Be Visible on Major Search Engines

Searrch Engine Optimisation & Conversion Rate Optimisation. Be found, be engaging.

Why Work With Us?

Made By Factory is a web and SEO Agency in Manchester. We specialise in crafting speedy, visually amazing SEO optimised websites and then delivering killer SEO and Google Ad Campaigns.

Being seen on Google is a means to an end. Search Engine Optimisation is all about sales, revenue and converting leads into money!

That’s why we take an all round approach and use whole range of white hat tactics for on page and technical SEO. and CRO

Services

Actually, Its a bit more than Google Ads

Strategy

We carry out through competitive & keyword research. Its not just about ranking for specific keywords. Are people in your vertical actually searching for them? And are they converting? That’s what we look at.

Technical SEO

We look at SEO errors and technical issues, which can all help your site become more visible to search engines. From the site code, page speed, image sizes to titles & meta descriptions, all ensuring higher rankings.

On Page SEO

This addresses the actual content of the page. Is it readable, is it long enough? how does it compare against SERP competotors trying to rank for similar keyword terms? We work with your content to help it rank above the competition.

Content Writing

From clever copy written by our former Googler and Ad expert to our network of copywriters, we can spare you the ordeal of wondering what to say or how to say it. We work with you to form a content plan & Can either edit your existing copy or work with our network of copywriters. 

 

CRO

Lots of people are visiting but there’s still work to do. We look at how we can improve the conversions on the page, through positioning of elements, calls to action and the content itself. We’ve improved conversion rates by 400% for some of our clients.

Simple Reporting

Honest & straightforward SEO Reporting in plain english by your account manager, who is available to speak to if you have any questions. Customised Google Data Studio reports giving you the information you need. And we teach you along the way.

A Story About CRO

Let’s imagine your whole SEO strategy as a bricks-and-mortar business. Picture this: Your website is a restaurant that invested in giant neon signs outside and signs from the roads so that it attracted hundreds of visitors. Great! 

When you get inside the door, the person that greets you is vague, seems to speak nonsense and doesn’t tell you where to sit.

You notice lots of people are leaving. The ones who do make it to a table look for a menu. They can’t find it so they leave too. Some people manage to find it under the chair. When they look at it, its all printed on a postcard so you can’t read it anyway.

The tiny portion of diners that manage to order have to wait so long for their food, they give up and go home. No one who leaves ever comes back. All that advertising is a big waste of time and money. All that marketing spend resulted in a couple of people eating a meal! Such a shame because the food is top notch! 

If you made a few tweaks to the businesss, and organised things differently, you could have thousands of happy paying customers. That is CRO. Its taking what you already have, and making it better, so you get way more bang for your buck. 

Google Ranking Factors

First, we start with a technical website audit. Knowing which keywords to rank for is great, but if your customers are just going to leave because your site is slow, or has confusing content, what’s the point? We don’t want to see anyone throw marketing spend down the drain.

Page speed and ease of use are some of Google’s many ranking factors. As Google partners, we know a thing or two about PageRank and online visibility Page speed and ease of use are some of Google’s many ranking factors. As Google partners, we know a thing or two about PageRank and online visibility

Google has over 200 factors it looks at when deciding where to put your web page in the search results. We won’t list all of them here, that would be silly, but some of the most important factors are quality of content, speed, mobile adaptive, security and even the site’s code itself. Secured sites (HTTPS vs. HTTP)

Recent Work

For More Examples Of Our Work Visit Our Projects Page

How We Do SEO

First, we start with a technical website audit. Knowing which keywords to rank for is great, but if your customers are just going to leave because your site is slow, or has confusing content, what’s the point? We don’t want to see anyone throw marketing spend down the drain.

The Key to good SEO is all about Keyword Planning. We look at your existing Google Analytics & Webmaster tools to see how people currently find you. The results can be surprising.

Then its time to craft a digital strategy. Good keyword planning should never be left to chance. You need to know what your customers are searching for so you can look for potential ranking opportunities.

Fixing any code errors is the first step in our SEO Process. As a web design agency, we make sure that all our sites go live 100% error free. This means they pass a series of tests to determine speed, mobile friendliness, and correct markup.

That sounds great, what next?

The next steps in SEO consist of creating a content strategy. Then we look at ways to encourage visitors to your site in ways you hadn’t thought of, using long tail keywords. We will also improve visibility for the important keywords you want to rank for.

We do all this without smoke, mirrors or jargon. We also help you write your own content, with lots of friendly help and advice, helping you manage your own content in ways that are instantly SEO Friendly.

Great content marketing is one of the biggest ranking factors in 2019. Along with content, we can also help you craft a great social media strategy.

A great performing organic website can only be improved by a great digital marketing ad campaign. Typically our clients see over double return on ad spend when moving their ad campaigns to us.

Why not contact us today and request a free site audit. We can take it from there and you will soon be on your way to online bliss.

A Bit About Us

We are an independent SEO Agency in Manchester

Don’t be invisible. Speak to our expert SEO team today and we can arrange a face to face or online meeting and kick off your growth strategy. We would love to hear from you.

Factory is a small team of SEO experts, Google Ad Pros & creative designers.

We’ve got over 50 years of collective creative and marketing expertise under our belts, including search engine marketing, social media management, SEO expertise & web.

Our Manchester SEO Agency is based in Blackfriars Street. We know this paragraph is a little keyword stuffy but damn, we wanted to be seen in the serps. 😉

Seriously though, clients see radical improvements within a short space of working with us. Why not see what we can do for you? 

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