Posts Tagged: Google

Here's more articles tagged with Google

4 Key Pointers for Success with Mobile & Google Shopping

By Ben Tennant

As our mobile devices are now such a significant part of our everyday lives, it is worth noting that this also means they are a significant part of your business’ future success. If your business is in the retail industry, then it is essential that you are geared up for victory through mobile eCommerce and Google Shopping. Consumers are increasingly turning to their mobile devices for everything from initial inspiration…
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11 minutes

How Often Does Google Crawl My Website?

By Andi Wilkinson

Reasons Why Quality Content is actually King We’ve all seen some film where someone creates a website and ‘puts it live’ and within minutes the laptop ‘dings’ because someone is visiting. Whilst this is a fun notion, and whilst we have run many a paid campaign and watched with baited breath as the clicks roll in, it still begs the question, when it comes to organic ‘owned’ content, how often…
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4 minutes

What Google Canonical URL Changes Could Mean For Your Website

By Andi Wilkinson

On April 10th 2019, Google will change the way traffic is attributed in the Search Console, based on canonical URL data. Currently, performance reports credit all page metrics to the referring URL from a google search. What does this mean? Let’s say you have two versions of your website, a mobile version and a desktop version. The content on both is identical. To avoid duplicate content, you assign canonical URLs…
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3 minutes

Made By Factory Are Joined by Googler Ben Tennant

By Andi Wilkinson

We are super chuffed to announce the arrival of a new partner in our small but growing digital team at Made By Factory. Enter Ben Tennant! Joining us on January 1st is Ben Tennant, who will join us as a company director, partner and head of PPC. So, Ben joins us from tech giant Google UK, where he worked as an Agency Development Manager. We were one of the agencies…
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2 minutes

Hand Picked By Google

By Andi Wilkinson

As a Mancunians, We were “proper chuffed” to be picked for Google Elevator. So my business was chosen as only one of thirty agencies in the UK. Chosen for what? Chosen to take part in Google’s elite fast track to success coaching programme ‘Elevator’. Get Me! It’s a three-day course in London, over three months, with personal coaching to boot. There are a few other sessions thrown in too and hopefully…
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3 minutes

Insights from Google AdWords August 2016

By Andi Wilkinson

Everyone is a genius. But if you ask a fish to climb a tree it will spend the rest of its life believing it is stupid. How does that relate to Google AdWords? Practically every client who engages us spends a good portion of our meetings apologising that they aren’t really that good with the digital stuff. It’s funny. I explain that I never apologise to my mechanic that I…
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7 minutes

The Mobile Advertising Landscape.

By Andi Wilkinson

Let’s talk about mobile advertising. We live in a multi-screen world. And that’s not just digital devices it includes TV, computers, mobile, tablet, desktop, laptops and an array of other devices we may use to connect to the outside world. In order to connect with our customers, then business must engage consumers in their multi-device life. Back in 2013, TV was still the forerunner, with mobile usage creeping up behind….
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7 minutes

Made By Factory and Google Give Advice to Food Brands

By Andi Wilkinson

This month, We teamed up with global powerhouse Google. Our mission: To offer local businesses access to workshops and services that will help drive more traffic to their websites. In turn, get them better business results, online. Made By Factory, MyHi, Naturelly & Google We are one of only a limited number of agencies in the North West, qualified to work with Google. We advise businesses on how they can improve…
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3 minutes

March Madness. Dublin, Downing Street and Developers

By Andi Wilkinson

There’s something to be said about March madness. Especially this month at CreativJam. It’s almost a year since Danny and I opened our office in Manchester, Greater Manchester. This has been the most eventful month for us yet. Developers We started on the first of March by welcoming our new software and web developer, Matt Pryor to the team. To be honest, it feels like he has been here forever….
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4 minutes

Made By Factory Visit Google!

By Andi Wilkinson

A fitting trip after I recently completed Squared Online Training with Google UK. On this gloomy Manchester morning,  Danny, Jess and I – lovingly nicknamed #JamFam – boarded the Pendolino from Manchester to Euston; we were on our way to visit Google. A change from Media City. Whilst on the train we met Helen Knowles, who was writing her master’s thesis in fine art & focussing on film. I missed…
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4 minutes

Squared Online: Digital Marketing With Google

By Andi Wilkinson

Over the last six months, I have worked hard with Squared Online! I took part in an intense programme, developed with Google, to deliver us the very latest insights into the world of digital marketing and I passed with flying colours! What is Squared Online? Squared Online is the award-winning global digital marketing qualification. It empowers the next generation of digital changemakers with hands-on practical experience and leadership strategy.   the…
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2 minutes
More Articles from Factory

4 Key Pointers for Success with Mobile & Google Shopping

By Ben Tennant

As our mobile devices are now such a significant part of our everyday lives, it is worth noting that this also means they are a significant part of your business’ future success. If your business is in the retail industry, then it is essential that you are geared up for victory through mobile eCommerce and Google Shopping. Consumers are increasingly turning to their mobile devices for everything from initial inspiration…
Read More…

11 minutes

5 Common WordPress SEO Mistakes & How To Fix Them

By Andi Wilkinson

Are you making these common WordPress Search Engine Optimisation mistakes? If you’ve invested in a WordPress Website, and are pulling out your hair at Google Analytics because not enough people visit your site. To get the click-through rates you need, look for the common WordPress SEO mistakes made by website owners & how some tweaks could make an all-important difference to your SEO and search engine ranking. Mistake 1: Hidden…
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7 minutes

How To Do Keyword Research in 7 easy steps

By Andi Wilkinson

If you don’t have the foggiest how to do keyword research or where to start, then read on. If I can do this, anyone can.. Keywords. They are still the primary way people find what they are looking for online. This is why as content writers and marketers, we spend a lot of time on keyword research. The Good News About Keyword Research Is that anyone can do it with…
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12 minutes

7 Surefire SEO Strategies for 2019

By Andi Wilkinson

SEO can be pretty frustrating, and it can take a long time to get results. While that’s true, there are some strategies you can implement to make pretty rapid improvements. We are going to look at SEO trends share our SEO Strategies for 2019 in this post. SEO: The BAD news. Ok, so there is some bad news. While SEO is definitely ‘owned’ content, it’s not a ‘once saved always…
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12 minutes

Digital Marketing Jargon Buster – Our Handy Guide.

By Andi Wilkinson

This digital marketing jargon buster is for you if you don’t know your PPC from your Pixel tracking, your SEO from your SERPS, your CRO from your CPC. It’s a quick and handy A-Z of digital marketing terms, you may hear when talking to a digital agency and you may find it handy to speak their language. Analytics As the name suggests, the analysing of data based on people’s browsing…
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8 minutes

What Are The Benefits Of Digital Marketing?

By Ben Tennant

It’s Pretty much a household phrase for anyone in the world of work. But what are the benefits of digital marketing? Is it something you should just put on the back burner? At Made By Factory, we generally refer to it as Digital Marketing. You might call it PPC, Search Engine Marketing, “a minefield” or “one of the dark arts”. Knowing what to call this marketing medium is just one…
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6 minutes

What We're about

We're an independent Manchester digital marketing agency, co-founded by a seasoned design specialist and a former Googler. We know how to make digital campaigns work to deliver return on investment over and over.
We are here to help you connect your brand to your customers, without jargon, smoke or mirrors. We're just straight talking, honest, friendly humans who like results.

What Our Clients Like About Us

Because there's no 'one size fits all', we really take the time to understand your individual needs. We care about what we do, we listen, work with you and provide the solution you actually need, not the one we want to sell.

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What Are The Benefits Of Digital Marketing?
What Are The Benefits Of Digital Marketing?
What Are The Benefits Of Digital Marketing?
What Are The Benefits Of Digital Marketing?
What Are The Benefits Of Digital Marketing?
What Are The Benefits Of Digital Marketing?

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