Client

Kerf Developments supplies high-spec kerf cutting machinery to serious buyers who expect precision. They brought us in to rebuild their digital presence and turn their website and marketing into a reliable lead engine. We own the web, SEO, content, and PPC, and deliver a steady flow of qualified enquiries from the markets that matter.

The Brief

Kerf needed more than a new website. They wanted a digital setup that matched the weight of their machinery and the complexity of their sales cycle. The goal: increase high-quality enquiries from UK and international manufacturing buyers, while cutting out wasted spend and low-value clicks.

Platform

We rebuilt Kerf’s site on our bespoke WordPress tier, designed for manufacturers with complex products and long buying journeys. We provided on site photograpky of the machines in action.

Key work:

• Structured navigation around product ranges and use cases

• Clear paths for buyers at different stages of research and procurement

• Photography and visuals that actually show the machinery in context

• Technical content laid out for engineers and decision-makers, not casual browsers

The result is a site built as a sales asset rather than a digital brochure.

The site now attracts more of the right people and turns a far higher share of them into enquiries.

Paid Media: Turning Spend into Demand

We run Kerf’s entire PPC estate across Google Search, Display, and YouTube. The aim is simple: dominate key intent and keep the pipeline busy without wasted ad spend.

Search Ads

We structured campaigns by product line, buyer intent, and geography.

This includes:

• High-intent campaigns for buyers ready to speak to sales

• Mid-funnel terms for solution and problem research

• Brand protection and competitor terms where the commercial case stacks up

This setup delivers an account-wide CTR above 6%, over triple the Google benchmark, and drives a consistent stream of qualified enquiries.

YouTube Ads

Kerf’s machinery sells better when buyers see it in action.

We built tightly defined audience sets around job titles, industries, and in-market behaviour, then pushed Kerf’s video assets into those areas.

Each month, the campaigns deliver:

• View-through rates above 17.5%

• More than 590 hours of watched video from a targeted audience

This raises brand familiarity long before buyers hit a form.

Display Ads

Display reinforces awareness and keeps Kerf visible during a long consideration cycle.

We use remarketing and contextual placements to keep impressions focused rather than broad and wasteful.

Current performance:

• 800,000+ impressions each month

• CTR consistently above 1% against a 0.35% Google average