Posts Tagged: Working With An Agency

Here's more articles tagged with Working With An Agency

4 Key Pointers for Success with Mobile & Google Shopping

By Ben Tennant

As our mobile devices are now such a significant part of our everyday lives, it is worth noting that this also means they are a significant part of your business’ future success. If your business is in the retail industry, then it is essential that you are geared up for victory through mobile eCommerce and Google Shopping. Consumers are increasingly turning to their mobile devices for everything from initial inspiration…
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11 minutes

7 Surefire SEO Strategies for 2019

By Andi Wilkinson

SEO can be pretty frustrating, and it can take a long time to get results. While that’s true, there are some strategies you can implement to make pretty rapid improvements. We are going to look at SEO trends share our SEO Strategies for 2019 in this post. SEO: The BAD news. Ok, so there is some bad news. While SEO is definitely ‘owned’ content, it’s not a ‘once saved always…
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12 minutes

What Are The Benefits Of Digital Marketing?

By Ben Tennant

It’s Pretty much a household phrase for anyone in the world of work. But what are the benefits of digital marketing? Is it something you should just put on the back burner? At Made By Factory, we generally refer to it as Digital Marketing. You might call it PPC, Search Engine Marketing, “a minefield” or “one of the dark arts”. Knowing what to call this marketing medium is just one…
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6 minutes

How To Create A Digital Marketing Strategy

By Made By Factory

If you own a business today, the chances are a big part of your marketing strategy is digital. Consumers spend their time online. This is evident in retail with a whopping 87% of purchases being made online in the UK. When you’re growing business though, how do you prevent this from being overwhelming? How can you create a thorough and adaptable digital marketing strategy? Here are our top tips for…
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21 minutes

How to use social media for marketing

By Andi Wilkinson

When done right, Social media marketing is a tool that will generate consistent lead streams and revenues to a business. With so much time and investment involved, how does a marketing team choose which platforms to invest in? Is it a case of just throwing it all at the wall and seeing what sticks? How businesses use social media can be the difference in an influx of inbound leads. There’s…
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6 minutes

The Process of Great Web Design

By Andi Wilkinson

With an array of self-building tools, anyone can make a website, with very little knowledge and effort. It’s great that the web has become more accessible. Or is it? Ambitious business owners usually know that’s not what it’s all about. A website needs to be seen, it needs to engage the user, and take them on a journey. Most of all It needs to convert those visits into revenue. So…
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7 minutes

How to Write a Digital Marketing Brief

By Ben Tennant

With so many digital marketing mediums available these days, such as Google Ads, it’s difficult to know which to work with. Each one has it’s own features, meaning it can also be very time consuming ensuring everything is correct. A poorly setup marketing campaign means you could be losing money. Everything must be right from the very beginning, starting with the brief. If you’re looking to increase sales or lead…
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9 minutes

9 Reasons Managing Your Website Can Kill Conversions

By Andi Wilkinson

Your project is finally launched on the web, the design and development team have tested your site for speed, optimised the pages for search and rolled it out like a shiny new car. You can’t wait to give it a test run. Like any car, it helps to have a bit of knowledge about how to operate it. Like how to check your oil & water, your tyre pressure, how…
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7 minutes

How to Write a Great Website Brief Part 2

By Andi Wilkinson

In part two of this article on creating a digital brief template we look at more questions to ask a client when designing a marketing plan. In part one we looked at nine elements of a creative brief, brief format. So what other questions do advertising agencies ask clients? We have looked at who you are, what you project aims are, your budget, time frame, point of contact, target audience…
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14 minutes

How to Write a Great Website Brief: Part 1

By Andi Wilkinson

In this two-part guide, we will establish what is needed to deliver a web design project, there’s no doubt you need a concise, thorough brief. You know your business better than anyone. A good agency will ask the right questions. A great agency will establish a detailed brief with you before starting on your project. Starting with a brief is a great way to get on a good footing with…
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9 minutes

Made by Factory are Joined by Hugo Finley

By Andi Wilkinson

This week the fantastic Hugo Finley joined the team at Factory. Hugo has joined our team as Senior Operations Manager. This will involve client liaisons, project management, finances and kicking everyone up the bottom. Factory is ‘founded on friendship’. Andi met Hugo through the Manchester WordPress Community (MWUG) and they soon became fast friends. Hugo has been involved as an organiser within the Manchester WordCamp community since 2014. In 2018…
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2 minutes

Taking Digital Marketing to WordCamp London

By Andi Wilkinson

Teaching at WordCamp London Last year at WordCamp London, I gave a talk on digital marketing. As part of the WordPress community in Manchester and beyond, I’ve been involved in WordCamps for some time. Speakers and guests attend WordCamps from all over the world to listen in on a variety of topics about web and business. I felt though, there was a missing piece of the puzzle. I mean, for…
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6 minutes
More Articles from Factory

4 Key Pointers for Success with Mobile & Google Shopping

By Ben Tennant

As our mobile devices are now such a significant part of our everyday lives, it is worth noting that this also means they are a significant part of your business’ future success. If your business is in the retail industry, then it is essential that you are geared up for victory through mobile eCommerce and Google Shopping. Consumers are increasingly turning to their mobile devices for everything from initial inspiration…
Read More…

11 minutes

5 Common WordPress SEO Mistakes & How To Fix Them

By Andi Wilkinson

Are you making these common WordPress Search Engine Optimisation mistakes? If you’ve invested in a WordPress Website, and are pulling out your hair at Google Analytics because not enough people visit your site. To get the click-through rates you need, look for the common WordPress SEO mistakes made by website owners & how some tweaks could make an all-important difference to your SEO and search engine ranking. Mistake 1: Hidden…
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7 minutes

How To Do Keyword Research in 7 easy steps

By Andi Wilkinson

If you don’t have the foggiest how to do keyword research or where to start, then read on. If I can do this, anyone can.. Keywords. They are still the primary way people find what they are looking for online. This is why as content writers and marketers, we spend a lot of time on keyword research. The Good News About Keyword Research Is that anyone can do it with…
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12 minutes

7 Surefire SEO Strategies for 2019

By Andi Wilkinson

SEO can be pretty frustrating, and it can take a long time to get results. While that’s true, there are some strategies you can implement to make pretty rapid improvements. We are going to look at SEO trends share our SEO Strategies for 2019 in this post. SEO: The BAD news. Ok, so there is some bad news. While SEO is definitely ‘owned’ content, it’s not a ‘once saved always…
Read More…

12 minutes

Digital Marketing Jargon Buster – Our Handy Guide.

By Andi Wilkinson

This digital marketing jargon buster is for you if you don’t know your PPC from your Pixel tracking, your SEO from your SERPS, your CRO from your CPC. It’s a quick and handy A-Z of digital marketing terms, you may hear when talking to a digital agency and you may find it handy to speak their language. Analytics As the name suggests, the analysing of data based on people’s browsing…
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8 minutes

What Are The Benefits Of Digital Marketing?

By Ben Tennant

It’s Pretty much a household phrase for anyone in the world of work. But what are the benefits of digital marketing? Is it something you should just put on the back burner? At Made By Factory, we generally refer to it as Digital Marketing. You might call it PPC, Search Engine Marketing, “a minefield” or “one of the dark arts”. Knowing what to call this marketing medium is just one…
Read More…

6 minutes

What We're about

We're an independent Manchester digital marketing agency, co-founded by a seasoned design specialist and a former Googler. We know how to make digital campaigns work to deliver return on investment over and over.
We are here to help you connect your brand to your customers, without jargon, smoke or mirrors. We're just straight talking, honest, friendly humans who like results.

What Our Clients Like About Us

Because there's no 'one size fits all', we really take the time to understand your individual needs. We care about what we do, we listen, work with you and provide the solution you actually need, not the one we want to sell.

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What Are The Benefits Of Digital Marketing?
What Are The Benefits Of Digital Marketing?
What Are The Benefits Of Digital Marketing?
What Are The Benefits Of Digital Marketing?
What Are The Benefits Of Digital Marketing?
What Are The Benefits Of Digital Marketing?

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