Posts Tagged: Working With An Agency
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17 Tips on How to Write a Great Website Brief
By Andi Wilkinson
In this guide, we will establish what is needed to deliver a web design project and how to write the perfect web design brief. A great agency will establish a detailed brief with you before starting on your project. Starting with a killer website brief is a great way to get on a good footing with any digital partner you choose to work with. It can help you get like-for-like…
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4 Key Pointers for Success with Mobile & Google Shopping
By Ben Tennant
As our mobile devices are now such a significant part of our everyday lives, it is worth noting that this also means they are a significant part of your business’ future success. If your business is in the retail industry, then it is essential that you are geared up for victory through mobile eCommerce and Google Shopping. Consumers are increasingly turning to their mobile devices for everything from initial inspiration…
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7 Surefire SEO Strategies for 2019
By Andi Wilkinson
SEO can be pretty frustrating, and it can take a long time to get results. While that’s true, there are some strategies you can implement to make pretty rapid improvements. We are going to look at SEO trends share our SEO Strategies for 2019 in this post. SEO: The BAD news. Ok, so there is some bad news. While SEO is definitely ‘owned’ content, it’s not a ‘once saved always…
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What Are The Benefits Of Digital Marketing?
By Ben Tennant
It’s Pretty much a household phrase for anyone in the world of work. But what are the benefits of digital marketing? Is it something you should just put on the back burner? At Made By Factory, we generally refer to it as Digital Marketing. You might call it PPC, Search Engine Marketing, “a minefield” or “one of the dark arts”. Knowing what to call this marketing medium is just one…
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How To Create A Digital Marketing Strategy
By Made By Factory
If you own a business today, the chances are a big part of your marketing strategy is digital. Consumers spend their time online. This is evident in retail with a whopping 87% of purchases being made online in the UK. When you’re growing business though, how do you prevent this from being overwhelming? How can you create a thorough and adaptable digital marketing strategy? Here are our top tips for…
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The Process of Great Web Design
By Andi Wilkinson
With an array of self-building tools, anyone can make a website, with very little knowledge and effort. It’s great that the web has become more accessible. Or is it? Ambitious business owners usually know that’s not what it’s all about. A website needs to be seen, it needs to engage the user, and take them on a journey. Most of all It needs to convert those visits into revenue. So…
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How to use social media for marketing
By Andi Wilkinson
When done right, Social media marketing is a tool that will generate consistent lead streams and revenues to a business. With so much time and investment involved, how does a marketing team choose which platforms to invest in? Is it a case of just throwing it all at the wall and seeing what sticks? How businesses use Social media can be the difference in an influx of inbound leads. There’s…
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How to Write a Digital Marketing Brief
By Ben Tennant
With so many digital marketing mediums available these days, such as Google Ads, it’s difficult to know which to work with. This article will take you through how to craft a solid digital marketing brief. Each one has it’s own features, meaning it can also be very time consuming ensuring everything is correct. A poorly setup marketing campaign means you could be losing money. Everything must be right from the…
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9 Reasons Managing Your Website Can Kill Conversions
By Andi Wilkinson
Your project is finally launched on the web, the design and development team have tested your site for speed, optimised the pages for search and rolled it out like a shiny new car. You can’t wait to give it a test run. Like any car, it helps to have a bit of knowledge about how to operate it. Like how to check your oil & water, your tyre pressure, how…
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Taking Digital Marketing to WordCamp London
By Andi Wilkinson
Teaching at WordCamp London Last year at WordCamp London, I gave a talk on digital marketing. As part of the WordPress community in Manchester and beyond, I’ve been involved in WordCamps for some time. Speakers and guests attend WordCamps from all over the world to listen in on a variety of topics about web and business. I felt though, there was a missing piece of the puzzle. I mean, for…
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More Articles from Factory
Why Your Website Speed is Everything
By Andi Wilkinson
If your website is slow, you can forget nearly everything else, your visitors will get bored and leave. like waiting for a meal, people aren’t going to stick around forever, and even if they wait this time, they won’t come back. What do we mean by page speed? Simply put, page speed is how fast the content on your page loads onto a screen, Not to be confused with Site…
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The 10 PPC Trends You Need to Know in 2019
By Andi Wilkinson
Another Year and more tools roll out in the world of PPC. How are you supposed to keep up with all the latest PPC industry trends? Our guide to PPC Trends in 2019 has the answers! Google AdWords Becomes Google Ads Last year, Google AdWords became Google Ads mainly because their platform outgrew the name ‘Words’ making way for interactive content, video and so many more options. Ad Copy is…
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9 most important PPC changes you need to know about in 2019
By Ben Tennant
As the dust starts to settle following last week’s Google Marketing Live event in San Francisco, Factory takes a closer look at the key Google Ads discussion points, Digital Marketing enhancements and PPC changes. Google Marketing Live provides Google with a platform to launch and discuss new marketing innovations that we can expect in the coming year and beyond. It is all about shaping the future of digital and Google’s…
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17 Tips on How to Write a Great Website Brief
By Andi Wilkinson
In this guide, we will establish what is needed to deliver a web design project and how to write the perfect web design brief. A great agency will establish a detailed brief with you before starting on your project. Starting with a killer website brief is a great way to get on a good footing with any digital partner you choose to work with. It can help you get like-for-like…
Read More…
Lose those Google position 1 PPC marketing blinkers!
By Ben Tennant
PPC marketing success always comes down to two main factors – strong foundations and a constantly evolving digital strategy. Choosing the right road to PPC marketing success? When looking for real PPC success, you need to make sure you have 1 very clear SMART goal in place. This goal should then have a number of various KPIs that are being tracked to allow for the success you desire. If you…
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4 Key Pointers for Success with Mobile & Google Shopping
By Ben Tennant
As our mobile devices are now such a significant part of our everyday lives, it is worth noting that this also means they are a significant part of your business’ future success. If your business is in the retail industry, then it is essential that you are geared up for victory through mobile eCommerce and Google Shopping. Consumers are increasingly turning to their mobile devices for everything from initial inspiration…
Read More…
Who are we anyway?
Since you made it to the bottom of this page, you may want to know a bit about who we are. We're an independent Manchester digital marketing agency founded by Andi & Matt Wilkinson in 2013. In 2017 Andi & Co teamed up with data savvy ex Googler Ben Tennant & between them, they continue to create clever ideas for a vast range of clients across many sectors.
We have developed digital campaigns & online strategies for companies including Provident Financial Group, Movado and local government. Andi personally specialises in digital strategy for relevant online visibility and future proofed web development. She is a board member for Manchester Digital, a digital advisor for TSB & Enterprise Nation and has won several business awards
As a former Googler, Ben has up-skilled many digital agency owners and staff members to increase their knowledge and usability of Google’s products. He has been a keynote speaker for a Google Ads event at Google head office.
Matt is an accomplished photographer who has been nominated as a finalist in Landscape Photographer of the Year & has prints on sale in John Lewis Department stores. He has also had some of his product shots featured in GQ Magazine. Matt has shot high end products, hotels and restaurants & he's also a skilled graphic designer.
What Our Clients Like About Us
Because there's no 'one size fits all', we really take the time to understand your individual needs. We care about what we do, we listen, work with you and provide the solution you actually need, not the one we want to sell.
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