Social Media For Construction

Elevate Your Business with Our Social Media Services

In the digital age, a robust social media presence is no longer optional—it’s essential. Discover how our range of tailor-made social media services, from paid ads to voice representation, can help your construction business reach new heights. We’re not just building campaigns; we’re building your online legacy.

Get It Right

Crafting a Solid Strategy

With so many platforms out there, which ones are right for your business? Facebook? Instagram? Twitter? LinkedIn? Pinterest? YouTube? Our strategic planning will examine your key business goals and target audiences to ensure the right platforms are utilised for your benefit. At Factory, We Can:

  • Be Your Tone Of Voice
  • Create Engaging Campaigns
  • Grow Your Audience
  • Measure Results
  • Get Creative With Ad Options
  • And Much More. Get in touch to see how we can help your business today!

We believe that every business is unique, and the platforms used need to be tailored to your needs. Whether you’re just starting out or already have an online presence, our team of experienced strategists can help.

Does My Construction Business Really Need Social Media Management?

An engaging social media management strategy can differentiate between success and failure for many businesses. Social media provides the opportunity for your business to connect with people and to bring an element of the human touch to business interactions.

In this digital era where people now buy from businesses that, just a few short months, weeks, days or even hours ago, they had never even heard of. These buying journeys are made possible due to varying levels of social presence for these businesses.

Get In Touch

Take your business to the next level

Social media for construction CTA

Social Media Process

Our Social Media Strategy

  1. Industry Analysis

    We start by understanding your business, goals, and the unique aspects of the construction industry. This includes studying your competitors’ strategies, identifying your target audience, and defining key performance indicators (KPIs).

  2. Strategy Development

    Based on our analysis, we develop a comprehensive social media strategy. This includes selecting the right platforms, deciding on the types of content to share, and planning a content calendar.

  3. Content Creation

    Our creative team crafts engaging and industry-specific content for your social media channels. This could range from informative blog posts and infographics to attention-grabbing videos and images.

  4. Campaign Launch

    Once the content is ready, we launch the campaign. This involves scheduling posts at optimal times for maximum visibility and engagement.

  5. Monitoring and Engagement

    Post-launch, we monitor the campaign’s progress, engage with your audience by responding to comments and messages, and manage any customer service issues that arise.

  6. Evaluation and Optimisation

    Finally, we analyze the campaign’s performance against the KPIs. Insights gained are used to tweak the campaign for better results, ensuring your social media strategy continues to evolve with your business and the construction industry.

Our Work

Recent Social Media Projects

Social Media Services

Social Media Services

  1. Social Paid Ads

    “Building Visibility with Paid Advertising” – We create and manage targeted ads on social platforms like Facebook, Instagram, and LinkedIn. Our experts will design compelling ads that highlight your construction services, targeting them at the right audience for optimal impact.

  2. Campaign Management

    “Constructing Successful Campaigns” – From planning to execution, we handle every aspect of your social media campaigns. We’ll craft a strategy, develop engaging content, schedule posts, and monitor performance to ensure your campaign succeeds.

  3. Social Engagement

    “Laying Foundations with Community Engagement” – We don’t just post content and forget about it. Our team actively engages with your audience, responding to comments, answering queries, and fostering a sense of community around your construction brand.

  4. Content Creation

    “Designing Engaging Content” – Our creative team will produce high-quality, relevant content that resonates with your target audience. This can range from informative blog posts and infographics to attention-grabbing videos and images.

  5. Voice Services

    “Amplifying Your Brand Voice” – We’ll help you find and express your unique brand voice, ensuring consistency across all your social media channels. Whether it’s through captions, responses, or direct messages, we’ll make sure your brand personality shines through.

  6. Analytics & Optimization

    Blueprint for Success with Data Analysis” – We believe in data-driven decision making. By analyzing engagement, reach, and other key metrics, we continuously refine your social media strategy for better results.

What our clients say about us

sharing love

Just a few nice things people have told us

Samantha Sloan

Andi and her team spent time with me to understand exactly what I was trying to achieve. They respond quickly to my requests and always ensure work is completed timely and to a very high standard. I would most definitely recommend Made by Factory

Sam Sloan

Director, 123 People Development

Done for you

Get The Right Social Media Strategy

If you want real results from your social media accounts, we have a plan for you. Every social media account needs a reason for its existence – that reason then becomes the driving force behind your social media activity. To succeed in selling your products or services on social, you need to start with a tailored strategy for your social media management.

The strategy will then start to take shape as we put together some eye-catching creative social media campaign ideas that are focused on your business goals and objectives.

So, you want to start winning with social? But what counts as a win will be different from business to business as it will be based on your own KPIs. Are you looking to drive awareness, increase engagement or gain new sales and leads?

Once we know the answers to all of this, we are in a position to tailor a social media marketing strategy to your business. When we create a social media management strategy, everything is bespoke to your business, your goals and your objectives – No strategy should take a “one size fits all” approach as every business offers something different.

Absolutely, my friend! Let’s dive into the world of business social media.

Now, I know what you might be thinking – “Do I really need it?” Well, here’s the deal: in today’s digital age, having a presence on social media is like a golden ticket to connect with your audience, build brand awareness, and boost your business.

It’s a chance to showcase your products or services, engage with your customers, and create a community around your brand. Whether you’re a small business or a big player, social media provides an incredible platform to reach a wider audience, drive traffic to your website, and ultimately increase sales.

Plus, it’s all about personalisation! You can tailor your content to fit your target audience’s interests and preferences, making them feel seen and valued.

So, if you want to stay ahead of the competition, establish credibility, and foster meaningful relationships with your customers, business social media is your secret sauce. Get ready to make waves and watch your business soar to new heights!


In a nutshell, Instagram algorithms decide what you see every time you open the App. Instantly, it trawls through all content generated from accounts and hashtags you follow and intuitively selects what you will get fed while you’re there.

The algorithms decide what posts, stories, reels and IGTV content people see, in which order and how often.

The organic content you see is mainly based on what Instagram has assumed you want to see based on your previous activity, including what you have commented on, shared, or regularly engaged with in the past.

Ah, the burning question of how often to post on social media! Well, let me tell you, my friend, there’s no one-size-fits-all answer to this.

It really depends on your audience, your goals, and the platform you’re using. But here’s the lowdown: consistency is key. You want to show up regularly and provide value to your followers without overwhelming them.

So, aim for a sweet spot where you strike the balance between staying top of mind and avoiding being an annoying spammer. Start by testing different posting frequencies and analyzing your engagement metrics. Pay attention to what resonates with your audience and adjust accordingly. And remember, quality matters just as much as quantity.

It’s better to have a few impactful, well-crafted posts than a flood of mediocre content. Still unsure? We are experts in content and algorithms. Let us manage your social so you can chill.


Picture this: you’ve got a killer brand and a burning desire to connect with your audience on a whole new level. That’s where social media marketing steps in like a rockstar!

It’s all about leveraging the power of platforms like Facebook, Instagram, Twitter, and LinkedIn to build your brand, engage with your followers, and drive those conversions through the roof. With our expert guidance, you’ll craft attention-grabbing posts, share captivating visuals, and create buzz-worthy campaigns that will leave your competition in awe.

We’ll help you sprinkle that personal touch, using direct address and enthusiasm to make your audience feel like they’re part of an exclusive club. Our clear calls to action will have them clicking, commenting, and sharing like never before.