Shopify Agency

Skyrocket Your Shopify Sales

If you're looking for expert help to grow your Shopify eCommerce store through PPC and Social Media Marketing, Factory's expert team is here to help.

Shopify Agency Manchester

Serious Strategy For Shopify Sites

We run and manage Google Ads PPC campaigns that help businesses grow. 
Google Partner

We have a solid track record of taking eCommerce businesses to the next level and beyond by harnessing the power of Google Ads and paid social media marketing. We can help with

Campaign Strategy
Account Build & Optimisation
Social Media Management
Work with Us

Your Shopify Partners

As Shopify Partners & Google Partners who are specialists in Google Shopping, we know how to get the results that matter to you. We have a solid track record of taking eCommerce businesses to the next level and beyond by harnessing the power of Google Ads and paid social media marketing.

Our Shopify PPC Experts get to know your business, your goals and who your target customers are. We then piece together a digital marketing plan to integrate the best digital marketing platforms and formats based on your product(s), industry and customers.

Get In Touch With Us Today

Call 0161 826 1222, mail or fill in our form

Digital Marketing By Google Shopping Specialists

Our team use their years of eCommerce digital marketing experience to generate fantastic results for our Shopify clients. If you have a Shopify store and want to grow your business by increasing brand awareness and sales, then look no further.

We have the skills to grow your business by harnessing the power of digital marketing platforms such as Google, the world’s largest search engine and Facebook, the world’s largest social media platform.

Both platforms present unrivalled opportunities for ad targeting due to the colossal volume of data available for us to analyse and optimise campaigns to achieve the best return for your business.

Shopify Expertise

Your Shopify PPC Expert will focus on capturing the attention of your potential customers to raise awareness of your brand and serve ads that will engage with them at the right time.

As every business is different, so is the ideal customer profile. At Factory, we create custom audience profiles that are bespoke to your business. Custom profiles are a continually evolving means of targeting that will grow with your business. To create custom targeting for your business, we draw on our knowledge and expertise as opposed to relying on machines to make the decisions for us.

PPC Services For Shopify

These are some of the PPC platforms and digital marketing ad formats that our team will use to grow your Shopify store and take your business from strength to strength:

Google Shopping Ads

Google Shopping is where the magic happens. We have taken businesses from a monthly turnover of £150k to £1.5m with our Google Shopping knowledge and expertise. We have worked with clients in every area of eCommerce and always achieve a positive return on investment when it comes to Google Shopping.

PPC Services

Google Display Ads

We create engaging display ads that will grab the attention of your potential customers and showcase your products. Our PPC marketing expertise at the forefront of all design aspects when it comes to creating Display Ads. We continually analyse ad data and optimise based on levels of relevant impressions, engagement and sales.

Google Ads

Google Search Ads

Our expert team know how to structure each Google Ads account in a strategic way that works for your business goals. We focus on the keywords that will generate a return on your investment by carrying our regular keyword, industry and competitor research. 

Google Ads

Facebook & Instagram

Ads for conversions: We develop and create engaging social media ads that are geared for conversion success. These ads are utilised to promote your brand and products to a wider customer base through powerful targeting methods.

Social Media Management

Shopify & Google Shopping

Why Google Shopping Works For Shopify

This format is ideal for Shopify PPC success if utilised in the right way, and if done poorly, it can cost your business a lot of money for very little return. As specialists in Google Shopping, we know the ways to make this system work to achieve your business goals.

We combine the power of Google Shopping Ads with the reach and potential of multiple areas of the Google Ads platform, such as Google Display Shopping Ads, Gmail, Google Images and more.

By serving Google Shopping ads in more places than merely showing in the Shopping results tab, we can harness even more of Google’s targeting capabilities.

Using The Google Display Network With Shopify

After we have created our inital strategy we will adress technical errors in the website’s code, giving us a clean slate to work on content changes. In our experience we have seen some terrible seo practices with content. pages stuffed with keywords that don’t sound natural. Content needs to be produced in a way that a search engine can index it, but not in a way that the user thinks its nonsensical. Getting the user to your site may be a challenge, but its only a small part of it. driven traffic needs to result in a desired action, a sale or an enquiry.

Our Shopping Campaigns

We create campaigns to target potential customers based on their Google Searches and also their interests, purchase intent and browsing habits. If they are actively researching what you sell, we can show them your product in an ad at some stage across the Google network.

We can also draw on the converting features of Google Shopping combined with the reach and power of YouTube by creating TrueView for Shopping Ads. These are video ads with an added eCommerce layer to them.

Wouldn’t you love the convenience of seeing a product in a video ad alongside a clickable Google Shopping card to reach the purchase page without the need to search for it yourself? Convenience is precisely what TrueView for Shopping brings to the table.

Laser Focussed Remarketing

The use of personalised retargeting ads across social media makes a huge difference to website traffic and conversions for eCommerce businesses.

Retargeting ads pull imagery and information directly from your product feed. These ads are then personalised to promote items that potential customers have already viewed, but not yet bought. Because they have previously considered purchasing, they have a familiarity with your brand and are likely to be interested in returning and converting.

A well set up and optimised retargeting campaign can reap huge rewards in terms of both brand recognition and conversions. Retargeting ads can be customised based on the actions they took on your website, from viewing specific products through to adding to the cart and abandoning their transaction. Ads are then tailored to individual website visitors based on what activity they did on the website to draw them back to make their purchase or to move on and buy upsell products.

As the ad account data compiles over time, we can then loop back the targeting to reach individuals through conversion ads who have a “lookalike” web activity and conversion potential as those who have bought your products.

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