Posts Tagged: Digital Agency

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Our 6 steps to getting digital marketing right!

By Ben Tennant

These days, the term “Digital marketing” raises an extensive list of questions that need answering.   Planning and being open to change down the line are two of the most important things in creating a strategy. When looking at your digital marketing strategy, there are so many questions to consider and here are just a few: You know your business needs to have a presence, but what sort of presence? Which…
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17 minutes

The 10 PPC Trends You Need to Know in 2019

By Andi Wilkinson

Another Year and more tools roll out in the world of PPC. How are you supposed to keep up with all the latest PPC industry trends? Our guide to PPC Trends in 2019 has the answers! Google AdWords Becomes Google Ads Last year, Google AdWords became Google Ads mainly because their platform outgrew the name ‘Words’ making way for interactive content, video and so many more options. Ad Copy is…
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12 minutes

17 Tips on How to Write a Great Website Brief

By Andi Wilkinson

In this guide, we will establish what is needed to deliver a web design project and how to write the perfect web design brief. A great agency will establish a detailed brief with you before starting on your project. Starting with a killer website brief is a great way to get on a good footing with any digital partner you choose to work with. It can help you get like-for-like…
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18 minutes

Lose those Google position 1 PPC marketing blinkers!

By Ben Tennant

PPC marketing success always comes down to two main factors – strong foundations and a constantly evolving digital strategy. Choosing the right road to PPC marketing success? When looking for real PPC success, you need to make sure you have 1 very clear SMART goal in place. This goal should then have a number of various KPIs that are being tracked to allow for the success you desire. If you…
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7 minutes

What Are The Benefits Of Digital Marketing?

By Ben Tennant

It’s Pretty much a household phrase for anyone in the world of work. But what are the benefits of digital marketing? Is it something you should just put on the back burner? At Made By Factory, we generally refer to it as Digital Marketing. You might call it PPC, Search Engine Marketing, “a minefield” or “one of the dark arts”. Knowing what to call this marketing medium is just one…
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6 minutes

How to use social media for marketing

By Andi Wilkinson

When done right, Social media marketing is a tool that will generate consistent lead streams and revenues to a business. With so much time and investment involved, how does a marketing team choose which platforms to invest in? Is it a case of just throwing it all at the wall and seeing what sticks? How businesses use Social media can be the difference in an influx of inbound leads. There’s…
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6 minutes

The Northern Business Exhibition March 12th & 13th

By Andi Wilkinson

The Northern Business Exhibition is the largest show in the North of England and takes place in Manchester every year. This year we will be exhibiting on March 12th & 13th. See our profile here. Thousands of professionals attend the exhibition every year. It has become the go-to event in the North for anyone growing a business or even starting one. There is a sheer volume of networking opportunities, training…
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5 minutes

9 Reasons Managing Your Website Can Kill Conversions

By Andi Wilkinson

Your project is finally launched on the web, the design and development team have tested your site for speed, optimised the pages for search and rolled it out like a shiny new car. You can’t wait to give it a test run. Like any car, it helps to have a bit of knowledge about how to operate it. Like how to check your oil & water, your tyre pressure, how…
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7 minutes

Toast, Love & Charity

By Made By Factory

Tender meeting and meeting Lawrence at a lovely café in Leeds.

3 minutes

Andi Wilkinson Elected to Manchester Digital Board

By Made By Factory

Factory Co-founder Andi Wilkinson will join the 2019 board of Manchester Digital. They are the largest specialist trade body in the North of England. Andonette was one of two new members elected to the board last week. Members voted from a choice of candidates across the region. Factory was named by Google as one of the top 30 high potential growth agencies in the UK. They help ambitious companies with…
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2 minutes

Factory signs the Contract for the Web

By Ben Tennant

“The web was designed to bring people together and make knowledge freely available” The Contract For The Web – World Wide Web Foundation Announced at Web Summit 2018 in Lisbon by Sir Tim Berners-Lee, the Contract for the Web serves one key purpose – to ensure that the web serves humanity.  The web is something to benefit the world, not destroy it. From the opening speech delivered by the awesome Sir Tim…
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5 minutes

Factory @ Web Summit 2018

By Ben Tennant

Between 5-8 of November 2018, the tech extravaganza that is Web Summit rolled into Lisbon once more.  Factory was there for the second year running to take in all that is hip and happening in the tech arena and also what is yet to come. With over 69,000 people from 159 countries and 1,200 speakers across 24 stages – Web Summit is the place to be for tech.  With so…
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5 minutes

Made By Factory Are Greater Connected

By Andi Wilkinson

Over the past three months, Made By Factory have been part of a select cohort of digital agencies in Manchester to take part in the GM Business Growth Hub’s Greater Connected programme. Greater Connected: What is it? Greater Connected brought together digital agencies, with panel experts and speakers for three days. It’s an intensive training course focussed around business growth strategy for digital agencies. So, the big themes we focussed…
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2 minutes

Taking Digital Marketing to WordCamp London

By Andi Wilkinson

Teaching at WordCamp London Last year at WordCamp London, I gave a talk on digital marketing. As part of the WordPress community in Manchester and beyond, I’ve been involved in WordCamps for some time. Speakers and guests attend WordCamps from all over the world to listen in on a variety of topics about web and business. I felt though, there was a missing piece of the puzzle. I mean, for…
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6 minutes

Going4Growth with the Manchester Business Growth Hub & Made by Factory

By Ben Tennant

Update: Google AdWords has now been renamed Google Ads, to take into account its wide range of advertising products. Made by Factory, in conjunction with the Manchester Business Growth Hub, are helping businesses reach their goals through digital marketing.  As a trusted Google Partner, Factory was invited to run a Google Ads workshop for local businesses. So, we put our heads together and devised content for the event that was…
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3 minutes

We Go To Web Summit 2017

By Andi Wilkinson

Every year, the biggest tech conference in the whole universe takes place in Lisbon. They call it Web Summit. I went to check it out. Arriving in Lisbon, orientation started at the airport. Signs were up and a team were waiting to point us in the right direction. With over 60,000 delegates arriving in the city, this was no surprise. Stephen Hawking at Web Summit I arrived at the venue…
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3 minutes

Exploring Singapore with Enterprise Nation

By Andi Wilkinson

This month, Me, Andi Wilkinson boldly went where no Factory team member had ever been before. Singapore. The mission was organised by Enterprise Nation and took a delegation of company directors to various locations in the fabulous city of Singapore. The city was striking. To go so far across the world, a fourteen-hour flight and land practically on the other side of the world for me was quite daunting. When I…
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5 minutes

The Consumer Path To Purchase. Why SEO is Never Quite Enough

By Andi Wilkinson

If you are a business with an online presence, the end goal of your online presence is for people to buy your product or service right? Most of us know about SEO, but is that enough? Are you relying on SEO? So you have a website. Great! How are people going to find it? Ignoring all the offline methods, they are going to do one of two things. Search for you,…
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6 minutes
More Articles from Factory

Boost store sales with Local Inventory Ads

By Ben Tennant

Google Shopping is not purely an online sales tool. You can also drive customers to your bricks and mortar store with Local Inventory Ads. Online shopping is great, but people still love the feeling of walking into a physical store and buying what they want there and then. Capture the attention of people who are searching for your products on their mobile devices and who want to buy now. Google…
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8 minutes

Our 6 steps to getting digital marketing right!

By Ben Tennant

These days, the term “Digital marketing” raises an extensive list of questions that need answering.   Planning and being open to change down the line are two of the most important things in creating a strategy. When looking at your digital marketing strategy, there are so many questions to consider and here are just a few: You know your business needs to have a presence, but what sort of presence? Which…
Read More…

17 minutes

Why Your Website Speed is Everything

By Andi Wilkinson

If your website is slow, you can forget nearly everything else, your visitors will get bored and leave. like waiting for a meal, people aren’t going to stick around forever, and even if they wait this time, they won’t come back. What do we mean by page speed? Simply put, page speed is how fast the content on your page loads onto a screen, Not to be confused with Site…
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7 minutes

The 10 PPC Trends You Need to Know in 2019

By Andi Wilkinson

Another Year and more tools roll out in the world of PPC. How are you supposed to keep up with all the latest PPC industry trends? Our guide to PPC Trends in 2019 has the answers! Google AdWords Becomes Google Ads Last year, Google AdWords became Google Ads mainly because their platform outgrew the name ‘Words’ making way for interactive content, video and so many more options. Ad Copy is…
Read More…

12 minutes

9 most important PPC changes you need to know about in 2019

By Ben Tennant

As the dust starts to settle following last week’s Google Marketing Live event in San Francisco, Factory takes a closer look at the key Google Ads discussion points, Digital Marketing enhancements and PPC changes. Google Marketing Live provides Google with a platform to launch and discuss new marketing innovations that we can expect in the coming year and beyond. It is all about shaping the future of digital and Google’s…
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15 minutes

17 Tips on How to Write a Great Website Brief

By Andi Wilkinson

In this guide, we will establish what is needed to deliver a web design project and how to write the perfect web design brief. A great agency will establish a detailed brief with you before starting on your project. Starting with a killer website brief is a great way to get on a good footing with any digital partner you choose to work with. It can help you get like-for-like…
Read More…

18 minutes

Who are we anyway?

Since you made it to the bottom of this page, you may want to know a bit about who we are. We're an independent Manchester digital marketing agency founded by Andi & Matt Wilkinson in 2013. In 2017 Andi & Co teamed up with data savvy ex Googler Ben Tennant & between them, they continue to create clever ideas for a vast range of clients across many sectors.

We have developed digital campaigns & online strategies for companies including Provident Financial Group, Movado and local government. Andi personally specialises in digital strategy for relevant online visibility and future proofed web development. She is a board member for Manchester Digital, a digital advisor for TSB & Enterprise Nation and has won several business awards

As a former Googler, Ben has up-skilled many digital agency owners and staff members to increase their knowledge and usability of Google’s products. He has been a keynote speaker for a Google Ads event at Google head office.

Matt is an accomplished photographer who has been nominated as a finalist in Landscape Photographer of the Year & has prints on sale in John Lewis Department stores. He has also had some of his product shots featured in GQ Magazine. Matt has shot high end products, hotels and restaurants & he's also a skilled graphic designer.

What Our Clients Like About Us

Because there's no 'one size fits all', we really take the time to understand your individual needs. We care about what we do, we listen, work with you and provide the solution you actually need, not the one we want to sell.

We Are Trusted By

17 Tips on How to Write a Great Website Brief
17 Tips on How to Write a Great Website Brief
17 Tips on How to Write a Great Website Brief
17 Tips on How to Write a Great Website Brief
17 Tips on How to Write a Great Website Brief
17 Tips on How to Write a Great Website Brief

Ready to start your project with us?