Posts Tagged: Achievement

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Andi Wilkinson Business Finalist

By Andi Wilkinson

We are very proud to announce that Andi Wilkinson is a finalist for this year’s business person of the year in the borough. This is her second time in the finals in this category. Made by Factory was also nominated for the best upcoming business in 2016, An award we were happy to take home! Andi’s nomination was largely due to her efforts in the borough to bring small businesses…
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2 minutes

Made By Factory Are Greater Connected

By Andi Wilkinson

Over the past three months, Made By Factory have been part of a select cohort of digital agencies in Manchester to take part in the GM Business Growth Hub’s Greater Connected programme. Greater Connected: What is it? Greater Connected brought together digital agencies, with panel experts and speakers for three days. It’s an intensive training course focussed around business growth strategy for digital agencies. So, the big themes we focussed…
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2 minutes

Hand Picked By Google

By Andi Wilkinson

As a Mancunians, We were “proper chuffed” to be picked for the Google Elevator programme. So my business was chosen as only one of thirty agencies in the UK. Chosen for what? Chosen to take part in Google’s elite fast track to success coaching programme ‘Elevator’. Get Me! It’s a three-day course in London, over three months, with personal coaching to boot. There are a few other sessions thrown in…
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3 minutes

Borough’s Best Upcoming – We Won!

By Andi Wilkinson

We are thrilled to announce we were winners of Rochdale Business Awards boroughs best upcoming Business of 2016. Andi Wilkinson was also a finalist in the Business Person of the Year category. Andi was pitched against finalists from much larger and well-established companies. Why we are boroughs best upcoming business As a digital marketing agency in Rochdale, we have offered a valid contribution to the town. Working in tandem with…
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3 minutes

A Breath Of Fresh Air to Simon Danczuk

By Andi Wilkinson

Mid-September we were visited by MP Simon Danczuk. We chatted about the work we do, all things digital and the Borough of Manchester. Simon Danczuk visited web and graphic design agency Made By Factory recently. The company based at The Old Post Office in Rochdale say they are ‘founded with friendship’ and that is evident in the way they operate. “It was a breath of fresh air for me,” said…
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3 minutes

Google Partners Badge Celebration Event

By Andi Wilkinson

Back in June after lots of hard work and studying, we achieved Google Partner status. What better way to celebrate this achievement than an invite to Google London for a Google Partners Badge Celebration event. The Google Partners Badge Celebration Event! It was a great opportunity to meet with other agencies and share insights into the world of online advertising. We were also treated to a sneak preview of some…
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2 minutes

Made By Factory and Google Give Advice to Food Brands

By Andi Wilkinson

This month, We teamed up with global powerhouse Google. Our mission: To offer local businesses access to workshops and services that will help drive more traffic to their websites. In turn, get them better business results, online. Made By Factory, MyHi, Naturelly & Google We are one of only a limited number of agencies in the North West, qualified to work with Google. We advise businesses on how they can improve…
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3 minutes

We Are Invited To Downing Street!

By Andi Wilkinson

This month Andi, our creative director went to an exclusive meeting, held at 10 Downing Street. She went to discuss how the government can help small businesses. So what were we doing at Downing Street? Andi met with the Prime Minister’s Business Engagement Manager, Niamh Mulholland. There were entrepreneurs from twenty other businesses from the North of England. The purpose of the mission was to tell Niamh about our business and…
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3 minutes

Made By Factory Visit Google!

By Andi Wilkinson

A fitting trip after I recently completed Squared Online Training with Google UK. On this gloomy Manchester morning,  Danny, Jess and I – lovingly nicknamed #JamFam – boarded the Pendolino from Manchester to Euston; we were on our way to visit Google. A change from Media City. Whilst on the train we met Helen Knowles, who was writing her master’s thesis in fine art & focussing on film. I missed…
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4 minutes
More Articles from Factory

The 10 PPC Trends You Need to Know in 2019

By Andi Wilkinson

Another Year and more tools roll out in the world of PPC. How are you supposed to keep up with all the latest PPC industry trends? Our guide to PPC Trends in 2019 has the answers! Google AdWords Becomes Google Ads Last year, Google AdWords became Google Ads mainly because their platform outgrew the name ‘Words’ making way for interactive content, video and so many more options. Ad Copy is…
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13 minutes

9 most important PPC changes you need to know about in 2019

By Ben Tennant

As the dust starts to settle following last week’s Google Marketing Live event in San Francisco, Factory takes a closer look at the key Google Ads discussion points, Digital Marketing enhancements and PPC changes. Google Marketing Live provides Google with a platform to launch and discuss new marketing innovations that we can expect in the coming year and beyond. It is all about shaping the future of digital and Google’s…
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15 minutes

17 Tips on How to Write a Great Website Brief

By Andi Wilkinson

In this guide, we will establish what is needed to deliver a web design project and how to write the perfect web design brief. A great agency will establish a detailed brief with you before starting on your project. Starting with a killer website brief is a great way to get on a good footing with any digital partner you choose to work with. It can help you get like-for-like…
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18 minutes

Lose those Google position 1 PPC marketing blinkers!

By Ben Tennant

PPC marketing success always comes down to two main factors – strong foundations and a constantly evolving digital strategy. Choosing the right road to PPC marketing success? When looking for real PPC success, you need to make sure you have 1 very clear SMART goal in place. This goal should then have a number of various KPIs that are being tracked to allow for the success you desire. If you…
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7 minutes

4 Key Pointers for Success with Mobile & Google Shopping

By Ben Tennant

As our mobile devices are now such a significant part of our everyday lives, it is worth noting that this also means they are a significant part of your business’ future success. If your business is in the retail industry, then it is essential that you are geared up for victory through mobile eCommerce and Google Shopping. Consumers are increasingly turning to their mobile devices for everything from initial inspiration…
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11 minutes

5 Common WordPress SEO Mistakes & How To Fix Them

By Andi Wilkinson

Are you making these common WordPress Search Engine Optimisation mistakes? If you’ve invested in a WordPress Website, and are pulling out your hair at Google Analytics because not enough people visit your site. To get the click-through rates you need, look for the common WordPress SEO mistakes made by Website owners & how some tweaks could make an all-important difference to your SEO and search engine ranking. Mistake 1: Hidden…
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7 minutes

Who are we anyway?

Since you made it to the bottom of this page, you may want to know a bit about who we are. We're an independent Manchester digital marketing agency founded by Andi & Matt Wilkinson in 2013. In 2017 Andi & Co teamed up with data savvy ex Googler Ben Tennant & between them, they continue to create clever ideas for a vast range of clients across many sectors.

We have developed digital campaigns & online strategies for companies including Provident Financial Group, Movado and local government. Andi personally specialises in digital strategy for relevant online visibility and future proofed web development. She is a board member for Manchester Digital, a digital advisor for TSB & Enterprise Nation and has won several business awards

As a former Googler, Ben has up-skilled many digital agency owners and staff members to increase their knowledge and usability of Google’s products. He has been a keynote speaker for a Google Ads event at Google head office.

Matt is an accomplished photographer who has been nominated as a finalist in Landscape Photographer of the Year & has prints on sale in John Lewis Department stores. He has also had some of his product shots featured in GQ Magazine. Matt has shot high end products, hotels and restaurants & he's also a skilled graphic designer.

What Our Clients Like About Us

Because there's no 'one size fits all', we really take the time to understand your individual needs. We care about what we do, we listen, work with you and provide the solution you actually need, not the one we want to sell.

We Are Trusted By

5 Common WordPress SEO Mistakes & How To Fix Them
5 Common WordPress SEO Mistakes & How To Fix Them
5 Common WordPress SEO Mistakes & How To Fix Them
5 Common WordPress SEO Mistakes & How To Fix Them
5 Common WordPress SEO Mistakes & How To Fix Them
5 Common WordPress SEO Mistakes & How To Fix Them

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