Posts Tagged: Digital Marketing
Here's more articles tagged with Digital Marketing
4 Key Pointers for Success with Mobile & Google Shopping
By Ben Tennant
As our mobile devices are now such a significant part of our everyday lives, it is worth noting that this also means they are a significant part of your business’ future success. If your business is in the retail industry, then it is essential that you are geared up for victory through mobile eCommerce and Google Shopping. Consumers are increasingly turning to their mobile devices for everything from initial inspiration…
Read More…
7 Surefire SEO Strategies for 2019
By Andi Wilkinson
SEO can be pretty frustrating, and it can take a long time to get results. While that’s true, there are some strategies you can implement to make pretty rapid improvements. We are going to look at SEO trends share our SEO Strategies for 2019 in this post. SEO: The BAD news. Ok, so there is some bad news. While SEO is definitely ‘owned’ content, it’s not a ‘once saved always…
Read More…
Digital Marketing Jargon Buster – Our Handy Guide.
By Andi Wilkinson
This digital marketing jargon buster is for you if you don’t know your PPC from your Pixel tracking, your SEO from your SERPS, your CRO from your CPC. It’s a quick and handy A-Z of digital marketing terms, you may hear when talking to a digital agency and you may find it handy to speak their language. Analytics As the name suggests, the analysing of data based on people’s browsing…
Read More…
What Are The Benefits Of Digital Marketing?
By Ben Tennant
It’s Pretty much a household phrase for anyone in the world of work. But what are the benefits of digital marketing? Is it something you should just put on the back burner? At Made By Factory, we generally refer to it as Digital Marketing. You might call it PPC, Search Engine Marketing, “a minefield” or “one of the dark arts”. Knowing what to call this marketing medium is just one…
Read More…
How To Create A Digital Marketing Strategy
By Made By Factory
If you own a business today, the chances are a big part of your marketing strategy is digital. Consumers spend their time online. This is evident in retail with a whopping 87% of purchases being made online in the UK. When you’re growing business though, how do you prevent this from being overwhelming? How can you create a thorough and adaptable digital marketing strategy? Here are our top tips for…
Read More…
How to use social media for marketing
By Andi Wilkinson
When done right, Social media marketing is a tool that will generate consistent lead streams and revenues to a business. With so much time and investment involved, how does a marketing team choose which platforms to invest in? Is it a case of just throwing it all at the wall and seeing what sticks? How businesses use social media can be the difference in an influx of inbound leads. There’s…
Read More…
How does SEO Work in WordPress?
By Made By Factory
With over 10 billion pages on the web and counting, every website owner knows that being found online is becoming more and more of a challenge. A great SEO Strategy can help. As well as having an SEO (search engine optimisation) and Pay Per Click strategy to ensure your site is visible, just how can content editors make improvements to their own blogs and pages that they add to on…
Read More…
9 Reasons Managing Your Website Can Kill Conversions
By Andi Wilkinson
Your project is finally launched on the web, the design and development team have tested your site for speed, optimised the pages for search and rolled it out like a shiny new car. You can’t wait to give it a test run. Like any car, it helps to have a bit of knowledge about how to operate it. Like how to check your oil & water, your tyre pressure, how…
Read More…
How to Write a Great Website Brief Part 2
By Andi Wilkinson
In part two of this article on creating a digital brief template we look at more questions to ask a client when designing a marketing plan. In part one we looked at nine elements of a creative brief, brief format. So what other questions do advertising agencies ask clients? We have looked at who you are, what you project aims are, your budget, time frame, point of contact, target audience…
Read More…
How to Write a Great Website Brief: Part 1
By Andi Wilkinson
In this two-part guide, we will establish what is needed to deliver a web design project, there’s no doubt you need a concise, thorough brief. You know your business better than anyone. A good agency will ask the right questions. A great agency will establish a detailed brief with you before starting on your project. Starting with a brief is a great way to get on a good footing with…
Read More…
Factory @ Web Summit 2018
By Ben Tennant
Between 5-8 of November 2018, the tech extravaganza that is Web Summit rolled into Lisbon once more. Factory was there for the second year running to take in all that is hip and happening in the tech arena and also what is yet to come. With over 69,000 people from 159 countries and 1,200 speakers across 24 stages – Web Summit is the place to be for tech. With so…
Read More…
Google AdWords Becomes Google Ads. What You Need To Know.
By Andi Wilkinson
Google AdWords launched way back in 2000 with 350 advertisers. Since then it has gone through many iterations, so it’s no surprise that 2018 brings a major overhaul to their suite of advertising products. So what’s changing apart from the Name? When Google AdWords becomes Google Ads, what will advertisers need to do to stay ahead of the curve? In short, here are the changes that are coming. Google AdWords…
Read More…
Taking Digital Marketing to WordCamp London
By Andi Wilkinson
Teaching at WordCamp London Last year at WordCamp London, I gave a talk on digital marketing. As part of the WordPress community in Manchester and beyond, I’ve been involved in WordCamps for some time. Speakers and guests attend WordCamps from all over the world to listen in on a variety of topics about web and business. I felt though, there was a missing piece of the puzzle. I mean, for…
Read More…
Getting The Most From Your Email Marketing
By Andi Wilkinson
In a time when people are becoming ever more tired of the onslaught of emails, it still manages to be a powerful ally in your sales arsenal. Done right, it can lead your audience down a carefully crafted funnel and right in the path of your product or services. Done wrong you’ll anger them royally and have to beg for forgiveness. We also know there’s a formula for what people…
Read More…
Hand Picked By Google
By Andi Wilkinson
As a Mancunians, We were “proper chuffed” to be picked for Google Elevator. So my business was chosen as only one of thirty agencies in the UK. Chosen for what? Chosen to take part in Google’s elite fast track to success coaching programme ‘Elevator’. Get Me! It’s a three-day course in London, over three months, with personal coaching to boot. There are a few other sessions thrown in too and hopefully…
Read More…
Bringing Google to Town
By Andi Wilkinson
On Thursday, July 13th in Hopwood Hall College, We are bringing Google to Rochdale. The team at Factory will be offering expert advice along with PPC strategists from tech giant Google UK. This short event is aimed at business owners across the borough. We will show specifically how a sound digital strategy can grow your company or brand. Many events of this nature target the Business to Customer sector. But…
Read More…
The Consumer Path To Purchase. Why SEO is Never Quite Enough
By Andi Wilkinson
If you are a business with an online presence, the end goal of your online presence is for people to buy your product or service right? Most of us know about SEO, but is that enough? Are you relying on SEO? So you have a website. Great! How are people going to find it? Ignoring all the offline methods, they are going to do one of two things. Search for you,…
Read More…
A Breath Of Fresh Air to Simon Danczuk
By Andi Wilkinson
Mid-September we were visited by MP Simon Danczuk. We chatted about the work we do, all things digital and the Borough of Manchester. Simon Danczuk visited web and graphic design agency Made By Factory recently. The company based at The Old Post Office in Rochdale say they are ‘founded with friendship’ and that is evident in the way they operate. “It was a breath of fresh air for me,” said…
Read More…
More Articles from Factory
4 Key Pointers for Success with Mobile & Google Shopping
By Ben Tennant
As our mobile devices are now such a significant part of our everyday lives, it is worth noting that this also means they are a significant part of your business’ future success. If your business is in the retail industry, then it is essential that you are geared up for victory through mobile eCommerce and Google Shopping. Consumers are increasingly turning to their mobile devices for everything from initial inspiration…
Read More…
5 Common WordPress SEO Mistakes & How To Fix Them
By Andi Wilkinson
Are you making these common WordPress Search Engine Optimisation mistakes? If you’ve invested in a WordPress Website, and are pulling out your hair at Google Analytics because not enough people visit your site. To get the click-through rates you need, look for the common WordPress SEO mistakes made by website owners & how some tweaks could make an all-important difference to your SEO and search engine ranking. Mistake 1: Hidden…
Read More…
How To Do Keyword Research in 7 easy steps
By Andi Wilkinson
If you don’t have the foggiest how to do keyword research or where to start, then read on. If I can do this, anyone can.. Keywords. They are still the primary way people find what they are looking for online. This is why as content writers and marketers, we spend a lot of time on keyword research. The Good News About Keyword Research Is that anyone can do it with…
Read More…
7 Surefire SEO Strategies for 2019
By Andi Wilkinson
SEO can be pretty frustrating, and it can take a long time to get results. While that’s true, there are some strategies you can implement to make pretty rapid improvements. We are going to look at SEO trends share our SEO Strategies for 2019 in this post. SEO: The BAD news. Ok, so there is some bad news. While SEO is definitely ‘owned’ content, it’s not a ‘once saved always…
Read More…
Digital Marketing Jargon Buster – Our Handy Guide.
By Andi Wilkinson
This digital marketing jargon buster is for you if you don’t know your PPC from your Pixel tracking, your SEO from your SERPS, your CRO from your CPC. It’s a quick and handy A-Z of digital marketing terms, you may hear when talking to a digital agency and you may find it handy to speak their language. Analytics As the name suggests, the analysing of data based on people’s browsing…
Read More…
What Are The Benefits Of Digital Marketing?
By Ben Tennant
It’s Pretty much a household phrase for anyone in the world of work. But what are the benefits of digital marketing? Is it something you should just put on the back burner? At Made By Factory, we generally refer to it as Digital Marketing. You might call it PPC, Search Engine Marketing, “a minefield” or “one of the dark arts”. Knowing what to call this marketing medium is just one…
Read More…
What We're about
We're an independent Manchester digital marketing agency, co-founded by a seasoned design specialist and a former Googler. We know how to make digital campaigns work to deliver return on investment over and over.
We are here to help you connect your brand to your customers, without jargon, smoke or mirrors. We're just straight talking, honest, friendly humans who like results.
What Our Clients Like About Us
Because there's no 'one size fits all', we really take the time to understand your individual needs. We care about what we do, we listen, work with you and provide the solution you actually need, not the one we want to sell.
We Are Trusted By
