Movado Retailer Training App

Movado is a leading global watch distributor that owns and operates iconic brands such as Ebel, Coach, Tommy Hilfiger, Juicy Couture, Lacoste, Scuderia Ferrari and more.

With a presence in over 80 countries worldwide, Movado designs and distributes watches for all levels of fashion-forward customers. To maximize their revenue growth potential and remain competitive in today’s market, Movado invested in a software training app that helped retailers stay up-to-date with the latest trends and strategies for selling their products effectively.

Movado faced the challenge of training their retail stores and ensuring third-party retailers had the latest product information and marketing stories for all the range of watches from high street to luxury.

With many individual watch retailers around the globe, Movado needed a way to quickly, efficiently and reliably provide these stores with the necessary information they needed to ensure their customers receive an accurate and quality brand experience every time.

To resolve Movado’s challenge of training their retail stores and to ensure third-party retailers had the latest product information and marketing stories, we created a bespoke web application based on CakePHP for rapid app development, using a front-end framework for further speed and cost efficiency.

Additionally, we developed multimedia training for store personnel that included interactive quizzes with scores reported back to Movado’s main login and each store’s main login, enabling visibility into which stores or areas need more support in training.

This solution met the goal of providing up-to-date product knowledge and brand messaging, which helped retailers recommend the products to customers.

Our application created better up-to-date product knowledge and brand messaging, which improved efficiency since training could be coordinated by something other than individual stores or in person.

Our bespoke web application, multimedia training & interactive quizzes allowed stores to quickly access the information they need to ensure the best customer experience.

Additionally, reporting scores back to Movado’s central portal and each store’s main account provided a better view into which stores or areas may need additional training.

Working with a digital agency to create bespoke internal software can offer several benefits, including improved cost-effectiveness and scalability.

As a digital agency with access to experienced designers and developers, we are in the ideal position to advise on the best technology stack for your project and create software explicitly tailored to your needs, which may only be possible with off-the-shelf solutions.