We have a solid track record of taking eCommerce businesses to the next level and beyond by harnessing the power of Google Ads and paid social media marketing. We can help with
Our team use their years of eCommerce digital marketing experience to generate fantastic results for our Shopify clients. If you have a Shopify store and want to grow your business by increasing brand awareness and sales, then look no further.
We have the skills to grow your business by harnessing the power of digital marketing platforms such as Google, the world’s largest search engine and Facebook, the world’s largest social media platform.
Both platforms present unrivalled opportunities for ad targeting due to the colossal volume of data available for us to analyse and optimise campaigns to achieve the best return for your business.
Google Shopping is where the magic happens. We have taken businesses from a monthly turnover of £150k to £1.5m with our Google Shopping knowledge and expertise. We have worked with clients in every area of eCommerce and always achieve a positive return on investment when it comes to Google Shopping.
We create engaging display ads that will grab the attention of your potential customers and showcase your products. Our PPC marketing expertise at the forefront of all design aspects when it comes to creating Display Ads. We continually analyse ad data and optimise based on levels of relevant impressions, engagement and sales.
Our expert team know how to structure each Google Ads account in a strategic way that works for your business goals. We focus on the keywords that will generate a return on your investment by carrying our regular keyword, industry and competitor research.
Ads for conversions: We develop and create engaging social media ads that are geared for conversion success. These ads are utilised to promote your brand and products to a wider customer base through powerful targeting methods.
This format is ideal for Shopify PPC success if utilised in the right way, and if done poorly, it can cost your business a lot of money for very little return. As specialists in Google Shopping, we know the ways to make this system work to achieve your business goals.
We combine the power of Google Shopping Ads with the reach and potential of multiple areas of the Google Ads platform, such as Google Display Shopping Ads, Gmail, Google Images and more.
By serving Google Shopping ads in more places than merely showing in the Shopping results tab, we can harness even more of Google’s targeting capabilities.
After we have created our inital strategy we will adress technical errors in the website’s code, giving us a clean slate to work on content changes. In our experience we have seen some terrible seo practices with content. pages stuffed with keywords that don’t sound natural. Content needs to be produced in a way that a search engine can index it, but not in a way that the user thinks its nonsensical. Getting the user to your site may be a challenge, but its only a small part of it. driven traffic needs to result in a desired action, a sale or an enquiry.
We create campaigns to target potential customers based on their Google Searches and also their interests, purchase intent and browsing habits. If they are actively researching what you sell, we can show them your product in an ad at some stage across the Google network.
We can also draw on the converting features of Google Shopping combined with the reach and power of YouTube by creating TrueView for Shopping Ads. These are video ads with an added eCommerce layer to them.
Wouldn’t you love the convenience of seeing a product in a video ad alongside a clickable Google Shopping card to reach the purchase page without the need to search for it yourself? Convenience is precisely what TrueView for Shopping brings to the table.
The use of personalised retargeting ads across social media makes a huge difference to website traffic and conversions for eCommerce businesses.
Retargeting ads pull imagery and information directly from your product feed. These ads are then personalised to promote items that potential customers have already viewed, but not yet bought. Because they have previously considered purchasing, they have a familiarity with your brand and are likely to be interested in returning and converting.
A well set up and optimised retargeting campaign can reap huge rewards in terms of both brand recognition and conversions. Retargeting ads can be customised based on the actions they took on your website, from viewing specific products through to adding to the cart and abandoning their transaction. Ads are then tailored to individual website visitors based on what activity they did on the website to draw them back to make their purchase or to move on and buy upsell products.
As the ad account data compiles over time, we can then loop back the targeting to reach individuals through conversion ads who have a “lookalike” web activity and conversion potential as those who have bought your products.