400% Rise in Non Branded Search Terms For Fire Safety Company

Custom WordPress Site For Fire Saftey Firm FVS Limited

Client: FVS Limited

The Problem

Leading fire sprinkler company FVS has been leading the way in fire safety for almost three decades and are at the forefront of design, installation, testing and sprinkler systems.

With a well established client base, FVS were looking to improve their online presence. Although they had a website it wasn’t bringing any real traffic & it was also slow with a page load time of several seconds. On the mobile version the whole front page was obscured by a large logo and no content.

After consulting with FVS we designed & built a website using the WordPress content management system.

WordPress is ideal for brochure based informational websites and a well designed site allows users to easily add and edit their own content without making changes to the design.

McGarrys Van Hire website design & development

What We Did

We created a lightweight custom WordPress theme and utilised WordPress own Gutenberg editor to lay out the main content on some of the pages.

The new website benefits from a smart, modern and mobile adaptive design. We created several page templates to fit the different types of content. FVS are proud of the work they do, and like to showcase to prospective clients through a mixture of photography and video, so the site makes use of lots of imagery & each page features large ‘hero’ style images.

Combined with the bold colour scheme, its clear what type of business you are looking at. The navigation flows through the main services of FVS which are design, installation, service & testing. These core services are referenced throughout the site.

For consistency. The pages in each section are designed in the same way. In the service section, each page links back to the other core services, ensuring the site is easy to navigate. Each page also provides a clear call to action with the option to both call and email.

Page Speed


Website Traffic


New Visitors


Non Branded Search


Bounce Rate



With less code and keeping image file size to a minimum ( a must in page speed consideration ) we were able to bring page speed down to less than 2 seconds.

All our new sites are built with SEO in mind. Without great visibility in the SERPS, a website may as well not exist.

Since launch the new site has seen more than 50% upturn in traffic and over 90% of site visits are brand new users. The site has a lower than 50% bounce rate, and users are remaining on the site for several minutes which is a great measure of engagement. As well as appperaring in search engines for brand searches (searches containing the company name), FVS now show for many non branded search terms & impressions have risen by 400%

Using WordPress own built in page editor can radically improve speed on a website. The previous website had used a complicated page builder, that was both difficult to edit and slow. A website should be easy for a client who has little to no knowledge of web design to work with.

Depending on the client and the solution, we will either use the Elementor page builder, which is the number 1 solution on the web for creating WordPress pages without code & is easy for non designers to edit. Or like in this case, we hand coded a theme and used Gutenberg to create the pages.

though it does require some training for the client. As part of our web creation service we bolt on a on to one Gutenberg or elementor training session.

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We are an independent Web Design Agency in Manchester

We are an award winning digital agency in Manchester. We are also builders of high-quality websites and web applications. If you are looking for a website that works, and a friendly, down to earth team,  who will listen to your needs and build the right solution for you, instead of the one someone wants to sell you.

We have been working with WordPress helping sites reach great heights on the web for almost 15 years. We are a small team and all of our work is done in house. Speak to us today on 0161 826 1222

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