Oxford safety is a 30-year-old family-run company that design, sell, hire and install innovative fall prevention safety systems, servicing the Construction, Automotive, Facilities, Utilities, Solar and Pest Control industries.
We were approached to build a new fresh new website rebrand following a new brand roll out, focusing on improving and optimising the conversion of web traffic.
As part of the Kee safety group, a worldwide brand and market leader in the manufacture and supply of safety equipment, Oxford Safety components are experts in fall prevention methods when working at height. Our brief was to maintain brand continuity whilst competing in this competitive market.
When we assess any new project, one of the first things we do is ask if it's appropriate to transfer existing structures and content or if it needs to be redone from Scratch.
In the case of Oxford Safety, we decided to start again for several reasons:
A Brochure website needing the freedom to add new news regularly, case studies & content meant WordPress was the ideal solution. The website was redesigned from the ground up, beginning with the site's structured Navigation, focusing on solutions and industries rather than brand-named products.
This meant changing the URL structure, which usually is a no-go, as this can have a negative effect on your website traffic.
Because of the content duplication issues, and after carefully analysing which pages generated the most traffic, we decided to recreate the structure and focus on solutions.