Working with Andi and the team at Made by Factory has been a lovely experience. They’ve provided us with a responsive, effective website centred around user experience. The team communicated well throughout the project and continue to support us closely whenever needed. I would definitely recommend them.
Email Marketing For Construction
Email Marketing For Your Construction Business
Whoever said social media killed the humble email campaign was missing a fundamental trick. Or perhaps they just needed us to show them how it’s done. Our email marketing service can bring new life to your email campaigns.
In 2022 there will be an estimated 4.2 billion email users globally: more than half of the world population. Whether your inbox is clean as a whistle or jam-packed with unread messages, there’s no denying that email marketing campaigns are still one of the most valuable and arguably under-resourced marketing channels used by a business to reach its target audience fast and encourage customer loyalty.
But how do you achieve an effective email marketing campaign? Not every business or marketing manager has the time to craft the perfect email marketing strategy. If you lack the time, motivation, or knowledge for email marketing campaigns, we can help.
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Understand Your Audience
The first step to crafting a successful email campaign is understanding your audience. In the construction industry, this could include architects, contractors, property developers and more. Research your audience’s needs, preferences, and pain points. This information will guide not only the content of your emails but also the timing, frequency, and tone.
Set Clear Goals
What do you want to achieve with your email campaign? Do you want to increase awareness about your services, generate leads, or convert existing leads into customers? Setting clear, measurable goals will help you design an effective campaign and track its success.
Create Engaging Content
Next, create content that resonates with your audience. This could be news about your latest projects, tips for successful construction management, or exclusive offers for your services. Remember, the aim is to provide value to your audience, making them more likely to engage with your emails and take the desired action.
Design Attractive Emails
An attractive, professional-looking email can significantly increase engagement rates. Make sure your emails are visually appealing, easy to read, and reflect your brand identity. Also, ensure they are mobile-friendly, as many people check their emails on their phones.
Test and Optimize
Before launching your campaign, test different elements such as subject lines, email designs, and call-to-actions. Use A/B testing to find out what works best for your audience. After sending out your emails, monitor the results and optimize future emails based on what you learn.
Measure Results and Refine Strategy
Lastly, measure the results of your email campaign against the goals you set earlier. Analyze key metrics like open rates, click-through rates, and conversion rates. Use this data to refine your strategy, making necessary adjustments for future campaigns to improve performance and achieve better results.
Recent Email Marketing Projects
Email Marketing Strategy
As complete website nerds, we can ensure you capture the right people and data when they land on your website.
We can build perfectly timed sign-up forms, segmented campaign links, and integrated CRM systems that enable us to reach existing and new customers with your email marketing.
We have worked with everyone from supplement brands to online auctioneers to seamlessly link the email journey to their social media and web presence. We can also advise on sneaky email marketing hacks to keep those subscribers flowing and ensure customer loyalty.
Email Template Design
Gone are the days of old stuffy newsletters with pages of unedited copy. We can help you create engaging, striking, and brand loving email marketing templates that will catch people’s eyes and draw them in.
We know how to build email templates for conversion, retention, or simply a friendly ‘hello’ to those who love what you do with an in-house graphic designer and a natural flair for engagement.
We have created dazzling eCommerce email templates, weekly newsletter templates, product promotion emails and everything else. We actively analyse live click responses to home in on click-through rates and hot spot locations to maximise email content for the reaction you’re after.
Email Customer Journeys
An email is for life, not just for a Christmas campaign. With some planning, you can take your customers on a journey toward conversion and retention that goes beyond the first click of a subscribe button.
An email campaign that uses segmented campaigns can achieve a 760% increase in revenue when done right. We can help you craft short and long-term email journeys to keep your customers engaged and lead them toward a path of being permanent brand ambassadors.
Chat to us about your long-term customer goals, and we can create integrated and automated emails that do all the hard work behind the scenes.
Full Email Management
We have worked with brands of all shapes and sizes to offer full email campaign management – from monthly to weekly emails so they can focus on what they do best. Not sure what email marketing software to use? Together we explore the right email platform for you, whether Mailchimp, Aweber, Active Campaign or simply automated integration through your website.
We can take full responsibility for managing your email campaigns, crafting ideas and email strategies and writing killer content as often as you need them.
Last year an estimated 35% of businesses sent their customers 3-5 emails per week. That level of communication can feel overwhelming, but skipping an email campaign could mean money lost. Let us take over your email management, and you could see a massive increase in email sales in just weeks.
Increase Email Conversion
How can you increase sales with email marketing? If you keep your eye on the ball (specifically, inbox), regular and automated emails could bring in a steady income and build your brand exponentially, increasing conversion.
As experts in web design, PPC, Social Media and all aspects of digital marketing, our email marketing service can join the dots, so your email campaigns drive web traffic and sales.
An effective email marketing campaign relies on understanding your marketing platform and scheduling to email clients & they can completely transform your digital marketing.
What our clients say about us
Just a few nice things people have told us
Andi and her team spent time with me to understand exactly what I was trying to achieve. They respond quickly to my requests and always ensure work is completed timely and to a very high standard. I would most definitely recommend Made by Factory
Amazing company! Talented and very understanding about the needs and requirements of our company. Factory listens to everything we have to say and then portrays are requirements in an amazing way with the marketing.
Well done guys!
You bet your left arm it is! Email campaigns are big business but can take time to craft into a conversion-driving strategy. The benefits of email marketing are endless. Over the past 12 months, 78% of businesses have seen increased email engagement.
Many businesses are not utilising all the mobile optimisation, audience segmentation, and copywriting tricks we have to make your email campaigns shine. We can help you find the right email marketing software and improve your campaign performance to maximise your email marketing efforts.
Frequently Asked Questions About Email Marketing
Have some questions about Email Marketing? We will try to answer them here.Contact us
You bet! Email marketing is like having a direct line to your customers’ hearts (and wallets!). With catchy subject lines, personalised content, and irresistible offers, you can grab their attention, stir up excitement, and drive them straight to your website.
Email marketing is the perfect platform to nurture relationships, build trust, and keep your brand top of mind. Plus, with our help, you’ll have access to all the pro tips and tricks to optimise your email campaigns, from segmentation to automation.
Our email marketing wizards will help you slay the inbox game with personalised emails, catchy subject lines, and irresistible offers. Watch those open rates soar and conversions pour in!
An email funnel is your secret weapon for turning curious visitors into excited customers. It’s a series of carefully crafted emails that guide your audience on a journey, nurturing them from the first “hello” all the way to a successful conversion.
Just like a real-life funnel, it starts broad and gradually narrows down, filtering out those who aren’t quite right for your offer. Each email in the funnel serves a purpose – whether it’s introducing your brand, educating your subscribers, or tempting them with exclusive offers.
With a sprinkle of personalisation, a dash of enthusiasm, and a pinch of clear calls to action, you can keep your audience engaged and excited, leading them to take the desired action.
So, an email funnel is your secret sauce if you’re looking to build relationships, boost conversions, and create a memorable experience for your audience. Get ready to take their inbox by storm!
Ah, email marketing! It’s like having a digital megaphone that allows you to shout out your message directly to your audience.
But, instead of shouting, we prefer a more personal and effective approach. Email marketing is all about connecting with your customers through their inbox.
It’s a way to reach out to them, share valuable content, promote your products or services, and build relationships. With email marketing, you can customise your messages, making each email feel like it was written just for them.
It’s like having a virtual conversation, keeping your audience engaged and excited about what you have to offer. So, if you want to stay connected with your customers, boost engagement, and drive conversions, email marketing is your secret weapon.