Category: Insights

10 Reasons Why Your Website Has High Bounce Rate: By Factory, Digital Agency In Manchester
10 Reasons Why Your Website Has High Bounce Rate
14th July 2020

It’s the stat that makes all marketers feel so rejected. But what exactly is it, does it need fixing, and if so, how do we do it? We have all the answers for you in

How To Write A Marketing Contract: By Factory, Digital Agency In Manchester
How To Write A Marketing Contract
8th July 2020

If you are looking to enter into a partnership with a client to offer digital marketing services, then you want to get off on the right foot. A solid marketing agreement can help you do

How To Do WordPress SEO The Right Way: By Factory, Digital Agency In Manchester
How To Do WordPress SEO The Right Way
3rd July 2020

It’s hard to believe WordPress has been around for more than fifteen years now, but it’s slowly risen from a small open source project to the most ubiquitous platform on the web; powering about a

How To Write A Killer Web Contract: By Factory, Digital Agency In Manchester
How To Write A Killer Web Contract
2nd July 2020

I’ve been working in web development and with clients for over ten years now & I’ve learned a lot of things. 95% of the clients we work with we have had a great relationship with

How Often Does Google Crawl My Site?: By Factory, Digital Agency In Manchester
How Often Does Google Crawl My Site?
16th June 2020

Its the moment of truth! Your new website is live, and you need people to visit. So you are probably asking the question, ‘how do I make Google crawl my site’? We have all seen

8 key reasons to optimise your Google Ads account right now: By Factory, Digital Agency In Manchester
8 key reasons to optimise your Google Ads account right now
2nd April 2020

Google Ads accounts can be temperamental beasts at the best of times and right now, where online businesses are seeing an excellent opportunity for growth, the time to optimise your Google Ads Account becomes more

Selling Online with Shopify & Google Shopping: By Factory, Digital Agency In Manchester
Selling Online with Shopify & Google Shopping
27th March 2020

If you are looking to improve your current online offering or to start your online shop from scratch, then the best solution could be just around the corner

How to Write A Digital Marketing Brief For Your Business: By Factory, Digital Agency In Manchester
How to Write A Digital Marketing Brief For Your Business
22nd March 2020

With so many digital marketing mediums available these days, such as Google Ads, it’s difficult to know which channels to use. This step-by-step blog post by former Googler & Google Ads Expert Ben Tennant will

Nail Your Conversion Rate Optimisation Strategy: By Factory, Digital Agency In Manchester
Nail Your Conversion Rate Optimisation Strategy
17th March 2020

What is Conversion Rate Optimisation? Conversion rate optimisation strategy, (CRO) is the process of increasing the number of web visitors to complete a conversion goal on your website, or in short, increasing conversions. This could

Build Your Website Structure For SEO: By Factory, Digital Agency In Manchester
Build Your Website Structure For SEO
14th February 2020

This guide on how to create a website structure for SEO will show you why and how to structure your website in the right way to improve those all important clicks. Website structure is important

Our 6 steps to getting digital marketing right!: By Factory, Digital Agency In Manchester
Our 6 steps to getting digital marketing right!
7th February 2020

These days, the term “Digital marketing” raises an extensive list of questions that need answering.   Planning and being open to change down the line are two of the most important things in creating a strategy.

12 Digital Marketing Audit Checks To Maximise Your Performance: By Factory, Digital Agency In Manchester
12 Digital Marketing Audit Checks To Maximise Your Performance
30th January 2020

If you’re investing in digital marketing for your business, then you need to ensure your budget is being used to its maximum potential. Regular digital audits are vital to your success if you want to

Boost store sales with Local Inventory Ads: By Factory, Digital Agency In Manchester
Boost store sales with Local Inventory Ads
15th January 2020

Google Shopping is not purely an online sales tool. You can also drive customers to your bricks and mortar store by using Local Inventory Ads. Online shopping is great, but people still love the feeling

How to Write a Great Website Brief: By Factory, Digital Agency In Manchester
How to Write a Great Website Brief
16th December 2019

In this guide, we will establish what is needed to deliver a web design project and how to write the perfect web design brief. if you just want to grab our website brief template then

5 Common WordPress SEO Mistakes & How To Fix Them: By Factory, Digital Agency In Manchester
5 Common WordPress SEO Mistakes & How To Fix Them
15th November 2019

Are you making these common WordPress Search Engine Optimisation mistakes? If you’ve invested in a WordPress Website, and are pulling out your hair at Google Analytics because not enough people visit your site. To get

Why Your Website Speed is Everything: By Factory, Digital Agency In Manchester
Why Your Website Speed is Everything
14th November 2019

If your website is slow, you can forget nearly everything else, your visitors will get bored and leave. like waiting for a meal, people aren’t going to stick around forever, and even if they wait

Lose those Google position 1 PPC marketing blinkers!: By Factory, Digital Agency In Manchester
Lose those Google position 1 PPC marketing blinkers!
15th October 2019

PPC marketing success always comes down to two main factors – strong foundations and a constantly evolving digital strategy. Choosing the right road to PPC marketing success? When looking for real PPC success, you need

How To Create A Digital Marketing Strategy: By Factory, Digital Agency In Manchester
How To Create A Digital Marketing Strategy
7th October 2019

If you own a business today, the chances are a big part of your marketing strategy is digital. Consumers spend their time online. This is evident in retail with a whopping 87% of purchases being

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