Posts Tagged: Google

Here's more articles tagged with Google

4 Key Pointers for Success with Mobile & Google Shopping

By Ben Tennant

As our mobile devices are now such a significant part of our everyday lives, it is worth noting that this also means they are a significant part of your business’ future success. If your business is in the retail industry, then it is essential that you are geared up for victory through mobile eCommerce and Google Shopping. Consumers are increasingly turning to their mobile devices for everything from initial inspiration…
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11 minutes

How Often Does Google Crawl My Website?

By Andi Wilkinson

We’ve all seen some film where someone creates a website and ‘puts it live’ and within minutes the laptop ‘dings’ because someone is visiting. Whilst this is a really fun notion, and whilst we have run many a paid campaign and watched with bated breath as the clicks roll in, it still begs the question: When it comes to organic ‘owned’ content, how often does Google crawl my website and…
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7 minutes

What Google Canonical URL Changes Could Mean For Your Website

By Andi Wilkinson

On April 10th 2019, Google will change the way traffic is attributed in the Search Console, based on canonical URL data. Currently, performance reports credit all page metrics to the referring URL from a google search. What does this mean? Let’s say you have two versions of your website, a mobile version and a desktop version. The content on both is identical. To avoid duplicate content, you assign canonical URLs…
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3 minutes

Made By Factory Are Joined by Googler Ben Tennant

By Andi Wilkinson

We are super chuffed to announce the arrival of a new partner in our small but growing digital team at Made By Factory. Enter Ex-Googler, Ben Tennant! Ben Tennant, joined Made By Factory on January 1 2018 as a company director, equal partner and head of PPC. Ben joined us from tech company giant Google UK, where he worked as a Google Agency Development Manager. We were one of the…
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3 minutes

Hand Picked By Google

By Andi Wilkinson

As a Mancunians, We were “proper chuffed” to be picked for the Google Elevator programme. So my business was chosen as only one of thirty agencies in the UK. Chosen for what? Chosen to take part in Google’s elite fast track to success coaching programme ‘Elevator’. Get Me! It’s a three-day course in London, over three months, with personal coaching to boot. There are a few other sessions thrown in…
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3 minutes

Insights from Google AdWords August 2016

By Andi Wilkinson

Everyone is a genius. But if you ask a fish to climb a tree it will spend the rest of its life believing it is stupid. How does that relate to Google AdWords? Practically every client who engages us spends a good portion of our meetings apologising that they aren’t really that good with the digital stuff. It’s funny. I explain that I never apologise to my mechanic that I…
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7 minutes

The Mobile Advertising Landscape.

By Andi Wilkinson

Let’s talk about mobile advertising. We live in a multi-screen world. And that’s not just digital devices it includes TV, computers, mobile, tablet, desktop, laptops and an array of other devices we may use to connect to the outside world. In order to connect with our customers, then business must engage consumers in their multi-device life. Back in 2013, TV was still the forerunner, with mobile usage creeping up behind….
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7 minutes

Made By Factory and Google Give Advice to Food Brands

By Andi Wilkinson

This month, We teamed up with global powerhouse Google. Our mission: To offer local businesses access to workshops and services that will help drive more traffic to their websites. In turn, get them better business results, online. Made By Factory, MyHi, Naturelly & Google We are one of only a limited number of agencies in the North West, qualified to work with Google. We advise businesses on how they can improve…
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3 minutes

March Madness. Dublin, Downing Street and Developers

By Andi Wilkinson

There’s something to be said about March madness. Especially this month at CreativJam. It’s almost a year since Danny and I opened our office in Manchester, Greater Manchester. This has been the most eventful month for us yet. Developers We started on the first of March by welcoming our new software and web developer, Matt Pryor to the team. To be honest, it feels like he has been here forever….
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4 minutes

Made By Factory Visit Google!

By Andi Wilkinson

A fitting trip after I recently completed Squared Online Training with Google UK. On this gloomy Manchester morning,  Danny, Jess and I – lovingly nicknamed #JamFam – boarded the Pendolino from Manchester to Euston; we were on our way to visit Google. A change from Media City. Whilst on the train we met Helen Knowles, who was writing her master’s thesis in fine art & focussing on film. I missed…
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4 minutes

Squared Online: Digital Marketing With Google

By Andi Wilkinson

Over the last six months, I have worked hard with Squared Online! I took part in an intense programme, developed with Google, to deliver us the very latest insights into the world of digital marketing and I passed with flying colours! What is Squared Online? Squared Online is the award-winning global digital marketing qualification. It empowers the next generation of digital changemakers with hands-on practical experience and leadership strategy.   the…
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2 minutes
More Articles from Factory

The 10 PPC Trends You Need to Know in 2019

By Andi Wilkinson

Another Year and more tools roll out in the world of PPC. How are you supposed to keep up with all the latest PPC industry trends? Our guide to PPC Trends in 2019 has the answers! Google AdWords Becomes Google Ads Last year, Google AdWords became Google Ads mainly because their platform outgrew the name ‘Words’ making way for interactive content, video and so many more options. Ad Copy is…
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13 minutes

9 most important PPC changes you need to know about in 2019

By Ben Tennant

As the dust starts to settle following last week’s Google Marketing Live event in San Francisco, Factory takes a closer look at the key Google Ads discussion points, Digital Marketing enhancements and PPC changes. Google Marketing Live provides Google with a platform to launch and discuss new marketing innovations that we can expect in the coming year and beyond. It is all about shaping the future of digital and Google’s…
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15 minutes

17 Tips on How to Write a Great Website Brief

By Andi Wilkinson

In this guide, we will establish what is needed to deliver a web design project and how to write the perfect web design brief. A great agency will establish a detailed brief with you before starting on your project. Starting with a killer website brief is a great way to get on a good footing with any digital partner you choose to work with. It can help you get like-for-like…
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18 minutes

Lose those Google position 1 PPC marketing blinkers!

By Ben Tennant

PPC marketing success always comes down to two main factors – strong foundations and a constantly evolving digital strategy. Choosing the right road to PPC marketing success? When looking for real PPC success, you need to make sure you have 1 very clear SMART goal in place. This goal should then have a number of various KPIs that are being tracked to allow for the success you desire. If you…
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7 minutes

4 Key Pointers for Success with Mobile & Google Shopping

By Ben Tennant

As our mobile devices are now such a significant part of our everyday lives, it is worth noting that this also means they are a significant part of your business’ future success. If your business is in the retail industry, then it is essential that you are geared up for victory through mobile eCommerce and Google Shopping. Consumers are increasingly turning to their mobile devices for everything from initial inspiration…
Read More…

11 minutes

5 Common WordPress SEO Mistakes & How To Fix Them

By Andi Wilkinson

Are you making these common WordPress Search Engine Optimisation mistakes? If you’ve invested in a WordPress Website, and are pulling out your hair at Google Analytics because not enough people visit your site. To get the click-through rates you need, look for the common WordPress SEO mistakes made by Website owners & how some tweaks could make an all-important difference to your SEO and search engine ranking. Mistake 1: Hidden…
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7 minutes

Who are we anyway?

Since you made it to the bottom of this page, you may want to know a bit about who we are. We're an independent Manchester digital marketing agency founded by Andi & Matt Wilkinson in 2013. In 2017 Andi & Co teamed up with data savvy ex Googler Ben Tennant & between them, they continue to create clever ideas for a vast range of clients across many sectors.

We have developed digital campaigns & online strategies for companies including Provident Financial Group, Movado and local government. Andi personally specialises in digital strategy for relevant online visibility and future proofed web development. She is a board member for Manchester Digital, a digital advisor for TSB & Enterprise Nation and has won several business awards

As a former Googler, Ben has up-skilled many digital agency owners and staff members to increase their knowledge and usability of Google’s products. He has been a keynote speaker for a Google Ads event at Google head office.

Matt is an accomplished photographer who has been nominated as a finalist in Landscape Photographer of the Year & has prints on sale in John Lewis Department stores. He has also had some of his product shots featured in GQ Magazine. Matt has shot high end products, hotels and restaurants & he's also a skilled graphic designer.

What Our Clients Like About Us

Because there's no 'one size fits all', we really take the time to understand your individual needs. We care about what we do, we listen, work with you and provide the solution you actually need, not the one we want to sell.

We Are Trusted By

5 Common WordPress SEO Mistakes & How To Fix Them
5 Common WordPress SEO Mistakes & How To Fix Them
5 Common WordPress SEO Mistakes & How To Fix Them
5 Common WordPress SEO Mistakes & How To Fix Them
5 Common WordPress SEO Mistakes & How To Fix Them
5 Common WordPress SEO Mistakes & How To Fix Them

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