React logo for website development
Andonette Wilkinson
September 18, 2020

React SEO – Best Way To Streamline Your Web Development Solution 

React is a widely used JavaScript library for constructing interactive and engaging user interfaces. Originating and sustained by Facebook, it is a top pick for developing web and mobile applications. Despite the popularity of React-based single-page applications (SPAs), optimizing them for search engine (SEO), visibility can take time and effort. Its important to have such React SEO Optimised web apps for better search engine recognition and ranking.     

It can be a critical issue for companies that rely on organic website visits from SEO. It is because around 93% of customers will begin their online journey through a search engine. Businesses need to properly optimize React SPAs to ensure their ability to acquire new website visitors. 

React Seo - Best Way To Streamline Your Web Development Solution

Working On Google Indexing And Crawling Website Pages  

SEO involves ensuring that search engines like Google can efficiently scan your website to boost organic traffic from search results. Hence, it gives you an excellent ranking. It is essential to optimize for Google since around 75% of all clicks on search results come from the top three listings. It means more users visit the website; SEO optimisation is a significant factor. To ensure your website is optimised for Google, you must understand Google scans and ranks pages in its search results.  


Google’s robotic system, known as ‘Googlebot’, actively scans the internet for newly added or revised web pages. It goes through websites, any linked pages, and any sitemaps provided by website hosting services. It is constantly checking the web for new content. 


Googlebot needs to comprehend the content once it discovers new web pages to assess the site’s SEO worthiness. Text is the most easily understood by Googlebot, followed by pictures and videos. Therefore, having relevant titles, headers, meta-descriptions, and topical content on the page is the key to making it more SEO-friendly. 


 The last step once Googlebot has provided its report to Google is to determine the ranking of your website. It is based on its relevance to users’ queries. Google then uses this ranking info to display the most relevant search results. This result is in response to the keyword or phrase entered by a web user. It’s essential to optimize your website for both search engine bots and honest people to be successful in SEO. It is where React and SEO come into conflict. 

React Logo For Website Development

Tips To Streamline the Web Development Solution with React SEO 

While React does not have an SEO design, there are ways you can help it rank higher on Google’s SERP. By understanding how React functions with search engine bots, developers can use specific tools to enhance SEO scores. Here are some of the tips to optimize React SEO for web development: 

1. Compatible Extensions For Webpage Fixing With Titles, Metatag And Tags  

With adding a routing solution to React, setting different metadata and page titles to make React SEO-compliant will be easy. It presents a challenge for both users and Google, as users cannot share what they are seeing. Also, the Google bots cannot index the webpage’s content. To deal with this, the best practice is to use a package like React Helmet. It helps to add customized tags to specific components.  

After installing React Helmet, you can add your meta tags to the <Helmet> element. It optimizes the SEO on social media platforms such as Facebook and Twitter. Additionally, ensure that images contain accurate alt tags. Title tags have one main keyword, less than 70 characters, and are different from other titles in the search engine results page (SERP). Furthermore, ensure the HTML is semantic to ensure that Google bots can crawl the content properly. 

2. SEO-friendly URLs 

React Router is a library designed to simplify routing multiple pages in a React application. It provides an easy way to manage the different URLs and states of the web application, enabling users and even Google to navigate between components using the links assigned by React Router.  

Such URLs solves the single URL issue inherent to React projects. It makes it easier to understand the links, preventing broken links, and simplifying navigation around the website or directory. To implement React Router, you can add the BrowserRouter or HashRouter to your project. This ensures that URLs are kept descriptive and straightforward to maximize the React SEO benefits. 

Seo Url

3. Pre- Rendering Approaches  

React web apps render components on the client side, which results in slower load times than those with pre-rendered HTML. Before beginning any development, think carefully through your project’s core components and basic requirements and determine whether a server- or client-side render is better suited for the job.  

If opting to continue with React, techniques such as Lazy Loading and Next.js may help to speed up rendering. Remember, it is important to consider performance and Page Load Time when picking a web development framework, as this is a primary Google Core Web vital that affects SERP rankings. 

4. Optimising Speed  

Search engines consider the loading speed of websites when evaluating the page’s ranking. Sluggish loading of a page can leave a wrong impression on users and can harm the website’s search engine ranking.  

React web applications can use tools like Lighthouse to pinpoint and fix performance problems. Additionally, splitting code and lazy loading techniques can load only necessary components for a particular page instead of loading the entire application simultaneously. 

5. Static Site Generation 

Static site generators (SSG) provide a mechanism for converting React web applications into static HTML, CSS, and JavaScript files. It helps search engines index the content more efficiently, which leads to better visibility and ranking in search results.  

Additionally, deploying static files delivers the web pages faster and has greater security since there is no need for server-side rendering or setup of complex client-side JavaScript. These services offer developers methods to design and launch very efficient apps, including fast loading, code-splitting, and data administration. 

Dom Document Object Model

6. Optimised DOM (Document Object Model) 

DOM is the Document Object Model, the popular data structure web developers use. It is for creating web pages to help search engine crawlers understand the page’s contents. This feature allows developers to use specific tags, such as title tags, meta tags and header tags. It helps to ensure that search engines accurately index the page’s content. Thus, increasing its visibility in results gives it a better chance of reaching more potential viewers. 

7. Highly Optimised Content 

Generate topical content that presents a unique viewpoint relevant to both the target audience and the search engine. Include keywords naturally in the content. Utilise internal links: Linking to other website pages can help drive traffic and improve its visibility.  

Regularly updating the content by refreshing existing content, adding relevant information, and making necessary corrections can help the website stay updated and relevant. It can help the website maintain its search engine ranking over time. 


React is a fantastic choice for creating elaborate web applications with impressive user interfaces. Although React may not have been specifically created with SEO in mind, it is still essential to use other tools to ensure your React-based project is fully optimised to be seen by search engines. Thus, optimizing SEO for React websites remain an excellent choice for comprehensive web development. However, taking the time to consider how to optimize it for search engine performance is paramount if you anticipate much of your visitor traffic to come from that source. 

Andonette Wilkinson

Creative Director of Made By Factory. UX Designer & SEO Nerd, Andi is also a a keen member of Neurodiversity in Business, Former board member Manchester Digital and speaks and writes on a variety of web-related topics.