Lighthouse Safety is a member of the Kee Safety group based in Wisconsin, USA. They specialise in providing fall protection solutions and are dedicated to maintaining safety standards across various industries. Lighthouse Safety offers outstanding training programs to ensure their clients are well informed and equipped to meet safety standards.
As part of our ongoing partnership with global fall safety company Kee Safety, we had the pleasure of working with one of their new acquisitions, Lighthouse Safety.
The professional team of experts had an excellent reputation in the safety industry and required a brand-new look and feel to their website, but one that was easy to maintain and update.
The Lighthouse Safety team came to us prepared; they provided us with a complete breakdown of their new brand guidelines and two full designs for how they wanted the site to look.
When it comes to creating a website for a new brand design, it’s important to remember that it’s more than just creating visually appealing graphics and design layouts. Implementing strong SEO and keyword practices is crucial to help your website rank higher on search engine result pages (SERPs).
Knowing that our web design services also include access to our SEO experts, Lighthouse Safety trusted us to have the right keywords and SEO strategies in their website content to support the brand.
Working with a team that understands both the visual and SEO aspects of website design can help you create a website that looks great and optimises for improved SEO and online visibility.
The Lighthouse Safety website presented some unique challenges during the development process. Unlike some other projects, it required more custom coding to achieve the desired outcome.
One of the key challenges we faced with this website involved working with specific CSS elements. Our web design team had to manipulate text sections to align accurately between angular dividers placed between the header and footer.
We also ensured that these elements were fully responsive on different screen sizes. We also had to consider the unique solution headings, which needed to be responsive and work seamlessly with angular divisions.
Despite these complexities, we’re delighted with the result.
Our main priority was to create a website that grabs attention with its visuals and contains a balanced amount of calls-to-action (CTAs) to encourage lead generation. With a focus on aesthetics and functionality, we delivered a website that met our client’s design specifications while ensuring optimal user experience.
We also emphasised the brand’s excellent training scheduling system by placing it front and centre on the home page, helping users easily navigate their training options.
By prioritising clear and intuitive navigation, we created a website that effectively showcases Lighthouse Safety’s solutions, services, and expertise while providing a seamless experience for users.
Building Foundations for Great UX:
One important aspect of redesigning the Lighthouse Safety website involved restructuring the URL to reflect the brand’s guidelines for a clear hierarchy and easy navigation between pages and categories.
UX, short for User Experience, refers to a user’s overall experience while interacting with a website, product, or service. It involves designing website experiences that are intuitive, easy to use, and memorable, providing users with an enjoyable and seamless experience throughout.
UX can impact brand reputation. A poor user experience can leave the wrong impression on users, leading to negative reviews or word-of-mouth publicity. Offering a positive user experience can keep users returning to your website and lead to increased customer loyalty.
To ensure effective UX, we created a menu system that displayed Lighthouse Safety’s key services, solutions, and applications, making it easy for users to find the information they need.
Made By Factory is your go-to digital marketing partner, specializing in creating tailored strategies that drive results. Our team of experts is passionate about helping construction businesses grow and thrive online.
Our expertise lies in WordPress development and custom design. With over ten years of experience in this field, WordPress has grown from its early days as a blogging platform to a powerful CMS. We focus on creating custom WordPress themes tailored to your business needs.
We design and develop themes that look great and are optimized for speed, user experience, and search engine friendliness. We aim to provide our clients with a website that is aesthetically pleasing and delivers exceptional performance and user experience.