Branding Customer Involvement: First Choice Homes Oldham

For: First Choice Homes Oldham
 Branding

Creating a new sub brand for the customer involvement department at First Choice Homes Oldham.

first choice homes oldham branding made by factory graphic design manchester

Made By Factory tasked with creating a new sub brand for the customer involvement department at First Choice Homes Oldham. The community involvement team were looking for a more personal way to involve their service users.

First Choice Homes have a variety of ways customers can be involved. From participating in customer forums to volunteering in a counsel capacity, there are several things to choose from. Therefore we needed to create some designs that could appeal to specific users

Choosing a Design

Working with FCHO, our aim was to appeal to a wide customer base and a variety of ability skillset. The housing demographic is difficult. it encompasses everyone. There is no real differentiation between people renting their homes in terms of skill, education, ethnicity, age or religion. It’s a wide mix. A mix which represents a subset of the demographic of the Oldham borough.

We decided to make an array of characters and match them to particular skills or abilities. The matches were completely random however, we had used a young character to appeal to young people and so forth. Some of our characters were touting social skills, IT skills, planning, mystery shopping and a variety of other things.

First Choice Homes mission is to create thriving and independent communities

Putting It All Together.

We found inspiration in Google’s Material Design principles and also their material colour palette. Material Design has become synonymous with a great deal of mobile centric user design because of it’s simplicity. As such it has a great deal of familiarity.

Creating our First Choice Homes Posters

Firstly, we created our characters. We created Tim, Andi, Dipesh, Avril and Suzi to start with. Four characters were for the initial customer involvement posters and in addition, any subsequent ones were used in other creatives. We also matched each character with a task. Andi was our VIP Superstar. Tim was our neighbourhood planner. Suzi was our mystery shopper and Dipesh, our digital champion.

Finally, we matched our characters with a material colour palette background and appropriate wording. The result is these colourful and eyecatching designs!

What Our Client Said

We love the bright and colourful designs created by Andi and Jess & we are sure that they will go a long way in helping our customer involvement campaign.

First Choice Homes Oldham


Made By Factory

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So, do you have a custom project that needs a high level of digital illustration expertise? Why not contact us at our Manchester Creative Agency, and see what we can do for your business?


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