Posts Tagged: Digital Marketing
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17 Tips on How to Write a Great Website Brief
By Andi Wilkinson
In this guide, we will establish what is needed to deliver a web design project and how to write the perfect web design brief. A great agency will establish a detailed brief with you before starting on your project. Starting with a killer website brief is a great way to get on a good footing with any digital partner you choose to work with. It can help you get like-for-like…
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4 Key Pointers for Success with Mobile & Google Shopping
By Ben Tennant
As our mobile devices are now such a significant part of our everyday lives, it is worth noting that this also means they are a significant part of your business’ future success. If your business is in the retail industry, then it is essential that you are geared up for victory through mobile eCommerce and Google Shopping. Consumers are increasingly turning to their mobile devices for everything from initial inspiration…
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7 Surefire SEO Strategies for 2019
By Andi Wilkinson
SEO can be pretty frustrating, and it can take a long time to get results. While that’s true, there are some strategies you can implement to make pretty rapid improvements. We are going to look at SEO trends share our SEO Strategies for 2019 in this post. SEO: The BAD news. Ok, so there is some bad news. While SEO is definitely ‘owned’ content, it’s not a ‘once saved always…
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Digital Marketing Jargon Buster – Our Handy Guide.
By Andi Wilkinson
This digital marketing jargon buster is for you if you don’t know your PPC from your Pixel tracking, your SEO from your SERPS, your CRO from your CPC. It’s a quick and handy A-Z of digital marketing terms, you may hear when talking to a digital agency and you may find it handy to speak their language. Analytics As the name suggests, the analysing of data based on people’s browsing…
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What Are The Benefits Of Digital Marketing?
By Ben Tennant
It’s Pretty much a household phrase for anyone in the world of work. But what are the benefits of digital marketing? Is it something you should just put on the back burner? At Made By Factory, we generally refer to it as Digital Marketing. You might call it PPC, Search Engine Marketing, “a minefield” or “one of the dark arts”. Knowing what to call this marketing medium is just one…
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How To Create A Digital Marketing Strategy
By Made By Factory
If you own a business today, the chances are a big part of your marketing strategy is digital. Consumers spend their time online. This is evident in retail with a whopping 87% of purchases being made online in the UK. When you’re growing business though, how do you prevent this from being overwhelming? How can you create a thorough and adaptable digital marketing strategy? Here are our top tips for…
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How to use social media for marketing
By Andi Wilkinson
When done right, Social media marketing is a tool that will generate consistent lead streams and revenues to a business. With so much time and investment involved, how does a marketing team choose which platforms to invest in? Is it a case of just throwing it all at the wall and seeing what sticks? How businesses use Social media can be the difference in an influx of inbound leads. There’s…
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9 Reasons Managing Your Website Can Kill Conversions
By Andi Wilkinson
Your project is finally launched on the web, the design and development team have tested your site for speed, optimised the pages for search and rolled it out like a shiny new car. You can’t wait to give it a test run. Like any car, it helps to have a bit of knowledge about how to operate it. Like how to check your oil & water, your tyre pressure, how…
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Factory @ Web Summit 2018
By Ben Tennant
Between 5-8 of November 2018, the tech extravaganza that is Web Summit rolled into Lisbon once more. Factory was there for the second year running to take in all that is hip and happening in the tech arena and also what is yet to come. With over 69,000 people from 159 countries and 1,200 speakers across 24 stages – Web Summit is the place to be for tech. With so…
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Why Google AdWords is Now Google Ads
By Andi Wilkinson
Google AdWords launched way back in 2000 with 350 advertisers. Since then it has gone through many iterations, so it’s no surprise that 2018 brings a major overhaul to their suite of advertising products. So what’s changing apart from the Name? When Google AdWords becomes Google Ads, what will advertisers need to do to stay ahead of the curve? In short, here are the changes that are coming. Google AdWords…
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Taking Digital Marketing to WordCamp London
By Andi Wilkinson
Teaching at WordCamp London Last year at WordCamp London, I gave a talk on digital marketing. As part of the WordPress community in Manchester and beyond, I’ve been involved in WordCamps for some time. Speakers and guests attend WordCamps from all over the world to listen in on a variety of topics about web and business. I felt though, there was a missing piece of the puzzle. I mean, for…
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Getting The Most From Your Email Marketing
By Andi Wilkinson
In a time when people are becoming ever more tired of the onslaught of emails, it still manages to be a powerful ally in your sales arsenal. Done right, it can lead your audience down a carefully crafted funnel and right in the path of your product or services. Done wrong you’ll anger them royally and have to beg for forgiveness. We also know there’s a formula for what people…
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Hand Picked By Google
By Andi Wilkinson
As a Mancunians, We were “proper chuffed” to be picked for the Google Elevator programme. So my business was chosen as only one of thirty agencies in the UK. Chosen for what? Chosen to take part in Google’s elite fast track to success coaching programme ‘Elevator’. Get Me! It’s a three-day course in London, over three months, with personal coaching to boot. There are a few other sessions thrown in…
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The Consumer Path To Purchase. Why SEO is Never Quite Enough
By Andi Wilkinson
If you are a business with an online presence, the end goal of your online presence is for people to buy your product or service right? Most of us know about SEO, but is that enough? Are you relying on SEO? So you have a website. Great! How are people going to find it? Ignoring all the offline methods, they are going to do one of two things. Search for you,…
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A Breath Of Fresh Air to Simon Danczuk
By Andi Wilkinson
Mid-September we were visited by MP Simon Danczuk. We chatted about the work we do, all things digital and the Borough of Manchester. Simon Danczuk visited web and graphic design agency Made By Factory recently. The company based at The Old Post Office in Rochdale say they are ‘founded with friendship’ and that is evident in the way they operate. “It was a breath of fresh air for me,” said…
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Insights from Google AdWords August 2016
By Andi Wilkinson
Everyone is a genius. But if you ask a fish to climb a tree it will spend the rest of its life believing it is stupid. How does that relate to Google AdWords? Practically every client who engages us spends a good portion of our meetings apologising that they aren’t really that good with the digital stuff. It’s funny. I explain that I never apologise to my mechanic that I…
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Google Partners Badge Celebration Event
By Andi Wilkinson
Back in June after lots of hard work and studying, we achieved Google Partner status. What better way to celebrate this achievement than an invite to Google London for a Google Partners Badge Celebration event. The Google Partners Badge Celebration Event! It was a great opportunity to meet with other agencies and share insights into the world of online advertising. We were also treated to a sneak preview of some…
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Squared Online: Digital Marketing With Google
By Andi Wilkinson
Over the last six months, I have worked hard with Squared Online! I took part in an intense programme, developed with Google, to deliver us the very latest insights into the world of digital marketing and I passed with flying colours! What is Squared Online? Squared Online is the award-winning global digital marketing qualification. It empowers the next generation of digital changemakers with hands-on practical experience and leadership strategy. the…
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More Articles from Factory
The 10 PPC Trends You Need to Know in 2019
By Andi Wilkinson
Another Year and more tools roll out in the world of PPC. How are you supposed to keep up with all the latest PPC industry trends? Our guide to PPC Trends in 2019 has the answers! Google AdWords Becomes Google Ads Last year, Google AdWords became Google Ads mainly because their platform outgrew the name ‘Words’ making way for interactive content, video and so many more options. Ad Copy is…
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9 most important PPC changes you need to know about in 2019
By Ben Tennant
As the dust starts to settle following last week’s Google Marketing Live event in San Francisco, Factory takes a closer look at the key Google Ads discussion points, Digital Marketing enhancements and PPC changes. Google Marketing Live provides Google with a platform to launch and discuss new marketing innovations that we can expect in the coming year and beyond. It is all about shaping the future of digital and Google’s…
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17 Tips on How to Write a Great Website Brief
By Andi Wilkinson
In this guide, we will establish what is needed to deliver a web design project and how to write the perfect web design brief. A great agency will establish a detailed brief with you before starting on your project. Starting with a killer website brief is a great way to get on a good footing with any digital partner you choose to work with. It can help you get like-for-like…
Read More…
Lose those Google position 1 PPC marketing blinkers!
By Ben Tennant
PPC marketing success always comes down to two main factors – strong foundations and a constantly evolving digital strategy. Choosing the right road to PPC marketing success? When looking for real PPC success, you need to make sure you have 1 very clear SMART goal in place. This goal should then have a number of various KPIs that are being tracked to allow for the success you desire. If you…
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4 Key Pointers for Success with Mobile & Google Shopping
By Ben Tennant
As our mobile devices are now such a significant part of our everyday lives, it is worth noting that this also means they are a significant part of your business’ future success. If your business is in the retail industry, then it is essential that you are geared up for victory through mobile eCommerce and Google Shopping. Consumers are increasingly turning to their mobile devices for everything from initial inspiration…
Read More…
5 Common WordPress SEO Mistakes & How To Fix Them
By Andi Wilkinson
Are you making these common WordPress Search Engine Optimisation mistakes? If you’ve invested in a WordPress Website, and are pulling out your hair at Google Analytics because not enough people visit your site. To get the click-through rates you need, look for the common WordPress SEO mistakes made by Website owners & how some tweaks could make an all-important difference to your SEO and search engine ranking. Mistake 1: Hidden…
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Who are we anyway?
Since you made it to the bottom of this page, you may want to know a bit about who we are. We're an independent Manchester digital marketing agency founded by Andi & Matt Wilkinson in 2013. In 2017 Andi & Co teamed up with data savvy ex Googler Ben Tennant & between them, they continue to create clever ideas for a vast range of clients across many sectors.
We have developed digital campaigns & online strategies for companies including Provident Financial Group, Movado and local government. Andi personally specialises in digital strategy for relevant online visibility and future proofed web development. She is a board member for Manchester Digital, a digital advisor for TSB & Enterprise Nation and has won several business awards
As a former Googler, Ben has up-skilled many digital agency owners and staff members to increase their knowledge and usability of Google’s products. He has been a keynote speaker for a Google Ads event at Google head office.
Matt is an accomplished photographer who has been nominated as a finalist in Landscape Photographer of the Year & has prints on sale in John Lewis Department stores. He has also had some of his product shots featured in GQ Magazine. Matt has shot high end products, hotels and restaurants & he's also a skilled graphic designer.
What Our Clients Like About Us
Because there's no 'one size fits all', we really take the time to understand your individual needs. We care about what we do, we listen, work with you and provide the solution you actually need, not the one we want to sell.
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