Non Branded Search
FVS Limited is a family-run business of Fire Sprinkler Engineers based in the North West. Established in 1982, FVS is a Level 3 LPCB-approved company and has been providing fire safety solutions for almost three decades. They specialize in the design, installation, testing and maintenance of sprinkler systems for both residential and commercial properties. Their experienced team of engineers are dedicated to providing the highest quality service and ensuring that all safety regulations are met. With their expertise and knowledge, FVS Limited ensures that any property they work on is safe from potential fires.
With a well-established client base, FVS wanted to improve their online presence. Although they had a website, it wasn’t bringing any real traffic & it was also slow with a page load time of several seconds. The whole front page was obscured on the mobile version by a large logo and no content.
Made By Factory was tasked with creating a digital presence that could better represent FVS and their services, as well as bring an improved user experience to visitors. To do this, we conducted research around competitor websites to identify areas for improvement. We then used this information to create a brand-new website design centered around usability and efficiency.
After consulting with FVS, we designed & built a website using the WordPress content management system.
WordPress is a popular content management system, used by millions of websites across the globe. It’s well-known for its ease of use and robust features that make website creation fast and straightforward. Wordpress is a great solution for many websites in the construction industry
What We Did
We created a lightweight custom WordPress theme and utilised WordPress’s own Gutenberg editor to lay out some pages’ main content.
The new website benefits from a smart, modern and mobile adaptive design. We created several page templates to fit the different types of content. FVS are proud of the work they do, and like to showcase to prospective clients through a mixture of photography and video, so the site makes use of lots of imagery & each page features large ‘hero’ style images.
Combined with the bold colour scheme, its clear what type of business you are looking at. The navigation flows through the main services of FVS which are design, installation, service & testing. These core services are referenced throughout the site.
For consistency. The pages in each section are designed in the same way. Each page links back to the other core services in the service section, ensuring the site is easy to navigate. Each page also provides a clear call to action with the option to both call and email.
With less code and keeping image file size to a minimum ( a must in page speed consideration ) we were able to bring page speed down to less than 2 seconds.
All our new sites are built with SEO in mind. Without great visibility in the SERPS, a website may as well not exist.
Since launch the new site has seen more than 50% upturn in traffic and over 90% of site visits are brand new users. The site has a lower than 50% bounce rate, and users are remaining on the site for several minutes which is a great measure of engagement. As well as appperaring in search engines for brand searches (searches containing the company name), FVS now show for many non branded search terms & impressions have risen by 400%
Using WordPress own built in page editor can radically improve speed on a website. The previous website had used a complicated page builder, that was both difficult to edit and slow. A website should be easy for a client who has little to no knowledge of web design to work with.
Depending on the client and the solution, we will either use the Elementor page builder, which is the number 1 solution on the web for creating WordPress pages without code & is easy for non designers to edit. Or like in this case, we hand coded a theme and used Gutenberg to create the pages.
though it does require some training for the client. As part of our web creation service we bolt on a on to one Gutenberg or elementor training session.
Made By Factory is your go-to digital marketing partner, specializing in creating tailored strategies that drive results. Our team of experts is passionate about helping construction businesses grow and thrive online.
Our expertise lies in WordPress development and custom design. With over ten years of experience in this field, WordPress has grown from its early days as a blogging platform to a powerful CMS. We focus on creating custom WordPress themes tailored to your business needs.
If your business or organization is looking for expert WordPress developers who can help you with your web development needs, whether it be basic updates to your existing site or a complete revamp from front to back end, our team would love for you to work with us!