Recruitment marketing is about attracting prospective job candidates and converting them into applicants. If that sounds familiar, that’s because this is a specialized branch of marketing that goes beyond simple talent acquisition.
Understanding the job candidate’s journey requires preparation, including:
Along with these and other steps, HR managers use specific hiring metrics to figure out if they're making quality hires.
HR accounts for over a quarter of an organization’s operating expenses. This means incorporating more data-driven and modern strategies for attracting the right candidates increases its business value. Modern recruitment marketing includes:
An overlooked part of successful hiring practices is to ensure that new hires are given the tools they need to succeed at the outset of their employment. Often that goes hand-in-hand with managing expectations. A useful way to keep everyone on the same page in those early days is to implement a process map, charting the course of the new employee’s journey into the organization.
Also, remember this: first impressions matter. A clean, tidy, and clutter-free workplace can convey that your business is professional and organized. It can also help new hires feel more comfortable and confident in their surroundings. On the other hand, a cluttered and disorganized workspace can be overwhelming and even anxious-producing.
Employees may feel they cannot find what they need or will be unable to keep up with the mess. Either way, it's important to create a positive first impression by maintaining a clean and orderly workspace. Not only will it help new hires feel more at ease, but it will also show them that you value organization and professionalism.
There are numerous avenues to boost your recruitment marketing efforts by addressing the immediacy of acquiring talent. The beauty of this is that you can repurpose your content and improve traffic to your company, increasing your reach and the talent pool of quality candidates you can choose from.
Remember to ensure your company is clean, comfortable, and friendly for new hires. With these tips in mind – and knowledge in hand – you’ll soon be onboarding the best talent out there specific to your business.
If you’re looking to spread the word about your eCommerce business, let Made by Factory help. Get in touch with us today to learn about the different services we offer.
Leave a Reply