Posts Tagged: Google Ads
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12 Digital Marketing Audit Checks To Maximise Your Performance
By Ben Tennant
If you’re investing in digital marketing for your business, then you need to ensure your budget is being used to its maximum potential. Regular digital marketing audits are vital to your success. Just like every other investment you make, it is imperative to check everything is on track to hit the goals that are in place. A digital marketing strategy should never be launched with a “set and leave” mentality….
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Boost store sales with Local Inventory Ads
By Ben Tennant
Google Shopping is not purely an online sales tool. You can also drive customers to your bricks and mortar store with Local Inventory Ads. Online shopping is great, but people still love the feeling of walking into a physical store and buying what they want there and then. Capture the attention of people who are searching for your products on their mobile devices and who want to buy now. Google…
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Our 6 steps to getting digital marketing right!
By Ben Tennant
These days, the term “Digital marketing” raises an extensive list of questions that need answering. Planning and being open to change down the line are two of the most important things in creating a strategy. When looking at your digital marketing strategy, there are so many questions to consider and here are just a few: You know your business needs to have a presence, but what sort of presence? Which…
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The 10 PPC Trends You Need to Know in 2019
By Andi Wilkinson
Another Year and more tools roll out in the world of PPC. How are you supposed to keep up with all the latest PPC industry trends? Our guide to PPC Trends in 2019 has the answers! Google AdWords Becomes Google Ads Last year, Google AdWords became Google Ads mainly because their platform outgrew the name ‘Words’ making way for interactive content, video and so many more options. Ad Copy is…
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Lose those Google position 1 PPC marketing blinkers!
By Ben Tennant
PPC marketing success always comes down to two main factors – strong foundations and a constantly evolving digital strategy. Choosing the right road to PPC marketing success? When looking for real PPC success, you need to make sure you have 1 very clear SMART goal in place. This goal should then have a number of various KPIs that are being tracked to allow for the success you desire. If you…
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4 Key Pointers for Success with Mobile & Google Shopping
By Ben Tennant
As our mobile devices are now such a significant part of our everyday lives, it is worth noting that this also means they are a significant part of your business’ future success. If your business is in the retail industry, then it is essential that you are geared up for victory through mobile eCommerce and Google Shopping. Consumers are increasingly turning to their mobile devices for everything from initial inspiration…
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What Are The Benefits Of Digital Marketing?
By Ben Tennant
It’s Pretty much a household phrase for anyone in the world of work. But what are the benefits of digital marketing? Is it something you should just put on the back burner? At Made By Factory, we generally refer to it as Digital Marketing. You might call it PPC, Search Engine Marketing, “a minefield” or “one of the dark arts”. Knowing what to call this marketing medium is just one…
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How To Create A Digital Marketing Strategy
By Made By Factory
If you own a business today, the chances are a big part of your marketing strategy is digital. Consumers spend their time online. This is evident in retail with a whopping 87% of purchases being made online in the UK. When you’re growing business though, how do you prevent this from being overwhelming? How can you create a thorough and adaptable digital marketing strategy? Here are our top tips for…
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The Northern Business Exhibition March 12th & 13th
By Andi Wilkinson
The Northern Business Exhibition is the largest show in the North of England and takes place in Manchester every year. This year we will be exhibiting on March 12th & 13th. See our profile here. Thousands of professionals attend the exhibition every year. It has become the go-to event in the North for anyone growing a business or even starting one. There is a sheer volume of networking opportunities, training…
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How to Write a Digital Marketing Brief
By Ben Tennant
With so many digital marketing mediums available these days, such as Google Ads, it’s difficult to know which to work with. This article will take you through how to craft a solid digital marketing brief. Each one has it’s own features, meaning it can also be very time consuming ensuring everything is correct. A poorly setup marketing campaign means you could be losing money. Everything must be right from the…
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Factory @ Web Summit 2018
By Ben Tennant
Between 5-8 of November 2018, the tech extravaganza that is Web Summit rolled into Lisbon once more. Factory was there for the second year running to take in all that is hip and happening in the tech arena and also what is yet to come. With over 69,000 people from 159 countries and 1,200 speakers across 24 stages – Web Summit is the place to be for tech. With so…
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Why Google AdWords is Now Google Ads
By Andi Wilkinson
Google AdWords launched way back in 2000 with 350 advertisers. Since then it has gone through many iterations, so it’s no surprise that 2018 brings a major overhaul to their suite of advertising products. So what’s changing apart from the Name? When Google AdWords becomes Google Ads, what will advertisers need to do to stay ahead of the curve? In short, here are the changes that are coming. Google AdWords…
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Made By Factory Are Joined by Googler Ben Tennant
By Andi Wilkinson
We are super chuffed to announce the arrival of a new partner in our small but growing digital team at Made By Factory. Enter Ex-Googler, Ben Tennant! Ben Tennant, joined Made By Factory on January 1 2018 as a company director, equal partner and head of PPC. Ben joined us from tech company giant Google UK, where he worked as a Google Agency Development Manager. We were one of the…
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The Consumer Path To Purchase. Why SEO is Never Quite Enough
By Andi Wilkinson
If you are a business with an online presence, the end goal of your online presence is for people to buy your product or service right? Most of us know about SEO, but is that enough? Are you relying on SEO? So you have a website. Great! How are people going to find it? Ignoring all the offline methods, they are going to do one of two things. Search for you,…
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Insights from Google AdWords August 2016
By Andi Wilkinson
Everyone is a genius. But if you ask a fish to climb a tree it will spend the rest of its life believing it is stupid. How does that relate to Google AdWords? Practically every client who engages us spends a good portion of our meetings apologising that they aren’t really that good with the digital stuff. It’s funny. I explain that I never apologise to my mechanic that I…
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Google Partners Badge Celebration Event
By Andi Wilkinson
Back in June after lots of hard work and studying, we achieved Google Partner status. What better way to celebrate this achievement than an invite to Google London for a Google Partners Badge Celebration event. The Google Partners Badge Celebration Event! It was a great opportunity to meet with other agencies and share insights into the world of online advertising. We were also treated to a sneak preview of some…
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The Mobile Advertising Landscape.
By Andi Wilkinson
Let’s talk about mobile advertising. We live in a multi-screen world. And that’s not just digital devices it includes TV, computers, mobile, tablet, desktop, laptops and an array of other devices we may use to connect to the outside world. In order to connect with our customers, then business must engage consumers in their multi-device life. Back in 2013, TV was still the forerunner, with mobile usage creeping up behind….
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March Madness. Dublin, Downing Street and Developers
By Andi Wilkinson
There’s something to be said about March madness. Especially this month at CreativJam. It’s almost a year since Danny and I opened our office in Manchester, Greater Manchester. This has been the most eventful month for us yet. Developers We started on the first of March by welcoming our new software and web developer, Matt Pryor to the team. To be honest, it feels like he has been here forever….
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More Articles from Factory
12 Digital Marketing Audit Checks To Maximise Your Performance
By Ben Tennant
If you’re investing in digital marketing for your business, then you need to ensure your budget is being used to its maximum potential. Regular digital marketing audits are vital to your success. Just like every other investment you make, it is imperative to check everything is on track to hit the goals that are in place. A digital marketing strategy should never be launched with a “set and leave” mentality….
Read More…
Boost store sales with Local Inventory Ads
By Ben Tennant
Google Shopping is not purely an online sales tool. You can also drive customers to your bricks and mortar store with Local Inventory Ads. Online shopping is great, but people still love the feeling of walking into a physical store and buying what they want there and then. Capture the attention of people who are searching for your products on their mobile devices and who want to buy now. Google…
Read More…
Our 6 steps to getting digital marketing right!
By Ben Tennant
These days, the term “Digital marketing” raises an extensive list of questions that need answering. Planning and being open to change down the line are two of the most important things in creating a strategy. When looking at your digital marketing strategy, there are so many questions to consider and here are just a few: You know your business needs to have a presence, but what sort of presence? Which…
Read More…
Why Your Website Speed is Everything
By Andi Wilkinson
If your website is slow, you can forget nearly everything else, your visitors will get bored and leave. like waiting for a meal, people aren’t going to stick around forever, and even if they wait this time, they won’t come back. What do we mean by page speed? Simply put, page speed is how fast the content on your page loads onto a screen, Not to be confused with Site…
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The 10 PPC Trends You Need to Know in 2019
By Andi Wilkinson
Another Year and more tools roll out in the world of PPC. How are you supposed to keep up with all the latest PPC industry trends? Our guide to PPC Trends in 2019 has the answers! Google AdWords Becomes Google Ads Last year, Google AdWords became Google Ads mainly because their platform outgrew the name ‘Words’ making way for interactive content, video and so many more options. Ad Copy is…
Read More…
9 most important PPC changes you need to know about in 2019
By Ben Tennant
As the dust starts to settle following last week’s Google Marketing Live event in San Francisco, Factory takes a closer look at the key Google Ads discussion points, Digital Marketing enhancements and PPC changes. Google Marketing Live provides Google with a platform to launch and discuss new marketing innovations that we can expect in the coming year and beyond. It is all about shaping the future of digital and Google’s…
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Who are we anyway?
Since you made it to the bottom of this page, you may want to know a bit about who we are. We're an independent Manchester digital marketing agency founded by Andi & Matt Wilkinson in 2013. In 2017 Andi & Co teamed up with data savvy ex Googler Ben Tennant & between them, they continue to create clever ideas for a vast range of clients across many sectors.
We have developed digital campaigns & online strategies for companies including Provident Financial Group, Movado and local government. Andi personally specialises in digital strategy for relevant online visibility and future proofed web development. She is a board member for Manchester Digital, a digital advisor for TSB & Enterprise Nation and has won several business awards
As a former Googler, Ben has up-skilled many digital agency owners and staff members to increase their knowledge and usability of Google’s products. He has been a keynote speaker for a Google Ads event at Google head office.
Matt is an accomplished photographer who has been nominated as a finalist in Landscape Photographer of the Year & has prints on sale in John Lewis Department stores. He has also had some of his product shots featured in GQ Magazine. Matt has shot high end products, hotels and restaurants & he's also a skilled graphic designer.
What Our Clients Like About Us
Because there's no 'one size fits all', we really take the time to understand your individual needs. We care about what we do, we listen, work with you and provide the solution you actually need, not the one we want to sell.
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