PPC For Construction

PPC For Your Construction Company

Made By Factory is the PPC Agency specialist that your construction business needs. We develop and implement high-performing campaigns across Google, Facebook/Instagram, and Twitter & Offer full PPC Management led by our own Ex-Googler, Ben.

Skyrocket Your Sales

PPC Marketing Agency

With an ex-Googler heading up our PPC Agency, we really do know what works for our clients – whether your goal is to increase awareness of your brand or if you are looking for more online sales, we can build a Pay Per Click strategy that will work for your business.

  • Full Account Audit
  • Account Build & Optimisation
  • Ad Copy Writing &; A/B Testing
  • Audience Segmentation
  • Campaign Automation &Reporting
  • We have a wealth of industry experience in Google Ads, Bing Ads, Yahoo Gemini and other PPC platforms – so you can rest assured that your campaigns are safe with us.

Why do you need to use a PPC Management Service for your construction firm? Pay Per Click (PPC) can be a success or a black hole for your business. The problem is anyone can set up a google account or any other PPC account and start running PPC ads in minutes. Without the proper expertise, though, you will lose at least 65% of your ad spend to an incorrect setup PPC campaign, and most of your clicks (and money) will be wasted. We are ranked in the top 20 PPC Agencies on Design Rush. 

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Take your business to the next level

PPC for construction industry CTA

PPC Process

  1. Getting Started

    PPC, or Pay-Per-Click, is a digital marketing strategy that displays ads for your construction company at the top of search engine results. When someone clicks on your ad, you pay a fee. It’s an effective way to drive targeted traffic to your construction business.

  2. Keyword Research

    The process starts with thorough keyword research to identify the terms potential customers are using to find services similar to yours. These keywords are then used to create targeted ads.

  3. Setting a Budget

    The company’s marketing goals often determine the budget, the competitiveness of the keywords, and the overall digital marketing budget. We can provide guidance based on industry norms and past performance

  4. Audience Targeting

    PPC allows you to target your audience based on several factors, such as location, language, device, and time of day. You can also use demographic targeting and audience targeting based on interests and habits.

  5. Measuring

    Success is typically measured using KPIs like click-through rate (CTR), cost per click (CPC), and conversion rate. These metrics help you understand how effectively your ads perform and convert potential customers.

  6. Monitoring

    We continually monitor our campaigns. If your PPC ads aren’t delivering the desired results, it might be time to revisit your strategy. This could involve tweaking your keywords, adjusting your bids, refining your target audience, or optimizing your landing pages.

Our Work

Recent PPC Projects

PPC Services

Digital Advertising For Your Construction Firm

  1. Google Ads

    Google Ads (formerly Google AdWords) PPC Management. We carry out thorough competitive & keyword research. It’s not just about ranking for specific keywords. Are people in your vertical actually searching for them? And what is your conversion rate? This is what we consistently improve for our clients.

  2. Linkedin Ads

    Linkedin is a powerful social media platform with highly refined targeting capabilities.
    Target unique audiences with powerful targeting options with PPC marketing.

  3. Microsoft Ads

    Google’s number 1 competitor for paid advertising, and search engine, Microsoft’s Bing search share is now over 21% of UK desktop searches.

  4. Facebook & Instagram Ads

    Combine the power of the Facebook Pixel and PPC by marketing on 2 of the world’s largest social media platforms.
    This powerful marketing platform provides a variety of display advertising marketing formats.

  5. Twitter Ads

    Quickfire social platform with high engagement levels.
    Twitter’s PPC marketing platform provides the opportunity to market through key formats.

What our clients say about us

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Just a few nice things people have told us

Misha Staples

Working with Andi and the team at Made by Factory has been a lovely experience. They’ve provided us with a responsive, effective website centred around user experience. The team communicated well throughout the project and continue to support us closely whenever needed. I would definitely recommend them.

Misha Staples

Marketing Manager, Kee Safety


I was referred to Made by Factory by a business associate and have found the team to be extremely knowledgeable and skilful. The team is always prepared to go “above and beyond” and offers a level of service that you simply don’t get from larger agencies. Made by Factory are a pleasure to work with and I would recommend them strongly to any interested partie

Oliver Smith

Marketing Manager, Neubria

FR Jones & Sons

We have achieved over 18,000 new conversions on the website in the first six months. Each month, FR Jones and Son now consistently gain 14x more conversions than before becoming a client of Made by Factory!

FR Jones

MD, FR Jones & Sons

Marcel Duffy

Amazing company! Talented and very understanding about the needs and requirements of our company. Factory listens to everything we have to say and then portrays are requirements in an amazing way with the marketing.

Well done guys!

Marcel Duffy

Founder, CEO, Global Auctioneers

Don't Waste 80% Of Your Ad Spend!

If you use a digital marketing agency with proven expertise in pay-per-click advertising, they can build a solid strategy that will lower cost per click and improve conversion rates and cost per acquisition. Paid search or any other campaign should not cost your company. It should be a highly profitable venture. A good agency will typically charge a percentage of ad spend.
The amount you spend on ads is often related to the overall size of the account and is usually between 15-20% of the spend. This is a drop in the ocean if you waste 70-80% into the void. A poor website can also result in poor quality score and higher cost of ads, as can badly written ad copy, lack of keyword knowledge and incorrect account setup. We are also an SEO agency, so we can work on your PPC campaigns in tandem with your SEO strategy to ensure you have a well-performing website.

Expert Team

We focus on using the best platforms for our client’s goal(s) – be that on Google Ads, Facebook Ads, Instagram Ads, Bing Ads, LinkedIn or Twitter – We are seasoned specialists when it comes to putting a solid PPC strategy in place, lowering cost per click and raising quality score across the board with our expert PPC management. Since we are also experts in web development, we can make sure all the wheels are turning for maximum results.
Get in touch with our team of expert Google Partner sidekicks today to start seeing real rewards from your digital investment & check out one of our awesome case studies. We are with you every step of the way.

What We’re Good At

With so many PPC advertising companies to choose from, how do you know who to trust? We are proven experts in Pay per click advertising, including Google Search ads, Display, Google Shopping & YouTube. With an ex-Googler heading up our PPC Agency, we really do know what works for your PPC Campaigns – whether your goal is to increase awareness of your brand or if you are looking for more online sales, we can build a PPC strategy that will work for your website, by lowering cost per click, and increasing conversion rate and click-through rate for your website.

We Do The Work

We don’t rely on machines to run PPC campaigns for us – we actually use our brains and constantly evaluate each PPC campaign to ensure our clients get the returns they deserve. Check our case studies for more information.

If you are unhappy with your current PPC campaign returns, speak to our team today and allow us to do a free, no-obligation PPC Audit on your account. With over 65% of digital marketing spend wasted in the UK, don’t become a statistic – we will ensure your budget is used to grow your business. We have no minimum spend requirement, so whether you are a seasoned spender or you are looking for a small business PPC agency, we can help.
Alternatively, if you are looking to start increasing your digital presence and have a budget available but don’t know where to start – Factory is here to help with your PPC marketing strategy.

These days, Digital Marketing is a must for all organisations. If your business is looking to move up to the next level, digital marketing can take you there, regardless of the industry you operate in.
In the first half of 2018, Digital Marketing spending in the UK reached £6.36bn – A 15% increase YoY. Digital Marketing now accounts for over 56% of all advertising in the UK and is continuing to grow – Is your business making the most of it?
What are the main benefits of Paid Search (PPC) & Digital Marketing?
  • Highly measurable
  • Strong Return on Investment potential, if done right
  • You set and control your advertising costs
  • Only pay for ad engagement or clicks.
  • Ultra-advanced targeting methods across Search, Display & Video marketing
  • Defined calls to action
  • Comprehensive analytics and “live” reporting
It might be that you’re already running marketing campaigns across 1 or more digital channels yourself or through another partner. But, how do you know your PPC advertising is done in the best way to gain a significant return on your business’ investment?

We generally refer to it as Digital Marketing, but you might call it PPC, Search Engine Marketing, “a minefield,” or even “one of the dark arts”. Knowing what to call this marketing medium is just one hurdle to overcome. Thankfully, it’s just a small hurdle.
The big hurdles start to arrive when you are working out a SMART business goal for your marketing project or when you’re looking into the right platform to use an agency to partner with

It’s apples and oranges, and we don’t buy into the PPC SEO fight. A well-rounded digital strategy should really contain both. A good SEO campaign will keep your website optimal, fast and packed with well-written content. It can also help to target long-tail keywords.
SEO and PPC go hand in hand. For example, a display campaign can help raise awareness of your brand, leading to more searches for your brand-related keywords. If you utilise both SEO and paid advertising, your page can appear several times on the search results page. A well optimise page will also give a higher quality score in your Ad account.
A good quality score will lower cost per click and so increase ROI. For us, there is no SEO PPC fight. Do both for the best SEO and PPC Performance.

Speaking for ourselves, we manage your Google PPC campaigns and optimise them regularly. We regularly work with you to suggest improvements or new ideas for your digital strategy as part of our service. When you work with Factory, we will begin with an audit of your website and your existing ad campaigns, advertising spots, landing pages, ad copy and overall account structure.
We often see badly structured accounts with no organised ad groups, resulting in poor conversion rates, high cost per click or CPA because of an overall lack of knowledge in building the account. Often we have to rebuild to get a well-performing account. We have increased our client’s profits from 150k a month to upwards of 2 million in revenue in a 12-month period with well built, well optimised paid search and shopping campaigns.

There are two levels of partner certification. One is a blue badge, and one is a premier partner. The premier badge alone does not ensure quality and should not be read as such.
Premier accounts will have lots of spending running through their client accounts but may not always have well-optimised campaigns that benefit you. We are blue-badged, and our campaigns are built and overseen personally by a former Google employee who has overseen thousands of PPC accounts and worked with digital agencies to make them perform.
Don’t be misled by the premier badge or even award-winning claims. We have taken on hundreds of accounts from larger, premier or award-winning companies, that are poorly performing because they have been managed by staff or juniors who don’t have the proper training. We believe your spend should only be handled by experts.

PPC (Pay Per Click) is an online advertising system which allows advertisers to display adverts for their products and services when potential customers search for relevant queries in search engines. You are only charged when a user clicks on the ad. The overall gains outweigh the cost of the ad. With our PPC management, some of our clients get over 150x their return on ad spend. So for every £1000 spent on ads, their ad revenue is over 150k.
PPC, or ‘pay-per-click’, is simply the practice of paying for clicks to your website. The most common form of PPC is search, as in when you type a search query into Google, such as ‘PPC Agency in Manchester’, you will see a set of results that have the word ‘Ad’ beside them. Every time someone clicks the Ad, you pay a fee.
This is a really simplistic explanation of PPC since there are now a wide variety of applications and ad formats and platforms. The most popular one continues to be Google. Google Ads (Formerly Google Adwords) has a suite of tools designed to manage the whole spectrum of advertising formats.
The art is in the correct setup, management and optimisation of a PPC account, & with our highly qualified Ex-Googler at the helm; we have never met an ad account we didn’t turn around and get amazing results from.
Google Search is still the world’s most popular search engine, followed closely by YouTube, which is also one of the Google Suite of Products. Other Pay Per Click platforms are Bing, Facebook, LinkedIn, Twitter, and Snapchat.