Driftwood Distillery – A Craft Gin Website

We were excited to be contacted by Driftwood Gin Distillery in the Netherlands to design and build a dual-language website to help market their craft gins. Driftwood Distillery currently offers four beautifully designed and packaged craft gins which are available worldwide.

Driftwood’s current website had been created a good while earlier and managed by the owners. As with many websites, the process of managing it versus just doing what you are great at (in this case, distilling gin) became harder and harder. Driftwood also wanted the ability to sell their gins online and book gin distillery tours using the various payment methods available in Dutch. This included split payments, which are a legal requirement.

This small artisan gin distillery is big on the beautiful and unique designs of its bottles. They were keen to weave this throughout the website. We took their original Illustrator files and used them to craft little elements throughout the page, such as the footer,

The Driftwood Distillery website utilises the WordPress CMS and WooCommerce. The design is clean and minimal and makes use of the product photography and illustrative style of the product.

We created the website with dual language capabilities, for both English & Dutch, using the WPML multilingual platform.

We worked with photographer Matt Wilkinson. Matt produced the gorgeous cocktail and product shots that help to make the website so clean and minimal looking. They leave the attention entirely on the imagery and the colours of the brand. We believe that websites should be fast, clean and minimal, making use of the content within rather than relying on lots of pomp and flashy effects. This has been accomplished beautifully in this project.

The Bottle shots were produced for GQ Magazine and Four Magazine