop content plans and manage her accounts to keep them active.

Our objective was to create a consistent, cohesive, and brand positioning social media presence, demonstrating the depth of knowledge and expertise of 123 People Development.

We created a strategy and content plan that focused on prospect building, brand positioning and creating meaningful conversation.

Our creative ideas found the balance between quality content generation, conversation participation and quality engagement. Bringing people back into the heart of digital presence.

Get The Right Social Media Strategy

If you want real results from your social media accounts, we have a plan for you. Every social media account needs a reason for its existence – that reason then becomes the driving force behind your social media activity. To succeed in selling your products or services on social, you need to start with a tailored strategy for your social media management.

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What We Do

Actually, It's a bit more than Google Ads

PPC Services

Our PPC Team have both worked at Google & attended their prestigious training course ‘Elevator’. We build reliable PPC (Pay Per Click) campaigns & continually monitor & optimise performance.

PPC Services

SEO

Ensure your website is visible on search engines, like Google. We specialise in on-page and technical SEO. We continually monitor & optimise your site for the maximum organic traffic.

SEO Services

WordPress Web Design

We specialise in the WordPress Content Management System. We design and create bespoke handcrafted WordPress Websites, including e commerce development We ensure your website isn’t just great to look at, but fast, and SEO friendly.

Web Design Services

Social Media Marketing

do you need Facebook Ads or someone to be your whole tone of voice? As a social media partner, we work with you, managing everything from posts content to full customer communications & reviews.

Social Media Management

Shopify

We are Google Partners with Shopping specialism, & Shopify Partners. So if you have a presence on the Shopify e-commerce platform, we can help you reach the right customers via Google Shopping Ads. (Pay Per Click)

Shopify Services

Design

We have produced graphic design for all kinds of business from small business and startups to public sector household names like Provident Financial. We can create the perfect design for your brand.

Design Services

Brand & Website Design for Online Eduction