Posts Tagged: Digital Agency

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What Are The Benefits Of Digital Marketing?

By Ben Tennant

It’s Pretty much a household phrase for anyone in the world of work. But what are the benefits of digital marketing? Is it something you should just put on the back burner? At Made By Factory, we generally refer to it as Digital Marketing. You might call it PPC, Search Engine Marketing, “a minefield” or “one of the dark arts”. Knowing what to call this marketing medium is just one…
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6 minutes

The Northern Business Exhibition March 12th & 13th

By Andi Wilkinson

The Northern Business Exhibition is the largest show in the North of England and takes place in Manchester every year. This year we will be exhibiting on March 12th & 13th. See our profile here. Thousands of professionals attend the exhibition every year. It has become the go-to event in the North for anyone growing a business or even starting one. There is a sheer volume of networking opportunities, training…
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5 minutes

How to use social media for marketing

By Andi Wilkinson

When done right, Social media marketing is a tool that will generate consistent lead streams and revenues to a business. With so much time and investment involved, how does a marketing team choose which platforms to invest in? Is it a case of just throwing it all at the wall and seeing what sticks? How businesses use social media can be the difference in an influx of inbound leads. There’s…
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6 minutes

9 Reasons Managing Your Website Can Kill Conversions

By Andi Wilkinson

Your project is finally launched on the web, the design and development team have tested your site for speed, optimised the pages for search and rolled it out like a shiny new car. You can’t wait to give it a test run. Like any car, it helps to have a bit of knowledge about how to operate it. Like how to check your oil & water, your tyre pressure, how…
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7 minutes

Toast, Love & Charity

By Made By Factory

Tender meeting and meeting Lawrence at a lovely café in Leeds.

3 minutes

How to Write a Great Website Brief Part 2

By Andi Wilkinson

In part two of this article on creating a digital brief template we look at more questions to ask a client when designing a marketing plan. In part one we looked at nine elements of a creative brief, brief format. So what other questions do advertising agencies ask clients? We have looked at who you are, what you project aims are, your budget, time frame, point of contact, target audience…
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14 minutes

How to Write a Great Website Brief: Part 1

By Andi Wilkinson

In this two-part guide, we will establish what is needed to deliver a web design project, there’s no doubt you need a concise, thorough brief. You know your business better than anyone. A good agency will ask the right questions. A great agency will establish a detailed brief with you before starting on your project. Starting with a brief is a great way to get on a good footing with…
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9 minutes

Andi Wilkinson Elected to Manchester Digital Board

By Made By Factory

Factory Co-founder Andi Wilkinson will join the 2019 board of Manchester Digital. They are the largest specialist trade body in the North of England. Andonette was one of two new members elected to the board last week. Members voted from a choice of candidates across the region. Factory was named by Google as one of the top 30 high potential growth agencies in the UK. They help ambitious companies with…
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2 minutes

Factory signs the Contract for the Web

By Ben Tennant

“The web was designed to bring people together and make knowledge freely available” The Contract For The Web – World Wide Web Foundation Announced at Web Summit 2018 in Lisbon by Sir Tim Berners-Lee, the Contract for the Web serves one key purpose – to ensure that the web serves humanity.  The web is something to benefit the world, not destroy it. From the opening speech delivered by the awesome Sir Tim…
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5 minutes

Factory @ Web Summit 2018

By Ben Tennant

Between 5-8 of November 2018, the tech extravaganza that is Web Summit rolled into Lisbon once more.  Factory was there for the second year running to take in all that is hip and happening in the tech arena and also what is yet to come. With over 69,000 people from 159 countries and 1,200 speakers across 24 stages – Web Summit is the place to be for tech.  With so…
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5 minutes

Made by Factory are Joined by Hugo Finley

By Andi Wilkinson

This week the fantastic Hugo Finley joined the team at Factory. Hugo has joined our team as Senior Operations Manager. This will involve client liaisons, project management, finances and kicking everyone up the bottom. Factory is ‘founded on friendship’. Andi met Hugo through the Manchester WordPress Community (MWUG) and they soon became fast friends. Hugo has been involved as an organiser within the Manchester WordCamp community since 2014. In 2018…
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2 minutes

Made By Factory Are Greater Connected

By Andi Wilkinson

Over the past three months, Made By Factory have been part of a select cohort of digital agencies in Manchester to take part in the GM Business Growth Hub’s Greater Connected programme. Greater Connected: What is it? Greater Connected brought together digital agencies, with panel experts and speakers for three days. It’s an intensive training course focussed around business growth strategy for digital agencies. So, the big themes we focussed…
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2 minutes

Taking Digital Marketing to WordCamp London

By Andi Wilkinson

Teaching at WordCamp London Last year at WordCamp London, I gave a talk on digital marketing. As part of the WordPress community in Manchester and beyond, I’ve been involved in WordCamps for some time. Speakers and guests attend WordCamps from all over the world to listen in on a variety of topics about web and business. I felt though, there was a missing piece of the puzzle. I mean, for…
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6 minutes

Going4Growth with the Manchester Business Growth Hub & Made by Factory

By Ben Tennant

Update: Google AdWords has now been renamed Google Ads, to take into account its wide range of advertising products. Made by Factory, in conjunction with the Manchester Business Growth Hub, are helping businesses reach their goals through digital marketing.  As a trusted Google Partner, Factory was invited to run a Google Ads workshop for local businesses. So, we put our heads together and devised content for the event that was…
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3 minutes

We Go To Web Summit 2017

By Andi Wilkinson

Every year, the biggest tech conference in the whole universe takes place in Lisbon. They call it Web Summit. I went to check it out. Arriving in Lisbon, orientation started at the airport. Signs were up and a team were waiting to point us in the right direction. With over 60,000 delegates arriving in the city, this was no surprise. Stephen Hawking at Web Summit I arrived at the venue…
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3 minutes

Exploring Singapore with Enterprise Nation

By Andi Wilkinson

This month, Me, Andi Wilkinson boldly went where no Factory team member had ever been before. Singapore. The mission was organised by Enterprise Nation and took a delegation of company directors to various locations in the fabulous city of Singapore. The city was striking. To go so far across the world, a fourteen-hour flight and land practically on the other side of the world for me was quite daunting. When I…
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5 minutes

The Consumer Path To Purchase. Why SEO is Never Quite Enough

By Andi Wilkinson

If you are a business with an online presence, the end goal of your online presence is for people to buy your product or service right? Most of us know about SEO, but is that enough? Are you relying on SEO? So you have a website. Great! How are people going to find it? Ignoring all the offline methods, they are going to do one of two things. Search for you,…
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6 minutes

A Breath Of Fresh Air to Simon Danczuk

By Andi Wilkinson

Mid-September we were visited by MP Simon Danczuk. We chatted about the work we do, all things digital and the Borough of Manchester. Simon Danczuk visited web and graphic design agency Made By Factory recently. The company based at The Old Post Office in Rochdale say they are ‘founded with friendship’ and that is evident in the way they operate. “It was a breath of fresh air for me,” said…
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3 minutes
More Articles from Factory

4 Key Pointers for Success with Mobile & Google Shopping

By Ben Tennant

As our mobile devices are now such a significant part of our everyday lives, it is worth noting that this also means they are a significant part of your business’ future success. If your business is in the retail industry, then it is essential that you are geared up for victory through mobile eCommerce and Google Shopping. Consumers are increasingly turning to their mobile devices for everything from initial inspiration…
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11 minutes

5 Common WordPress SEO Mistakes & How To Fix Them

By Andi Wilkinson

Are you making these common WordPress Search Engine Optimisation mistakes? If you’ve invested in a WordPress Website, and are pulling out your hair at Google Analytics because not enough people visit your site. To get the click-through rates you need, look for the common WordPress SEO mistakes made by website owners & how some tweaks could make an all-important difference to your SEO and search engine ranking. Mistake 1: Hidden…
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7 minutes

How To Do Keyword Research in 7 easy steps

By Andi Wilkinson

If you don’t have the foggiest how to do keyword research or where to start, then read on. If I can do this, anyone can.. Keywords. They are still the primary way people find what they are looking for online. This is why as content writers and marketers, we spend a lot of time on keyword research. The Good News About Keyword Research Is that anyone can do it with…
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12 minutes

7 Surefire SEO Strategies for 2019

By Andi Wilkinson

SEO can be pretty frustrating, and it can take a long time to get results. While that’s true, there are some strategies you can implement to make pretty rapid improvements. We are going to look at SEO trends share our SEO Strategies for 2019 in this post. SEO: The BAD news. Ok, so there is some bad news. While SEO is definitely ‘owned’ content, it’s not a ‘once saved always…
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12 minutes

Digital Marketing Jargon Buster – Our Handy Guide.

By Andi Wilkinson

This digital marketing jargon buster is for you if you don’t know your PPC from your Pixel tracking, your SEO from your SERPS, your CRO from your CPC. It’s a quick and handy A-Z of digital marketing terms, you may hear when talking to a digital agency and you may find it handy to speak their language. Analytics As the name suggests, the analysing of data based on people’s browsing…
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8 minutes

What Are The Benefits Of Digital Marketing?

By Ben Tennant

It’s Pretty much a household phrase for anyone in the world of work. But what are the benefits of digital marketing? Is it something you should just put on the back burner? At Made By Factory, we generally refer to it as Digital Marketing. You might call it PPC, Search Engine Marketing, “a minefield” or “one of the dark arts”. Knowing what to call this marketing medium is just one…
Read More…

6 minutes

What We're about

We're an independent Manchester digital marketing agency, co-founded by a seasoned design specialist and a former Googler. We know how to make digital campaigns work to deliver return on investment over and over.
We are here to help you connect your brand to your customers, without jargon, smoke or mirrors. We're just straight talking, honest, friendly humans who like results.

What Our Clients Like About Us

Because there's no 'one size fits all', we really take the time to understand your individual needs. We care about what we do, we listen, work with you and provide the solution you actually need, not the one we want to sell.

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What Are The Benefits Of Digital Marketing?
What Are The Benefits Of Digital Marketing?
What Are The Benefits Of Digital Marketing?
What Are The Benefits Of Digital Marketing?
What Are The Benefits Of Digital Marketing?
What Are The Benefits Of Digital Marketing?

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