Posts Tagged: Google Ads
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4 Key Pointers for Success with Mobile & Google Shopping
By Ben Tennant
As our mobile devices are now such a significant part of our everyday lives, it is worth noting that this also means they are a significant part of your business’ future success. If your business is in the retail industry, then it is essential that you are geared up for victory through mobile eCommerce and Google Shopping. Consumers are increasingly turning to their mobile devices for everything from initial inspiration…
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What Are The Benefits Of Digital Marketing?
By Ben Tennant
It’s Pretty much a household phrase for anyone in the world of work. But what are the benefits of digital marketing? Is it something you should just put on the back burner? At Made By Factory, we generally refer to it as Digital Marketing. You might call it PPC, Search Engine Marketing, “a minefield” or “one of the dark arts”. Knowing what to call this marketing medium is just one…
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The Northern Business Exhibition March 12th & 13th
By Andi Wilkinson
The Northern Business Exhibition is the largest show in the North of England and takes place in Manchester every year. This year we will be exhibiting on March 12th & 13th. See our profile here. Thousands of professionals attend the exhibition every year. It has become the go-to event in the North for anyone growing a business or even starting one. There is a sheer volume of networking opportunities, training…
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How To Create A Digital Marketing Strategy
By Made By Factory
If you own a business today, the chances are a big part of your marketing strategy is digital. Consumers spend their time online. This is evident in retail with a whopping 87% of purchases being made online in the UK. When you’re growing business though, how do you prevent this from being overwhelming? How can you create a thorough and adaptable digital marketing strategy? Here are our top tips for…
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How to Write a Digital Marketing Brief
By Ben Tennant
With so many digital marketing mediums available these days, such as Google Ads, it’s difficult to know which to work with. Each one has it’s own features, meaning it can also be very time consuming ensuring everything is correct. A poorly setup marketing campaign means you could be losing money. Everything must be right from the very beginning, starting with the brief. If you’re looking to increase sales or lead…
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Season Greetings and Happy New Year from Factory
By Made By Factory
So, 2018 has been a busy year, We are excited for 2019. There are new projects coming our way and old ones continuing to take advantage of our ongoing services. We would like to take the opportunity to wish all our customers the best for the new year. During the Christmas holidays we will be closed for one week from Friday 21st December. We will reopen on January 2nd New…
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Factory @ Web Summit 2018
By Ben Tennant
Between 5-8 of November 2018, the tech extravaganza that is Web Summit rolled into Lisbon once more. Factory was there for the second year running to take in all that is hip and happening in the tech arena and also what is yet to come. With over 69,000 people from 159 countries and 1,200 speakers across 24 stages – Web Summit is the place to be for tech. With so…
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Google AdWords Becomes Google Ads. What You Need To Know.
By Andi Wilkinson
Google AdWords launched way back in 2000 with 350 advertisers. Since then it has gone through many iterations, so it’s no surprise that 2018 brings a major overhaul to their suite of advertising products. So what’s changing apart from the Name? When Google AdWords becomes Google Ads, what will advertisers need to do to stay ahead of the curve? In short, here are the changes that are coming. Google AdWords…
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Made By Factory Are Joined by Googler Ben Tennant
By Andi Wilkinson
We are super chuffed to announce the arrival of a new partner in our small but growing digital team at Made By Factory. Enter Ben Tennant! Joining us on January 1st is Ben Tennant, who will join us as a company director, partner and head of PPC. So, Ben joins us from tech giant Google UK, where he worked as an Agency Development Manager. We were one of the agencies…
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Bringing Google to Town
By Andi Wilkinson
On Thursday, July 13th in Hopwood Hall College, We are bringing Google to Rochdale. The team at Factory will be offering expert advice along with PPC strategists from tech giant Google UK. This short event is aimed at business owners across the borough. We will show specifically how a sound digital strategy can grow your company or brand. Many events of this nature target the Business to Customer sector. But…
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The Consumer Path To Purchase. Why SEO is Never Quite Enough
By Andi Wilkinson
If you are a business with an online presence, the end goal of your online presence is for people to buy your product or service right? Most of us know about SEO, but is that enough? Are you relying on SEO? So you have a website. Great! How are people going to find it? Ignoring all the offline methods, they are going to do one of two things. Search for you,…
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Insights from Google AdWords August 2016
By Andi Wilkinson
Everyone is a genius. But if you ask a fish to climb a tree it will spend the rest of its life believing it is stupid. How does that relate to Google AdWords? Practically every client who engages us spends a good portion of our meetings apologising that they aren’t really that good with the digital stuff. It’s funny. I explain that I never apologise to my mechanic that I…
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Google Partners Badge Celebration Event
By Andi Wilkinson
Back in June after lots of hard work and studying, we achieved Google Partner status. What better way to celebrate this achievement than an invite to Google London for a Google Partners Badge Celebration event. The Google Partners Badge Celebration Event! It was a great opportunity to meet with other agencies and share insights into the world of online advertising. We were also treated to a sneak preview of some…
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The Mobile Advertising Landscape.
By Andi Wilkinson
Let’s talk about mobile advertising. We live in a multi-screen world. And that’s not just digital devices it includes TV, computers, mobile, tablet, desktop, laptops and an array of other devices we may use to connect to the outside world. In order to connect with our customers, then business must engage consumers in their multi-device life. Back in 2013, TV was still the forerunner, with mobile usage creeping up behind….
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Our Live Stream With Google
By Andi Wilkinson
Tomorrow at 3:30 pm we’re hosting our first ever live stream on YouTube, live from our office with our Google Adwords account managers Andy Brownlie and Joanna Jarjue. If you want to ask a question for Google, live, Tweet us @MadebyFctry or join in the conversation on YouTube, and comment in the chat section. Tips for watching our Live Stream Mobile & tablet users Search for our Channel in the…
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March Madness. Dublin, Downing Street and Developers
By Andi Wilkinson
There’s something to be said about March madness. Especially this month at CreativJam. It’s almost a year since Danny and I opened our office in Manchester, Greater Manchester. This has been the most eventful month for us yet. Developers We started on the first of March by welcoming our new software and web developer, Matt Pryor to the team. To be honest, it feels like he has been here forever….
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More Articles from Factory
4 Key Pointers for Success with Mobile & Google Shopping
By Ben Tennant
As our mobile devices are now such a significant part of our everyday lives, it is worth noting that this also means they are a significant part of your business’ future success. If your business is in the retail industry, then it is essential that you are geared up for victory through mobile eCommerce and Google Shopping. Consumers are increasingly turning to their mobile devices for everything from initial inspiration…
Read More…
5 Common WordPress SEO Mistakes & How To Fix Them
By Andi Wilkinson
Are you making these common WordPress Search Engine Optimisation mistakes? If you’ve invested in a WordPress Website, and are pulling out your hair at Google Analytics because not enough people visit your site. To get the click-through rates you need, look for the common WordPress SEO mistakes made by website owners & how some tweaks could make an all-important difference to your SEO and search engine ranking. Mistake 1: Hidden…
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How To Do Keyword Research in 7 easy steps
By Andi Wilkinson
If you don’t have the foggiest how to do keyword research or where to start, then read on. If I can do this, anyone can.. Keywords. They are still the primary way people find what they are looking for online. This is why as content writers and marketers, we spend a lot of time on keyword research. The Good News About Keyword Research Is that anyone can do it with…
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7 Surefire SEO Strategies for 2019
By Andi Wilkinson
SEO can be pretty frustrating, and it can take a long time to get results. While that’s true, there are some strategies you can implement to make pretty rapid improvements. We are going to look at SEO trends share our SEO Strategies for 2019 in this post. SEO: The BAD news. Ok, so there is some bad news. While SEO is definitely ‘owned’ content, it’s not a ‘once saved always…
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Digital Marketing Jargon Buster – Our Handy Guide.
By Andi Wilkinson
This digital marketing jargon buster is for you if you don’t know your PPC from your Pixel tracking, your SEO from your SERPS, your CRO from your CPC. It’s a quick and handy A-Z of digital marketing terms, you may hear when talking to a digital agency and you may find it handy to speak their language. Analytics As the name suggests, the analysing of data based on people’s browsing…
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What Are The Benefits Of Digital Marketing?
By Ben Tennant
It’s Pretty much a household phrase for anyone in the world of work. But what are the benefits of digital marketing? Is it something you should just put on the back burner? At Made By Factory, we generally refer to it as Digital Marketing. You might call it PPC, Search Engine Marketing, “a minefield” or “one of the dark arts”. Knowing what to call this marketing medium is just one…
Read More…
What We're about
We're an independent Manchester digital marketing agency, co-founded by a seasoned design specialist and a former Googler. We know how to make digital campaigns work to deliver return on investment over and over.
We are here to help you connect your brand to your customers, without jargon, smoke or mirrors. We're just straight talking, honest, friendly humans who like results.
What Our Clients Like About Us
Because there's no 'one size fits all', we really take the time to understand your individual needs. We care about what we do, we listen, work with you and provide the solution you actually need, not the one we want to sell.
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