The Client
Best Western Craiglands is a 150-year-old spa hotel in Ilkley, Yorkshire. The team hosts everything from leisure breaks and weddings to large Christmas parties and corporate events, with December delivering a big share of annual revenue.
The team asked us to overhaul their seasonal collateral to match the on-site experience and help them fill the Christmas calendar with profitable bookings.
The Challenge
Christmas is a crowded market for hotels in West Yorkshire. Craiglands needed seasonal marketing that made it easy for corporate bookers, party organisers, and families to understand packages, pick dates, and book early. Existing materials felt generic and hard to scan, which slowed sales conversations and blurred the difference between high-value events and loss-making offers. The brief: create a Christmas brochure and supporting assets that sell the season, protect rate, and feel consistent with the hotel’s refreshed brand.
What We Did
We treated the brochure as a sales tool, not a piece of decoration.
- Mapped out key revenue drivers: party nights, private dining, New Year events, and accommodation add-ons.
- Structured the brochure around clear journeys for different buyers, with simple pricing tables and direct calls to book.•
- Designed a Christmas brochure, event calendar, and a set of banners and flyers that kept typography, colour, and imagery consistent with the hotel’s brand.
- Delivered print-ready artwork sized for on-site displays and local placements, with layouts that also translate cleanly into web, email, and social formats.
Impact
The new collateral gave the Craiglands team one joined-up campaign toolkit for the entire Christmas season. Sales staff could walk prospects through dates, packages, and upgrades in a few pages, with every asset pointing back to a clear booking action. The hotel went into peak season with a stronger story, sharper pricing presentation, and campaign assets ready for both on-site and promotional use.
Plan Your Next Seasonal Campaign With Confidence
Seasonal peaks matter for revenue. We help hospitality teams build campaigns around those moments – with design, web, and performance working together.
Are you looking for a campaign creative built around bookings and revenue, not just “looking festive”?
We will produce collateral planned for both print and digital, so your site, ads, and emails echo the same offers and structure.
We are a team used to working with hotels that trade on reputation, occupancy, and event calendars – from seasonal campaigns through to full sites and performance media.
Need seasonal campaigns that fill rooms and sell events?” Share your next peak season, target guests, and current assets. We will show you how joined-up creative, web, and ad campaigns can turn that calendar into a pipeline of direct enquiries and bookings.
