Client
Movado Group is a global watch company behind brands including Ebel, Coach, Tommy Hilfiger, Juicy Couture, Lacoste, and Scuderia Ferrari.
Their watches are sold worldwide through department stores, independents, and multi-brand retail chains.
Challenge
Movado releases new collections throughout the year, from high-street fashion to premium luxury. Training thousands of frontline staff through email packs, PDFs, and roadshows was slow, inconsistent, and impossible to measure.
Movado needed a way to train retail staff across more than 80 countries on fast-changing collections and brand stories. We delivered a centralised sales enablement platform that gave every store current training and gave HQ live visibility on engagement and knowledge gaps.
They needed:
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A single source of truth for product information and brand narratives
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A way to train store staff across multiple markets without constant in-person sessions
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Clear visibility of which stores completed training and which regions fell behind
The existing approach pushed content out but offered no line of sight into who used it, how current it was, or where knowledge gaps lay.
Solution
We designed and built a browser-based training and sales enablement platform for Movado HQ and their retail partners worldwide.
Core elements:
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Central content hub
Product details, launch stories, brand guidelines, and campaign assets in one place, controlled centrally and instantly available to approved partners.
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Structured learning paths
Short multimedia modules grouped by brand, collection, and season, aligned to real-world sales conversations at the counter.
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Embedded assessments
Interactive quizzes at the end of each module, tied to individual users, stores, and regions, so Movado could see where knowledge was strong and where it needed support.
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Reporting and oversight
Store-level and regional dashboards showing completion and quiz outcomes, enabling targeted coaching and prioritised market visits.
Under the hood
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Custom web application built on a robust PHP framework
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Component-based front end for fast UI updates and new modules
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Architecture designed for multi-brand, multi-region roll-out
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Analytics and tracking implemented via Google Tag Manager for usage reporting
Impact
The platform moved Movado from one-way broadcasting to measurable, repeatable training.
For Movado, this meant:
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Training moved from scattered decks, attachments, and roadshows into a single system used across their brand portfolio
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New collections launched with aligned product stories and talking points at retail counters worldwide
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HQ gained live visibility of store and regional engagement, helping them target support and plan market visits
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Retail partners could access current launch material without chasing email attachments or waiting for events
Commercial performance data for this work sits under NDA with Movado. The platform continues to underpin launch and training activity across their brands.
How this reflects our wider work
This project uses the same skills we bring to our lead-generation work:
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Systems that act as the control centre for campaigns and training
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Clean data from well-structured tracking and tagging
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Interfaces that make complex information easy to use at speed
Whether it is a sales enablement platform, a lead-ready website, or high-performing PPC and SEO campaigns, our focus is the same: build the infrastructure that makes revenue predictable and measurable.
Have a dealer, franchise, or partner network to train and support?
If you run:
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A dealer or reseller network
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Franchise locations
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Field sales or distribution partners
You probably face similar problems: complex products, frequent launches, high staff turnover, and training that lives in inboxes instead of systems.
We design and build:
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Partner and training platforms like Movado’s
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Lead-generation sites with events and goals set up properly
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PPC and SEO campaigns that plug into this infrastructure and produce trackable revenue
Done sending decks into the void and calling it ‘training’?
If you want your website, platforms, and campaigns working as one revenue engine, we should talk.
