PPC
High-Performance PPC That Delivers Results
Ex-Googler-led PPC campaigns for B2B and eCommerce brands that care about growth, clean data, and serious return on ad spend.
PPC Account Build Management
This is a fully managed PPC service for teams that want a senior partner to handle strategy, build, and daily optimisation across Google Ads, Microsoft Ads, and paid social media. You get one joined-up approach to paid media, grounded in real numbers, with clear reporting and a single point of accountability.
- Ex-Googler Leadership
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Experienced account strategist with track record of delivering high ROAS
- Multi Channel Approach
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PPC designed to work with your site structure, marketing campaigns & SEO goals
- Pays For Itself
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Sliding management fees that scale as your account grows, meaning your account pays for itself
Who This is For
- B2B and eCommerce brands that don’t want to burn budget
- Marketing leads who don’t have in-depth PPC knowledge
- In-house teamsare tired of rotating through junior account execs
- Owners who care about profitable growth, not vanity metrics
- Websites with clear offers, sales process, and capacity to scale
Why Does It Matter
- Your PPC stays aligned with revenue targets, not just clicks
- You reclaim wasted spend and reinvest into winning campaigns
- Leadership sees clear attribution and reliable reporting
- Sales teams receive more qualified leads & less tyre kickers
- Paid media becomes a predictable channel, not a gamble
How It Works
- Kick-off call: We dig into your goals, current numbers, and what “good” looks like for your team.
- Audit and roadmap: We review your accounts and tracking, then share a clear plan with quick wins and long-term plays.
- Rebuild or refine: We either rebuild campaigns or reshape what you have to follow best practice and your growth targets.
- Launch and stabilise: We go live, monitor early data closely, and iron out issues before scaling spend.
- Scale and sharpen: We push budget into the best segments, test new angles, and refine creative and landing pages.
- Review and plan: You receive regular reports and strategy calls, so PPC always lines up with upcoming priorities.
What We Do Inside Your PPC Accounts
- Discovery
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- Check for recommended best practice
- Deep account and analytics audit
- Market and competitor review across key platforms
- Keyword, audience, and intent mapping
- Tracking and conversion setup check (GA4, tags, pixels)
- Build
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- Campaign and ad group structure from the ground up
- Search, Shopping, Display, and paid social setup where relevant
- Ad copy, extensions, creative briefs, and landing page briefs
- Initial bid strategy and budget allocation by goal
- Optimise
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- Weekly performance reviews and action plans
- Ongoing keyword expansion and negative keyword pruning
- A/B testing on ads and landing pages for uplift
- Budget shifts toward high-ROAS segments and audiences
Trused By
- Led by an ex-Googler who has trained other agencies on best practices
- Google Partner agency with years of campaign experience across UK, EU, and US markets
- Small senior team, so you always deal with people who can make decisions
- Strong technical background in SEO and web dev, so tracking and landing pages receive real attention
- Clear, regular reporting that makes sense to marketing and finance
- 65% Typical share of digital ad spend that goes to waste before we come in
- 30–50% Common reduction in cost per lead within the first 90 days
- £2k+ Recommended starting monthly ad spend for this service
Need A PPC Stratgey With Measurable ROI?
Send us a quick outline of your monthly ad spend, main platforms, and what you want PPC to deliver over the next 6–12 months. If you have existing Google Ads or Microsoft Ads accounts, include access details so we can review before the call.
