Posts Tagged: WordPress

Here's more articles tagged with WordPress

5 Common WordPress SEO Mistakes & How To Fix Them

By Andi Wilkinson

Are you making these common WordPress Search Engine Optimisation mistakes? If you’ve invested in a WordPress Website, and are pulling out your hair at Google Analytics because not enough people visit your site. To get the click-through rates you need, look for the common WordPress SEO mistakes made by website owners & how some tweaks could make an all-important difference to your SEO and search engine ranking. Mistake 1: Hidden…
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7 minutes

How does SEO Work in WordPress?

By Made By Factory

With over 10 billion pages on the web and counting, every website owner knows that being found online is becoming more and more of a challenge. A great SEO Strategy can help. As well as having an SEO (search engine optimisation) and Pay Per Click strategy to ensure your site is visible, just how can content editors make improvements to their own blogs and pages that they add to on…
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4 minutes

9 Reasons Managing Your Website Can Kill Conversions

By Andi Wilkinson

Your project is finally launched on the web, the design and development team have tested your site for speed, optimised the pages for search and rolled it out like a shiny new car. You can’t wait to give it a test run. Like any car, it helps to have a bit of knowledge about how to operate it. Like how to check your oil & water, your tyre pressure, how…
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7 minutes

How to Write a Great Website Brief Part 2

By Andi Wilkinson

In part two of this article on creating a digital brief template we look at more questions to ask a client when designing a marketing plan. In part one we looked at nine elements of a creative brief, brief format. So what other questions do advertising agencies ask clients? We have looked at who you are, what you project aims are, your budget, time frame, point of contact, target audience…
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14 minutes

How to Write a Great Website Brief: Part 1

By Andi Wilkinson

In this two-part guide, we will establish what is needed to deliver a web design project, there’s no doubt you need a concise, thorough brief. You know your business better than anyone. A good agency will ask the right questions. A great agency will establish a detailed brief with you before starting on your project. Starting with a brief is a great way to get on a good footing with…
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9 minutes

7 Reasons Why We Offer Managed WordPress Hosting

By Made By Factory

What if I told you half your website problems could be coming from your hosting provider? The majority of our websites are bespoke WordPress Builds, and we use dedicated WordPress Hosting. You might not know what this means, and even if you do, you may not care, but there’s a ton of reasons why managed WordPress hosting is the bomb for your WordPress Website. There are cheap hosting options everywhere,…
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5 minutes

How Will WordPress 5 affect your website?

By Andi Wilkinson

This week WordPress announced its release date of version 5 for December 6th 2018. This morning it’s here. The response from the WordPress community has been less than positive. This is the first major release since 2014, and it’s bound to be a cause for concern. WordPress co-founder Matt Mullenweg gave only three days notice with his announcement, this coming at a time when millions of online businesses rely on…
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4 minutes

Taking Digital Marketing to WordCamp London

By Andi Wilkinson

Teaching at WordCamp London Last year at WordCamp London, I gave a talk on digital marketing. As part of the WordPress community in Manchester and beyond, I’ve been involved in WordCamps for some time. Speakers and guests attend WordCamps from all over the world to listen in on a variety of topics about web and business. I felt though, there was a missing piece of the puzzle. I mean, for…
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6 minutes

Factory @ WordCamp 2017

By Andi Wilkinson

There’s nothing like a good old WordCamp and ‘up Norf’ we pride ourselves on good old Northern hospitality. WordCamp 2017 was no different. This year marked another year for WordCamp Manchester at Manchester’s Metropolitan University. Around three hundred attendees came from all over to learn about all things WordPress This year as part of the organising team. I was responsible for a contributor day. When I first heard the term…
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2 minutes

WordCamp Europe. A Mancunian In Paris.

By Andi Wilkinson

When I sat drinking Zombies with WordPress Wrangler Tom, in Sandanista in Manchester, I had no idea what I was getting myself into. WordCamp Europe. WordCamp Europe was in Paris. Uniting 1900 attendees from around 80 countries. There were another 1000 or so who joined via live stream. It was something amazing to behold. I embarked on my journey. The first time I had ever travelled overseas alone, I felt so…
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4 minutes

WordPress Contributor Day for Dummies

By Andi Wilkinson

I want to demystify WordPress Contributor Day. I’m currently working on organising and shouting out about the contributor day for WordCamp Manchester so I thought I would come to Paris and see the biggest WordCamp Contributor Day in Action. When I first heard the term ‘WordPress contributor day’ I imagined it was a day for all the volunteers and speakers to get together. I’m not sure to what purpose, I…
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6 minutes

WordCamp Manchester 2016 #WCMCR

By Andi Wilkinson

October gave rise to my first WordCamp in Manchester and a fun time was had by all. If you have never been to a WordCamp there is something for everyone in the WordPress community, whether that be as a designer, a developer or a website owner. It turned out to be a great weekend put together by the WordPress Community. There were a host of fantastic speakers full of knowledge and expertise…
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3 minutes

WordCamp 2015: Creating the Manchester Wapuu

By Andi Wilkinson

What’s a WordCamp you say? WordCamps are locally organised conferences that cover everything WordPress related and are attended by everyone from WordNoobs to experts, creators, & contributors. WordPress if you haven’t heard of it, is responsible for over a quarter of all new sites on the web. As a CMS, WordPress has rapidly increased in popularity and is often our platform of choice. WordCamp told me to create a Manchester Wapuu…
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4 minutes
More Articles from Factory

4 Key Pointers for Success with Mobile & Google Shopping

By Ben Tennant

As our mobile devices are now such a significant part of our everyday lives, it is worth noting that this also means they are a significant part of your business’ future success. If your business is in the retail industry, then it is essential that you are geared up for victory through mobile eCommerce and Google Shopping. Consumers are increasingly turning to their mobile devices for everything from initial inspiration…
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11 minutes

5 Common WordPress SEO Mistakes & How To Fix Them

By Andi Wilkinson

Are you making these common WordPress Search Engine Optimisation mistakes? If you’ve invested in a WordPress Website, and are pulling out your hair at Google Analytics because not enough people visit your site. To get the click-through rates you need, look for the common WordPress SEO mistakes made by website owners & how some tweaks could make an all-important difference to your SEO and search engine ranking. Mistake 1: Hidden…
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7 minutes

How To Do Keyword Research in 7 easy steps

By Andi Wilkinson

If you don’t have the foggiest how to do keyword research or where to start, then read on. If I can do this, anyone can.. Keywords. They are still the primary way people find what they are looking for online. This is why as content writers and marketers, we spend a lot of time on keyword research. The Good News About Keyword Research Is that anyone can do it with…
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12 minutes

7 Surefire SEO Strategies for 2019

By Andi Wilkinson

SEO can be pretty frustrating, and it can take a long time to get results. While that’s true, there are some strategies you can implement to make pretty rapid improvements. We are going to look at SEO trends share our SEO Strategies for 2019 in this post. SEO: The BAD news. Ok, so there is some bad news. While SEO is definitely ‘owned’ content, it’s not a ‘once saved always…
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12 minutes

Digital Marketing Jargon Buster – Our Handy Guide.

By Andi Wilkinson

This digital marketing jargon buster is for you if you don’t know your PPC from your Pixel tracking, your SEO from your SERPS, your CRO from your CPC. It’s a quick and handy A-Z of digital marketing terms, you may hear when talking to a digital agency and you may find it handy to speak their language. Analytics As the name suggests, the analysing of data based on people’s browsing…
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8 minutes

What Are The Benefits Of Digital Marketing?

By Ben Tennant

It’s Pretty much a household phrase for anyone in the world of work. But what are the benefits of digital marketing? Is it something you should just put on the back burner? At Made By Factory, we generally refer to it as Digital Marketing. You might call it PPC, Search Engine Marketing, “a minefield” or “one of the dark arts”. Knowing what to call this marketing medium is just one…
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6 minutes

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We're an independent Manchester digital marketing agency, co-founded by a seasoned design specialist and a former Googler. We know how to make digital campaigns work to deliver return on investment over and over.
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What Are The Benefits Of Digital Marketing?
What Are The Benefits Of Digital Marketing?
What Are The Benefits Of Digital Marketing?
What Are The Benefits Of Digital Marketing?
What Are The Benefits Of Digital Marketing?
What Are The Benefits Of Digital Marketing?

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