Ranking on Search Engines needs a combination of factors including page speed, fixing errors, website code written for search engines and content designed for humans. At our Manchester SEO Agency, we can:
We carry out through competitive & keyword research to help you grow. Its not just about ranking for specific keyword types. Are people in your vertical actually searching for them? And are they converting? That’s what we look at.
We look at SEO errors and technical issues, which can all help your site the best possible visibility for search engines. From the site code, page speed, image sizes to titles & meta descriptions, all ensuring higher rankings.
This addresses the actual content of the page. Is it readable, is it long enough? how does it compare against SERP competotors trying to rank for similar keyword terms? We work with your content to help it rank above the competition.
From clever copy written by our former Googler and Ad expert to our network of copywriters, we can spare you the ordeal of wondering what to say or how to say it. We work with you to form a content plan & Can either edit your existing copy or work with our copywriters.
Lots of people are visiting but there’s still work to do. We look at how we can improve the conversions on the page, through positioning of elements, calls to action and the content itself. We’ve improved conversion rates by 400% for some of our clients.
Honest & straightforward SEO Reporting in plain english by your account manager. We work closely with you if you have any questions. Customised Data Studio reports giving you the information you need, our friendly Manchester SEO team can help.
Looking for a local partner? We have worked in SEO and Google Ads for many years, and worked with a range of clients from small business to FTSE 100 companies and Global corporations.
Although most of our clients know the basic premise of SEO and what is required, but don’t have the time and resource to continually do the work required to keep on top of site visibility. In our experience, SEO is one of the last things our clients get to. We have found that even a few hours spent per month can make a difference to Google’s crawl bots.
Since Search engine optimisation is long and laborious, its a good idea to allocate a realistic budget based on the size of your website and how much work needs to be done. We can work with most budgets, we will be realistic about the SEO work we can achieve with the time we have, but we will always give you advice on how you can help yourself too, saving you unneccesary spend.
We begin with a technical audit of your website. We can carry this out free of charge. Its a great place to start your SEO strategy. We look over 90 technial factors to determine your overall site health. Beginning with errors which are a must fix, and moving on to other warnings that may or may not need addressing depending on how likely they are to have an effect on your website. We find the most common errors are simple things like duplicate or missing meta data, which makes a big difference to how and where the search engine decides to index your website. We also look at page speed, design, UX, and overall Conversion Rate Optimisation, since its not just about a visitor finding your site. it’s about what they do when they get there.
In our experience its always best to address the errors first. adding or improving content to a site thats riddled with errors or really slow isn’t going to accomplish a great deal. Although you can jump right into keywords and search volume data, we prefer to start with the healthiest website possible in order to achieve maximum results. In some cases the strategy is to build an SEO friendly website and start from there. We will help you find the best solution.
After we have created our inital strategy we will adress technical errors in the website’s code, giving us a clean slate to work on content changes. In our experience we have seen some terrible seo practices with content. pages stuffed with keywords that don’t sound natural. Content needs to be produced in a way that a search engine can index it, but not in a way that the user thinks its nonsensical. Getting the user to your site may be a challenge, but its only a small part of it. driven traffic needs to result in a desired action, a sale or an enquiry.
Link Building is still an essential part of an effective SEO campaign & quite often the missing piece of the puzzle that gets overlooked. Both internal links (links within your website to other pages on your website), external links (links on your page to external authoritative website) and backlinks (links from other websites to your own). Comparing sites with similar content age and domain authority , the one with the most backlinks almost always outranks the other. Whilst we don’t know exactly how the Google Algorithm uses backlinks to rank your website, we know right now, they still play an important part and should be included in an effective SEO Strategy. Of course if you are a market leader, the chances are you already have plenty of backlinks.
Link Building is still an essential part of an effective SEO campaign & quite often the missing piece of the puzzle that gets overlooked. Both internal links (links within your website to other pages on your website), external links (links on your page to external authoritative website) and backlinks (links from other websites to your own). Comparing sites with similar content age and domain authority , the one with the most backlinks almost always outranks the other. Whilst we don’t know exactly how the Google Algorithm uses backlinks to rank your website, we know right now, they still play an important part and should be included in an effective SEO Strategy. Of course if you are a market leader, the chances are you already have plenty of backlinks.
Knowing which keywords to rank for is great, but if your customers are just going to leave because your site is slow, or has confusing content, what’s the point? We don’t want to see anyone throw marketing spend down the drain.
Page speed and ease of use are some of Google’s many ranking factors. As Google partners, we know a thing or two about PageRank and online visibility Page speed and ease of use are some of their ranking factors.
There are over 200 factors it looks at when deciding where to put your web page in the search results. We won’t list all of them here, that would be silly, but some of the most important factors are quality of content, speed, mobile adaptive, security and even the site’s code itself. Secured sites (HTTPS vs. HTTP)
We carry out extensive keyword research using a variety of tools. Most Manchester SEO clients come to us with an idea of what they think their main keywords are. Its also common in our experience for clients to proudly tell us what they rank #1 for. What most don’t know, and haven’t been reported on is the search volume. There is absolutely no point in being in first place on Google for “Dog Walking Services In Little Bottom On Sea” if no one ever searches for that term. So we start by discovering which words your website actually ranks for, and what similar sites rank for those keywords, how you compare to those other similar sites and how many people are actually searching for those keywords. We can find things that you may not have thought of.
The overused phrase content is King, whilst worth considering doesn’t apply to every site. Its about relevance too. An ecommerce site may rank much higher than another page for the same keyword, simply because the intent of the search query may indicate a user is looking to shop. So we tailor your SEO strategy to the individual business. As Google Shopping Specialists and Shopify Partners, we would always recommend an ecommerce SEO strategy went hand in hand with Google Shopping Ads.
Content should be written for humans and optimised for search engines and not the other way around. It needs to inform, engage and promote the desired action. Google identify the primary reasons for users engaging with your content. Want to know, want to go, want to do, want to buy. Google calls these moments ‘Micro Moments‘ and they should be at the core of your content.
In most cases our clients can provide us with a level of content, although we understand you can often be busy. We can either create a list of ideas for content or we can produce it for you. We work with a variety of industries, and work with our clients to produce high ranking content, or help our clients to produce content we can further optimise.
Made By Factory is a web and SEO Agency in Manchester. We specialise in crafting speedy, visually amazing SEO optimised websites and then delivering killer SEO and Ad Campaigns.
Being seen on Search Engines is a means to an end. Search Engine Optimisation is all about sales, revenue and converting leads into money! That’s why we take an all round approach and use whole range of white hat tactics for on page and technical SEO. Page one rankings aren’t the dark art people assume they are. With a solid SEO strategy, time, implementation and a little know how, we can have your site performing with the best of them!
Based in Manchester, we are a fully fledged remote working SEO Agency, with clients all across the UK, the EU and the United States, so we are available via zoom, wherever you are.
SEO or Search Engine Optimisation is a long term digital marketing strategy that can provide great return on investment. Results are long live and won’t disappear immediately if you stop for a while. No matter how much you do optimise for search engines, there are always more things you can do, such as improve your domain authority, build backlinks, add and optimise more content. In spite of the great benefits, it can take several months to see any real results, so we recommend an ongoing strategy.
SEO Stands for ‘Search Engine Optimisation’. As the name suggests it’s the act of optimising your web page content, so that it’s optimal for a search engine. SEO done well means your website will be good for humans, but friendly to a search engine! We can provide a full SEO strategy along with other digital marketing services to get your website in front of your customers.
If you have a website, its always a good idea to make sure it’s optimised for search engines. there are a few cases where a business has a website that they use only as a ‘calling card’ and are not really interested in organic search traffic, but the vast majority of businesses or individuals wanting a website, would also like to be discoverable on major search engines. Sadly a lot of low budget websites have no SEO condsideration built in, and are barely visible. the good news is this can be rectified with a proper SEO Strategy. Domains are still ranked by authority, and great content, so yes, its absolutely worth it to do SEO
Are you looking for a top SEO Agency for manufacturing? Most of our clients are also in this sector
It’s apples and oranges and we dont buy into the PPC SEO fight. A well rounded digital strategy should really contain both. A good SEO campaign will keep your website optimal, fast and packed with well written content, It can also help to target long tail keywords.
SEO and PPC go hand in hand. For example a display campaign can help raise awareness of your brand, which can lead to a rise in searches for your brand related keywords. If you utilise both SEO and paid advertising, your page can appear several times in the search results page. A well optimise page will also give a higher quality score in your Ad account.
A good quality score will lower cost per click and so increase ROI. For us there is no SEO PPC fight. Do both for the best SEO and PPC Performance.
This is something we are asked a lot in our Manchester SEO Agency. First things first. has it ACTUALLY vanished? type in site:www.yourwebsite.com into the browser (use your actual website, not our example). This will give you a first hand indication of how many of your pages rank. Are you hooked up to Google Analytics? and Google Search Console?
There’s a number of reasons you may have dropped from search results, one of the most common being cowboy SEO companies telling you that you were position 1 for obscure phrases, whilst not ranking for anything meaningful. Other reasons may be that the competition has just got better, knocking you out of the way.
Speak to your friendly SEO company (Actually, thats us) for an impartial audit and some honest advice. Our only criteria for working with you is whether or not we can improve your traffic. & We have never failed in our mission.